News


Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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Prada revives literary competition to further connect to the arts

April 16, 2014

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

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Saks promotes range of footwear with varied Vogue mobile effort

April 16, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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La Martina heightens pursuit of counterfeits

April 16, 2014

La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.

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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign

April 16, 2014

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

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Fabergé hosts Harrods takeover to share heritage

April 15, 2014

Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Longchamp celebrates handbag anniversary with expanded customization

April 15, 2014

French handbag label Longchamp is commemorating the twentieth anniversary of its iconic Le Pliage handbag by opening up its bag customization options.

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Pucci encourages scarf selfies with camera app

April 15, 2014

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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