German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.
French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called “Cristóbal Balenciaga, Collectionneur de Modes” in Paris that presents the heritage of Balenciaga through historical clothing items and the designer’s life story.
High-end appliance brand Jenn-Air is increasing its facetime with consumers through its sponsorship of the fifth annual Pebble Beach Food & Wine event where it will be supplying two kitchens for culinary demonstrations and a walk-through exhibit.
German automaker Mercedes-Benz is offering free programs during National Distracted Driving Month for teens and their parents in the Los Angeles area through the brand’s official driving school.
The New York Palace is creating a unique venue for luxury consumers through a partnership with Lindt & Sprungli chocolatiers focused on providing a limited-time experience for springtime.
British automaker Land Rover is creating an off-road course open to luxury consumers to test drive the brand’s 2012 lines in conjunction with the New York Auto Show.
High-end automakers, fashion labels, aircraft, yacht and jewelry brands are heading to Concours d’Elegance in London for the ultimate access to affluent consumers who are ready to spend.
British automaker Jaguar is looking to reestablish itself in the eyes of luxury consumers with the largest comprehensive driving push in brand history called the Jaguar Alive Brand Experience that will travel to 18 U.S. cities this year.
Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
Lifestyle brand Ralph Lauren released a quiz on its Facebook page earlier this week to promote its new fragrance collection, The Big Pony Collection for Women.
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