Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
- No categories
German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.
Mandarin Oriental, Prague is giving consumers the Hollywood star treatment in a package celebrating the Czech city’s place in filmmaking.
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
Gucci and Saint Laurent Paris were among the luxury fashion houses featured in the August issue of Condé Nast’s Vanity Fair.
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.
Today in luxury marketing – The anatomy of travel retail; The perks of private jet flying: From VIP events to free luxury hotel stays and exclusive access; Luxury brands break into food business to reach China’s shoppers; Maserati’s profits will recover with Levante SUV, Marchionne says.
Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.
French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.