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Versace introduces bold new campaign in primary colors

June 4, 2015

Italian fashion label Versace is introducing its fall/winter 2015 advertising campaign designed to highlight the new brand motif #Greek.

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How should luxury brands navigate advertising controversies?

June 4, 2015

Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny.

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Dior taps Johnny Depp as new character for its men’s fragrance

June 3, 2015

France’s Dior has selected actor Johnny Depp as the newest ambassador for its latest male fragrance.

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Luxury brands tap celebrity children as new brand representatives

June 1, 2015

A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.

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BMW merges with consumer lifestyles for new 3 Series film

June 1, 2015

German automaker BMW is enhancing the release of its new 3 Series Sedan and Touring models through a launch film that demonstrates the vehicles as part of everyday life.

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How much of a boost do celebrities give fashion campaigns?

May 29, 2015

Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.

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Veuve Clicquot offers game night tips

May 20, 2015

LVMH-owned Champagne maker Veuve Clicquot is helping consumers throw summer game nights with the expertise of Southern Living’s editor-at-large Kimberly Schlegel Whitman.

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Turnbull & Asser, London College of Fashion reimagine shirts

May 20, 2015

British apparel label Turnbull & Asser and London College of Fashion are embracing simple fashion by focusing on the shirt.

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Dior captures pop-star appeal for full Secret Garden effort

May 18, 2015

French fashion house Christian Dior has released the full film campaign for its latest Secret Garden effort featuring Rihanna.

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Moynat builds anticipation for store opening with Instagram

May 15, 2015

French leather goods house Moynat has launched an Instagram campaign to celebrate its new shops-in-shop debut at department store Le Bon Marché.

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