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In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Partnership with Vinitaly brings oenology to Orient Express
  7. Cartier pushes 2024 Women’s Initiative Fellows list live
  8. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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