NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.
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Beauty marketer SK-II is helping single Chinese women overcome the stigma of being labeled a Sheng Nu, or leftover woman, in an emotional documentary-styled advert.
Italian fashion label Gucci is the latest brand to face criticism from Britain’s Advertising Standards Authority.
VERSAILLES, France – When brands and athletes work together, the content they create must promote the brand primarily in a subtle way, according to a panel at The New York Times International Luxury Conference on April 6.
British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.
For its latest campaign, department store chain Barneys New York is using spring trends to show where fashion and art overlap.
Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality.
British fashion house Burberry is taking its “Art of the Trench” social campaign to Dubai, United Arab Emirates to show its signature jacket’s global appeal.
French atelier Saint Laurent Paris has selected It girls of past and present to represent the brand’s latest collections.
Italy’s Gucci is wandering among flamingos at a tropical aviary to bring to life the house’s flora- and fauna-based prints seen in the pre-fall 2016 collection.