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Top 10 luxury advertising efforts of 2014

December 22, 2014

Luxury brands took risks with their advertising efforts this year, casting themselves as the villains or putting non-models front and center in a fashion campaign.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 22, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Beauty marketers spent 23pc more on digital in 2014: report

December 22, 2014

Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.

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Etro speaks to free-spirited consumers with holiday vignettes

December 22, 2014

Italian lifestyle brand Etro is inspiring consumers with a serialized holiday campaign centered on an eccentric party of friends.

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Hublot pushes all in with World Poker Tour collaboration

December 19, 2014

wiss watchmaker Hublot is continuing to show that its watches can suit any wearers’ interests with the introduction of a poker-themed timepiece.

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Burberry strengthens ties to Asia with Beauty Box concept store

December 19, 2014

British fashion house Burberry is expanding the footprint of its Beauty Box concept store with an opening in Seoul, South Korea.

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Net-A-Porter pushes Porter subscriptions as first anniversary nears

December 19, 2014

British ecommerce retailer Net-A-Porter is looking to increase circulation for its print publication Porter for the new year through a holiday email blast.

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Savelli continues work with Gemfields for ruby-encrusted smartphones

December 19, 2014

Geneva-based smartphone manufacturer Savelli is continuing to connect technology with high-jewelry through the creation of its latest ruby mobile device.

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Kenzo Parfums stops traffic with decorated Flower bus

December 19, 2014

Parisian fashion label Kenzo aimed to build awareness for its Flower by Kenzo fragrance by driving around the streets of Paris.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 19, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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