NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
{"ct":"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","iv":"cd0475498529056918e3814040364593","s":"59e12e0854cbba2e"}