Advertising

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Mikimoto positions pearls as everyday accessory in new ad effort

October 6, 2014

Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.

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Samuelsohn goes back to black-and-white to modernize advertising

October 3, 2014

Ninety-year-old Canadian menswear label Samuelsohn is modernizing its image through a multichannel fall/winter campaign to appeal to a younger audience.

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Wedgwood offers afternoon tea at Langham Hotels worldwide

October 2, 2014

British luxury home and lifestyle brand Wedgwood is beginning a worldwide tradition at Langham Hotels.

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BMW takes highly automated vehicles to Chinese roads

September 30, 2014

German automaker BMW is bringing its technological research in highly automated driving to urban Chinese locations to help reduce traffic accidents in the country’s overpopulated cities.

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Dolce & Gabbana turns to Italian roots with sponsored content on The Cut

September 29, 2014

Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.

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Blackglama continues fashion evolution with vibrant fall campaign

September 29, 2014

After more than 40 years of celebrity-fronted campaigns featuring the likes of Sophia Loren, Elizabeth Taylor and Diana Ross, black mink maker Blackglama has chosen to switch gears.

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Chanel examines red color code with cult classic nail polishes

September 26, 2014

French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.

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Barbie Lagerfeld makes the rounds at Paris Fashion Week

September 26, 2014

With the help of online retailer Net-A-Porter’s Instagram account, the Karl Lagerfeld-inspired Barbie doll has been popping up at runway shows during Paris Fashion Week.

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Piaget promotes design savoir-faire with nocturnal skyline effort

September 25, 2014

Swiss jeweler and watchmaker Piaget is highlighting its passion for perfection with a new advertising campaign that seeks to inspire consumers.

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De Beers reinforces connection to female consumers in new ad effort

September 24, 2014

British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.

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