Events / Causes

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Bentley introduces philanthropic efforts to Power on Ice

December 5, 2014

Bentley Motors is spinning its Power on Ice event this year with a philanthropic addition that allows consumers to enter to win a spot at the driving experience.

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Longchamp invites consumers to Paris store opening with live-stream

December 4, 2014

French apparel and accessories brand Longchamp is feting its store opening on the Champs Elysées in Paris with a live stream of the event and social media content.

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Rolls-Royce welcomes record number of apprentices

December 4, 2014

Rolls-Royce Motor Cars is opening up its apprentice program to a record number of young individuals for 2015.

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Philanthropic work changes brand presence in home countries

December 4, 2014

MIAMI – Philanthropic efforts have been enacted by many brands worldwide, but when it comes to efforts in Italy, the home country of many luxury houses, internal philanthropic works are sparse, according to an executive from Tod’s at The New York Times International Luxury Conference Dec. 3.

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Kering exec: Boundaries between luxury, fashion, art are porous

December 3, 2014

MIAMI – Technology and art are natural partners of luxury brands, but these partnerships are most effective when the parties stay true to themselves, said an executive from Kering at the New York Times International Luxury Conference Dec. 2.

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Gucci and LACMA build friendship through partnership

December 3, 2014

MIAMI – Creating a long-term partnership allows brands to create not only a collaboration, but also a friendship with organizations that can lead to multi-year campaigns, according to an executive from Gucci at The New York Times International Conference Dec. 2.

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Marc Jacobs supports children in need via Disney T-shirt

December 2, 2014

U.S. fashion label Marc Jacobs has tapped artist Damien Hirst to create a limited-edition tee to benefit children in need.

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Macallan explores its 6 pillars with Mario Testino behind the lense

December 2, 2014

Scottish whiskey distiller The Macallan has recruited fashion and portrait photographer Mario Testino as its fifth Master of Photography series.

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Gemfields continues industry transparency with charitable collaboration

December 1, 2014

Colored-gemstone maker Gemfields is showing its support for World Aids Day with the launch of a limited-edition bracelet.

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BMW showcases Roy Lichtenstein “Art Car” at Art Basel

December 1, 2014

German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.

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