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Dior Addict to be represented by Jennifer Lawrence

May 12, 2015

French fashion house Dior has named actress Jennifer Lawrence as the new face of Dior Addict Lipstick.

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Harrods challenges consumers with Legos

May 12, 2015

British department store Harrods is encouraging creative minds to focus on London with a Lego challenge to build the city’s landmarks.

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Kenzo welcomes consumers to “Totem tribe” with 3 new scents

May 11, 2015

Parisian fashion label Kenzo has debuted three fragrances as a collection to enable consumers to select the scent profile that best matches their personal style.

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Town Residential furthers relationship with New York culture

May 7, 2015

New York real estate firm Town Residential is furthering ties between art and real estate in the city as the sponsor of Frieze New York, a fair that focuses on contemporary art and living artists.

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Chloé captures essence of a “Chloé girl” in latest fragrance ambassadorship

May 6, 2015

French fashion house Chloé has selected the great-granddaughter of author Ernest Hemingway as the new face of its signature fragrance, Chloé Eau de Parfum.

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Integral House enters real estate market with brand alliances

May 6, 2015

Sotheby’s International Realty Canada has teamed with several luxury brands to present Toronto’s famed Integral House to potential buyers.

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Tesla announces another launch with pre-owned availability

May 4, 2015

U.S. electric automaker Tesla was in the limelight last week with its entry into the home, and while the hype was focused elsewhere, the brand began offering pre-owned vehicles.

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Balmain generates interest with creative director’s date

May 4, 2015

French fashion house Balmain is capitalizing on its young creative director with an online poll asking fans to vote on who they think Olivier Rousteing might be talking to the Metropolitan Museum of Art’s Gala.

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Zegna focuses on art for home-country preservation

May 4, 2015

Italian menswear label Ermenegildo Zegna is dabbling in art during the Expo Milano 2015 for a long-term preservation project on the Italian coasts.

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Guerlain encourages personalization with no name fragrance

May 1, 2015

France’s Guerlain is extending the personal connection a consumer has with a fragrance through an unnamed scent.

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