Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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