Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
- No categories
British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.
Moët Hennessy USA is teaching its consumers to think, taste and serve Champagne like a master through its Champagne Masters Web site.
Italian fashion label Valentino is giving consumers an inside look at the atmosphere leading up to its spring/summer 2016 runway show Oct. 6 through Snapchat.
Jaguar Land Rover is fulfilling its reputation as a leader in identifying new market segments with its latest vehicle.
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
Yoox Net-A-Porter Group grabs attention at stock exchange debut; Parmigiani appeals to Middle Eastern clients with first ambassador in the region; Hermès heralds “elegantly innovative” branded Apple Watch debut; Bentley brings luxurious lifestyle to the great outdoors with handcrafted hamper.
Today in luxury marketing – Luxury Web battle looms as LVMH, Hugo Boss develop ecommerce; The secret to Hermès’ success; Data hack at 7 Trump hotels confirmed; Chinese still spending on luxury, just not at home: Piaget.