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Registration open: Luxury Retail Summit: Holiday Focus 2015

August 3, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Audi keeps football fans informed with new mobile application

August 3, 2015

German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.

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Mandarin Oriental Prague creates cinematic memories with Hollywood package

August 3, 2015

Mandarin Oriental, Prague is giving consumers the Hollywood star treatment in a package celebrating the Czech city’s place in filmmaking.

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Brands must decode branded emojis or risk getting left behind

August 3, 2015

Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.

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Gucci, Saint Laurent promote fall fashions in Vanity Fair’s August edition

August 3, 2015

Gucci and Saint Laurent Paris were among the luxury fashion houses featured in the August issue of Condé Nast’s Vanity Fair.

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Top 5 brand moments from last week

August 3, 2015

Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.

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Balenciaga, Etro, Lexus and Panerai – Live news

August 3, 2015

Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.

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Travel retail, private jets, China and Maserati – News briefs

August 3, 2015

Today in luxury marketing – The anatomy of travel retail; The perks of private jet flying: From VIP events to free luxury hotel stays and exclusive access; Luxury brands break into food business to reach China’s shoppers; Maserati’s profits will recover with Levante SUV, Marchionne says.

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HENRYs can help high-end marketers rethink definition of millennials and luxury itself

August 3, 2015

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

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Chloé speaks to cultural zeitgeist with friendship centered campaign

July 31, 2015

French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.

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