Advertising

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Hyper-contextual local ads can help secure an ROI victory

April 13, 2016

NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.

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SK-II empowers women with message of independence, strength

April 12, 2016

Beauty marketer SK-II is helping single Chinese women overcome the stigma of being labeled a Sheng Nu, or leftover woman, in an emotional documentary-styled advert.

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Gucci ad banned by ASA for unhealthily thin model

April 7, 2016

Italian fashion label Gucci is the latest brand to face criticism from Britain’s Advertising Standards Authority.

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Brand ambassadors must push product carefully, not overtly

April 7, 2016

VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.

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Burberry acquaints consumers with Mr. Burberry through sensual narrative

April 5, 2016

British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.

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Barneys connects art, fashion in Karlie Kloss-fronted campaign

April 1, 2016

For its latest campaign, department store chain Barneys New York is using spring trends to show where fashion and art overlap.

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Prada puckers up for retro-inspired fragrance campaign

March 31, 2016

Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality.

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Burberry travels to Dubai to tout trench coat’s allure

March 31, 2016

British fashion house Burberry is taking its “Art of the Trench” social campaign to Dubai, United Arab Emirates to show its signature jacket’s global appeal.

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Saint Laurent ignites Le Smoking jacket with Jane Birkin, Cara Delevingne

March 30, 2016

French atelier Saint Laurent Paris has selected It girls of past and present to represent the brand’s latest collections.

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Gucci explores pre-fall flora and fauna in surreal aviary

March 30, 2016

Italy’s Gucci is wandering among flamingos at a tropical aviary to bring to life the house’s flora- and fauna-based prints seen in the pre-fall 2016 collection.

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