Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.
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British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.
NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.
NEW YORK – Micropublishing allows brands to reach large numbers of readers on platforms where they feel comfortable, according to panelists at ad:tech New York 2014 on Nov 5.
Italian apparel and accessories brand Bottega Veneta is celebrating the completion of another “Art of Collaboration” campaign.
Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.
German automaker Audi created a commercial to celebrate Halloween and draw attention to the brand’s night vision technology.
Germany’s Buben & Zorweg, maker of high-end watch winders, safes and cabinets, is showing that its repertoire extends into fine clockmaking with the release of the Allure table clock.
The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.
LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.