Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.
Specialty retailer Barneys New York has unveiled plans to open a flagship store location in New York’s Chelsea neighborhood to become the go-to shopping destination in downtown Manhattan.
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express PublishingDecember 20, 2013
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Italian apparel and accessories brand Dolce & Gabbana is pushing its limited-edition cosmetic line Sicilian Jewels through an email campaign geared toward achieving the perfect Christmas look.
Italian apparel and accessories brand Bottega Veneta is asking its Facebook fans to answer a questionnaire to find the perfect gift to ask for or to give to a loved one.
Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model.
U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.
French atelier Chanel is enticing readers of New York magazine’s fashion and style blog The Cut to learn about the brand’s iconic fragrance Chanel N°5 and a famous anecdote.
Today in luxury marketing – Top French court upholds copyright ruling; Daimler gets Aston Martin stake in engine supply deal; Versace hires Anthony Vaccarello; Luxury hotels up their holiday game.
Luxury marketers this holiday season sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.