Advertising

  • No categories


Condé Nast enables shoppable ads to boost consumer engagement

November 7, 2014

Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.

Share on FacebookShare on LinkedInShare on Twitter

Penhaligon’s holiday gift boxes see historical fashion inspiration

November 6, 2014

British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.

Share on FacebookShare on LinkedInShare on Twitter

Successful influencers exist in unexplored locations

November 6, 2014

NEW YORK – The face of a campaign should not depend on fame, but rather consumer and brand relatability, according to panelists at ad:tech New York 2014 on Nov. 5.

Share on FacebookShare on LinkedInShare on Twitter

Reshaping sponsored content to boost authenticity, engagement

November 6, 2014

NEW YORK – Micropublishing allows brands to reach large numbers of readers on platforms where they feel comfortable, according to panelists at ad:tech New York 2014 on Nov 5.

Share on FacebookShare on LinkedInShare on Twitter

Bottega Veneta chooses new photographer for Art of Collaboration

November 4, 2014

Italian apparel and accessories brand Bottega Veneta is celebrating the completion of another “Art of Collaboration” campaign.

Share on FacebookShare on LinkedInShare on Twitter

Lexus takes multichannel approach on RC campaign

November 4, 2014

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

Share on FacebookShare on LinkedInShare on Twitter

Audi protects trick-or-treaters with night vision technology

October 31, 2014

German automaker Audi created a commercial to celebrate Halloween and draw attention to the brand’s night vision technology.

Share on FacebookShare on LinkedInShare on Twitter

Buben & Zorweg marries modernity, tradition with $10K table clock

October 31, 2014

Germany’s Buben & Zorweg, maker of high-end watch winders, safes and cabinets, is showing that its repertoire extends into fine clockmaking with the release of the Allure table clock.

Share on FacebookShare on LinkedInShare on Twitter

Brands recalibrate focus in Japan to appeal to younger consumers

October 29, 2014

The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.

Share on FacebookShare on LinkedInShare on Twitter

Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle

October 29, 2014

LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.

Share on FacebookShare on LinkedInShare on Twitter