U.S. automaker Tesla is elevating its position in Scotland with a new Supercharger station at the Edinburgh Airport.
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Chinese department store Lane Crawford is giving British retailer Fortnum & Mason the opportunity to transition into the market and spread awareness among global travelers.
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.
Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.
Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.
Real estate brokerage firm Douglas Elliman is suffusing its biannual magazine Elliman with more lifestyle content to appeal to its increasingly global audience.
Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
Luxury Daily’s live news from Oct. 23 – W magazine revisits avant-garde stories in photography book; John Varvatos returns to inspirational roots with Detroit boutique; Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening; Chanel taps Pharrell for upcoming mini-film to debut in The Alps.
Today in luxury marketing – Kering sales rise 3.3pc in Q3; Qatar fund to pay $616M for stake in Hong Kong retailer; Mercedes-Benz narrows profit gap with German rivals; Burberry to secure 22nd Rodeo Drive Walk of Style Award.
As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.