As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.
- No categories
The debate surrounding the role of the fashion show today is escalating, as more designers opt to shake up the runway format.
Italian fashion house Prada is taking a surreal look at its spring/summer 2016 collection, peeling back the curtain on the conceptual references made in the designs.
Marc Jacobs Beauty is launching its cosmetics collection at Harrods with a larger-than-life display.
Online retailer Moda Operandi is celebrating its fifth anniversary by offering consumers access to a limited-edition capsule by various designers.
U.S. beauty brand Estée Lauder is relying on its brand ambassadors to bring consumers to its sponsored content.
Mandarin Oriental, Barcelona, Spain, is showcasing its international spirit, as it will work with Swiss jeweler Chopard to celebrate a Russian holiday.
The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.
Four Seasons Hotels and Resorts is pursuing a different kind of California dreamer with its latest property.
Brands celebrated iconic personalities in advertising campaigns, reaching consumers across generations.