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Mercedes-Benz takes active role as The Open Championship official car

July 15, 2014

German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.

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Sentient Jet turns to thoroughbred racing for brand recognition

July 15, 2014

Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.

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Jet Edge looks to polo season for new clients

July 14, 2014

Private aviation company Jet Edge International is participating in the 2014 Bridgehampton polo season as the official private jet partner.

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Audi hosts youth choir summer concerts to engage potential consumers

July 14, 2014

German automaker Audi AG is presenting a new conductor, Kent Nagano, for the Vorsprung Festival which will be part of the brand’s Summer Concerts series in its country of origin.

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Mandarin Oriental, Paris caters to fashionistas during Vogue’s Fashion Night Out

July 11, 2014

Mandarin Oriental, Paris is enhancing Vogue’s Fashion Night Out in Paris Sept. 16 to burnish its fashion credentials.

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Trump SoHo fosters entrepreneurial spirit early with kids program

July 10, 2014

Trump SoHo New York is improving the family experience with its Young Entrepreneur SoHo program that aims to foster business-oriented behavior.

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Audi continues polo alignment with Coronation Cup sponsorship

July 10, 2014

Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.

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Missoni pays homage to founders, Brazil with charity auction

July 9, 2014

Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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Luxury retailers target cycling enthusiasts during Tour de France

July 9, 2014

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

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