Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.
Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional ownership.
Four Seasons Hotels & Resorts is using a Facebook advertisement to offer a hotel credit to those who book two or more nights at its Las Vegas property.
Orient-Express is bolstering customer service in its United States and Mexico properties through the employment of enterprise mobile applications that cut down on sales and catering management.
Today in luxury marketing – Burberry builds success with China’s luxury consumers; Tom Ford’s life and career, in his own words; No end in sight for Euro-zone woes; Ferragamo sees 2012 growth as quarterly earnings beat estimates.
Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.
Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
French fashion label Louis Vuitton is going back to its roots by developing an iPad application around what first made it famous: luggage and trunks that span back to the brand’s creation.
Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
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