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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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Hermès, Lanvin, Tiffany and Penhaligon’s – Live news

November 26, 2014

Luxury Daily’s live news from Nov. 25 – Hermès targets comic book fans with superhero scarves; Lanvin boosts family campaign via Instagram contest; Tiffany Q3 report falls short of estimates, remains strong; Penhaligon’s unveils exclusive fragrance bottles for Paris boutique.

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Luxury marketing, India, counterfeits and timepieces – News briefs

November 26, 2014

Today in luxury marketing – Six must dos for successful luxury goods marketing; Luxury car brands bet on super-rich; Omega and other luxury watch brands target knock-off smartwatch faces; Want a watch to go with that Aston Martin?

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Inviting nominations for the 2014 Luxury Daily Awards

November 26, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Inviting opinion pieces on luxury marketing

November 26, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

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Amazon needs image overhaul to attract luxury brands: report

November 25, 2014

Despite Amazon’s efforts to attract luxury fashion labels, the online retailer’s official distribution rates sit at 16 percent, showing a general aversion to selling on the platform, according to a new report by L2.

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North Dakota sees largest percent increase of UHNW: report

November 25, 2014

There are more ultra-high-net-worth individuals in the state of California than all of the United Kingdom, according to a new report by Wealth-X.

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