Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
Factors including increased investments in emerging markets and ecommerce are the prominent factors that are expected to propel luxury goods spend 6-9 percent each year until the middle of the decade, according to findings from a study from Bain & Co.
London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent consumers would likely celebrate.
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
American Express is using a mobile application for an insider’s look to London that offers special discounts, reviews and events only for cardholders.
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.
Cartier is making use of old-world marketing by pushing its spring collection via a catalog with a personalized and signed letter.
Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge” by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.
Private aviation provider NetJets Europe plans to establish an aircraft-management business focused on offering more services to business jet owners beyond its fractional ownership.
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