News


Tesla announces another launch with pre-owned availability

May 4, 2015

U.S. electric automaker Tesla was in the limelight last week with its entry into the home, and while the hype was focused elsewhere, the brand began offering pre-owned vehicles.

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Tag Heuer catches some waves with new partnership

May 4, 2015

Swiss watchmaker Tag Heuer is joining another sport through its partnership with World Surf League as the official timekeeper of the Big Wave Tour.

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La Perla looks for loyal consumers through private sale

May 4, 2015

Italian lingerie maker La Perla is generating email sign-ups with an exclusive private sale.

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Balmain generates interest with creative director’s date

May 4, 2015

French fashion house Balmain is capitalizing on its young creative director with an online poll asking fans to vote on who they think Olivier Rousteing might be talking to the Metropolitan Museum of Art’s Gala.

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Zegna focuses on art for home-country preservation

May 4, 2015

Italian menswear label Ermenegildo Zegna is dabbling in art during the Expo Milano 2015 for a long-term preservation project on the Italian coasts.

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Brazil interior’s mix of opportunities, challenges requires altered approach: BCG

May 4, 2015

While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.

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Implicit, collaborative data collection minimizes privacy concerns: report

May 4, 2015

The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.

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Armani helps consumers delve into brand history with exhibition space

May 4, 2015

Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan.

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Tesla makes a “fundamental transformation” into home with sustainable energy

May 4, 2015

U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery.

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St. Regis opens in Moscow despite Russian instability

May 4, 2015

Starwood’s St. Regis property is opening in Moscow despite uncertainties in the Russian economy and a downturn in travel to the city.

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