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Hermès adds whimsy to Metamorphosis print campaign

March 25, 2014

French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.

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MissoniHome celebrates Italian cuisine with exclusive Eataly tablewares

March 24, 2014

Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.

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Vertu links technology to fashion via $11K alligator leather smartphone

March 21, 2014

British smartphone manufacturer Vertu is drawing inspiration from the runway with fashion trend-inspired colors for its Constellation model line.

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Hermès trots out heritage with personalized saddles

March 4, 2014

Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.

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Longines links horse training and horology to display equestrian dedication

February 28, 2014

Switzerland’s Longines is showcasing its relationship with equestrian sports with a new social video that parallels the dedication involved in horse training with that found in fine watchmaking.

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Influx of smart watches unlikely to halt traditional horology

February 18, 2014

As wearable technologies advance and become more popular among consumers, should traditional watch manufacturers embrace this growing trend?

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Bentley targets aspirational consumers with fragrance introduction

February 12, 2014

British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.

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Fortnum & Mason pushes experiences and edibles for Valentine’s Day

February 6, 2014

London department store Fortnum & Mason is targeting culinary-inclined consumers with a Valentine’s Day promotion that concentrates on a romantic meal rather than the traditional gifting of jewelry and flowers.

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Alexander McQueen weaves surreal tale to enliven spring campaign

January 28, 2014

British fashion house Alexander McQueen created a surreal narrative film to accompany its spring 2014 print advertising campaign.

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Venue change for Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing

January 14, 2014

The venue has changed for the second annual Luxury FirstLook: Strategy 2014 conference to the Luce Room in New York’s Time & Life Building. Registration is open for the event Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.

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