Advertising

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Holt Renfrew springs into new season with consumer-centric campaign

February 2, 2016

Canadian department store chain Holt Renfrew is giving the spotlight to a cast of devoted shoppers to showcase the community that exists across its nationwide footprint.

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DVF inspires individuality, equal opportunity with help from model mogul

February 1, 2016

U.S. fashion label Diane von Furstenberg is prompting women to be themselves in an uplifting spring/summer 2016 campaign.

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Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film

February 1, 2016

Italian fashion house Dolce & Gabbana has cast Sophia Loren in a three-act film, capturing the generational appeal of its latest women’s fragrance and its inspiration, the rose.

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Ferragamo mixes high fashion with hide-and-seek to advertise spring season

January 29, 2016

Italian fashion label Salvatore Ferragamo is pursuing the finer things in life through a vivacious spring/summer 2016 advertising campaign.

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Armani creates classic appeal for New Normal collection by casting enduring talent

January 27, 2016

Italian fashion label Giorgio Armani is advocating a shift toward simplicity with a series of minimalistic portraits featuring some of fashion’s iconic faces.

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Wrapping up holiday advertisement spending

January 21, 2016

NEW YORK – The millions invested in holiday season advertising differs across platforms for luxury retailers and brands according to an executive from Kantar Media Ad Intelligence at Luxury FirstLook: Strategy 2016 on Jan. 20.

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Prada deconstructs the past to create contemporary campaign

January 19, 2016

Italian fashion label Prada is investigating the cyclical nature of evolution for its spring/summer 2016 women’s wear effort.

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Sergio Rossi paints Milan “noir” in spy-themed men’s effort

January 19, 2016

Footwear and accessories label Sergio Rossi is exploring the mystique of spies in its latest men’s campaign for fall/winter 2016.

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Apple curbs iAds control in a win for marketers, publishers and Facebook

January 19, 2016

Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.

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Dior extols value of nonchalance in Robert Pattinson-fronted fragrance effort

January 14, 2016

French couture house Dior is appealing to consumers to break the rules in a new campaign for its Homme Intense scent.

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