French couture house Christian Dior is letting consumers experience its spring/summer 2016 runway show as if they were there through its new DiorTV mobile application.
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Private jet tour operator TCS World Travel is celebrating reaching the milestone of 250 trips with an Around the World Classic trip beginning Sept. 29, 2016.
Online consignment marketplace The RealReal is aiding its expansion by now offering its white glove service in more than 20 cities across the United States.
Swiss watchmaker Tag Heuer is lending its timekeeping capabilities to the media through a partnership with global affairs magazine, broadcast and retail brand Monocle.
British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.
Moët Hennessy USA is teaching its consumers to think, taste and serve Champagne like a master through its Champagne Masters Web site.
Italian fashion label Valentino is giving consumers an inside look at the atmosphere leading up to its spring/summer 2016 runway show Oct. 6 through Snapchat.
Jaguar Land Rover is fulfilling its reputation as a leader in identifying new market segments with its latest vehicle.
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.