French atelier Saint Laurent Paris is targeting fashionable readers of New York magazine’s The Cut to promote its Sac de Jour handbag collection.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
The Ritz-Carlton Montreal is bolstering its support for local children’s charity CHU Sainte Justine Foundation with a five-year $100,000 commitment and other efforts.
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
Today in luxury marketing – Audi in luxury fast lane for now; Tod’s says 2013 net profit down 8 pct, misses forecasts; Salvatore Ferragamo profits climb; Tesla faces New Jersey challenge as rule change looms.
Consumers expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service.
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.
The LVMH-owned and editorially independent Web site Nowness has unveiled a new shoppable video feature to blend content and commerce.
Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
German automaker Audi’s brand value rose 30 percent to $7 billion, while BMW climbed 20 percent to $29 billion, according to a new report by Brand Finance.