Italian fashion label Versace is introducing its fall/winter 2015 advertising campaign designed to highlight the new brand motif #Greek.
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Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny.
France’s Dior has selected actor Johnny Depp as the newest ambassador for its latest male fragrance.
A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.
German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.
Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
LVMH-owned Champagne maker Veuve Clicquot is helping consumers throw summer game nights with the expertise of Southern Living’s editor-at-large Kimberly Schlegel Whitman.
British apparel label Turnbull & Asser and London College of Fashion are embracing simple fashion by focusing on the shirt.
French fashion house Christian Dior has released the full film campaign for its latest Secret Garden effort featuring Rihanna.
French leather goods house Moynat has launched an Instagram campaign to celebrate its new shops-in-shop debut at department store Le Bon Marché.