Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
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London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express PublishingDecember 11, 2013
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
Parisian couturier Jean Paul Gaultier is taking an unconventional approach to the gift guide by asking its fans to check out an interactive video daily to win prizes.
Following an undisclosed investment by Friedkin Capital Partners, Auberge Resorts is preparing to break from its isolation in North America through international expansions.
French atelier Chanel is screening its 30-minute documentary in Dallas’ Fair Park prior to its Métiers d’Art collection called “Paris-Dallas” to remind consumers of the connection between the fashion house and the United States.
German automaker Porsche is testing the affinity and knowledge of its enthusiasts with a quiz for its 911 series accompanied by mini lectures.
Italian apparel and accessories brand Versace is looking to boost awareness for its home collection through an email campaign sent as affluent consumers begin to anticipate their holiday guests.
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
Italian fashion house Fendi recently hosted a Twitter conversation between accessories creative director Silvia Venturini Fendi and fashion blogger Susanna Lau of Style Bubble.