Advertising

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Bentley’s teaser campaigns face opposition with leaked images of SUV

February 24, 2015

British automaker Bentley Motors has been teasing its highly anticipated Bentayga for nine months with different images and video clips that show a little bit of its design, but the brand’s big reveal is being threatened by other sources.

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Porsche sparks childrens’ imagination with Playmobil model

February 23, 2015

German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.

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Dolce & Gabbana refreshes Light Blue for summer

February 23, 2015

Italian fashion house Dolce & Gabbana is looking forward to the summer months with the upcoming release of limited-edition Light Blue scents.

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Louis Vuitton gets active in short films for V Line

February 23, 2015

French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.

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Maserati lets fans become masters with new driving opportunities

February 23, 2015

Italian automaker Maserati is gaining attention from aspirational consumers with experiences that offer expert instruction and trial drives in a range of models.

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Dior crafts mysterious note for spring men’s campaign

February 18, 2015

French fashion house Christian Dior is exploring elusive messages with its spring/summer 2015 menswear campaign.

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New luxury vehicle rental program opens at Aventura Mall

February 12, 2015

Miami’s Aventura Mall and Warren Henry Auto Group are teaming up to bring consumers a luxury vehicle rental service that offers the option to rent or have a short term lease on various high-end automobiles.

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Longchamp embraces art and architecture in latest campaign

February 11, 2015

French apparel and accessories label Longchamp is releasing its new spring/summer 2015 advertising campaign, using British celebrity Alexa Chung to appeal to young, fashionable consumers.

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Lane Crawford reinterprets wardrobes for spring

February 11, 2015

Chinese department store chain Lane Crawford is introducing new collections with its Reinterpret spring/summer 2015 campaign, urging consumers to update their wardrobes before summer.

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Farfetch turns its back on conformity with first brand campaign

February 10, 2015

Global ecommerce marketplace Farfetch is highlighting the sense of individuality that can be achieved through its network of 300 boutiques with its first advertising campaign.

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