NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
- No categories
British fashion label Burberry is peeling back the curtain on its Mario Testino-lensed fashion campaign through a live content feed on Snapchat.
French leather goods house Hermès is touting essential movements through interactive films meant to support the debut of its latest watch collection, Slim d’Hermès.
Toyota Corp.’s Lexus is taking “different routes” to promote its 2016 LX 570 SUV by using multichannel tactics.
British automaker Jaguar is poking fun at the stereotyped businessman in a short for its new XF.
The impending release of “Spectre,” the 24th entry in the James Bond film franchise, has made a host of chosen brands eager to offer consumers a Bond moment of their own.
U.S. fashion label Carolina Herrera is educating on alluring tactics to promote the new editions of its men’s and women’s CH scents.
French fashion house Nina Ricci has revealed a reedition of the L’Air Du Temps, a scent known for its dove topper’s association as a symbol of peace.
French apparel and accessories brand Louis Vuitton is hitting the desert highway on a quest for “freedom and adventure” in its cruise 2016 campaign.
NEW YORK – Social media has opened the world up for millennials and for the first time has allowed luxury brands to directly interact with tomorrow’s affluent consumers.