Black mink label Blackglama is taking its furs to the sunny locale of Los Angeles for a fall campaign.
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NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Canadian retailer Holt Renfrew is highlighting the diverse cast of characters in its network through a fall campaign aimed at fostering a sense of community.
British footwear label John Lobb is exploring its early brand history in a campaign video for its fall/winter 2015 collection.
German automaker Audi is helping aspirational consumers manage their wallets to one day afford an R8 model through a comical social video.
Prada-owned Miu Miu is communicating its brand image through scent with the debut of its first fragrance.
A slew of media brands are taking advantage of Instagram’s updated advertisement capabilities, which include 30-second videos, to offer users buy-now movie ticket options and showcase commercial-like units to promote new television programs.
British jeweler Graff Diamonds is exploring earth, water, air and fire in the latest advertising campaign celebrating its rare jewels.
French couture house Christian Dior is taking consumers along for the ride in an introspective campaign starring Johnny Depp.
British footwear and accessories label Jimmy Choo is inspiring its audience to live a daring lifestyle fitting of its latest fragrance, Illicit.