Advertising

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Lancôme highlights natural beauty to appeal to range of consumers

July 14, 2015

Beauty marketer Lancôme is reaching out to female consumers with a new campaign that asks women what makes them feel beautiful.

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Gemfields explores otherworldliness of rubies in latest film

July 13, 2015

Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film.

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Louis Vuitton’s Series 3 continues women’s wear exploration

July 8, 2015

French fashion house Louis Vuitton has released the third installment of its ongoing advertising campaign, “Series 3.”

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New York Times ups paid post production via studio growth

July 8, 2015

The New York Times is expanding its commercial content operation, T Brand Studio, to the European and Asian markets.

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Glashütte presents latest collection as tribute to ’60s style

July 8, 2015

Swatch group’s Glashütte Original is celebrating its German heritage and milestone anniversary of 170 years with a series of commemorative watch models.

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Kenzo paints cinematic “teenage wasteland” for fall campaign

July 7, 2015

French fashion label Kenzo is looking back on 1990s teen culture for its fall/winter 2015 campaign that centers on a commissioned short film from director Gregg Araki.

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Balmain promotes adventure with resort 2016 campaign

July 7, 2015

French fashion house Balmain is introducing consumers to its resort 2016 collection with an elaborate campaign focusing on the spirit of adventure.

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Roger Vivier taps new representative to reach younger consumers

June 30, 2015

French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

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Bottega Veneta highlights artistry for collaborative effort

June 30, 2015

Italian fashion label Bottega Veneta is continuing its collaboration with renowned artists for the fall/winter 2015 campaign with German photographer Juergen Teller.

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Givenchy muses on Versace in latest ad effort

June 24, 2015

French fashion house Givenchy has unveiled images of its fall/winter 2015 advertising campaign after announcing its star in April.

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