Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
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The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher’s push for extra streams of revenue.
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.
Italian atelier Fendi filmed a sun-filled social video to present details of its spring/summer 2014 collection as it appears in retail.
Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel.
French atelier Saint Laurent Paris is targeting fashionable readers of New York magazine’s The Cut to promote its Sac de Jour handbag collection.
Jaguar USA is capitalizing on the ongoing buzz generated by its “Good to be Bad” campaign with a Jaguar Villain Academy that will open to select guests in May.
The Ritz-Carlton Montreal is bolstering its support for local children’s charity CHU Sainte Justine Foundation with a five-year $100,000 commitment and other efforts.
Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.
Italian fashion house Gucci is expanding the reach of its latest social video with a Spotify hub featuring playlists by popular DJs.