Advertising

DANA POINT, CA – The CEO of luxury powerhouse Hermès of Paris Inc. said at the American Express Publishing Luxury Summit 2013 that the brand’s feud with LVMH Moët Hennessy Louis Vuitton has only empowered its seven-generation family to keep hold of more than 50 percent of their shares.

Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore.

SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer’s reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.

Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.

French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.

Swiss watchmaker Hublot is boosting its celebrity status by appointing professional basketball player Kobe Bryant as its new brand ambassador.

German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.

Fashion designer Marc Jacobs is making his acting debut and is propelling his own personal brand forward, but this move will not do much for his Louis Vuitton or eponymous fashion labels.

Publishing giant Condé Nast is boosting the potential of its advertising buy with a new product that connects marketers to the most influential consumers.

British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.