Rolls-Royce Motor Cars is driving its company-wide philanthropic efforts through a new partnership with the Southampton Hospital Paediatric Rheumatology Service in Southampton, England.
Events / Causes
Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership with the World Breeding Federation of Sport Horses.
Swiss watchmaker Vacheron Constantin is pushing its brand values by sponsoring limited-time exhibitions during European Artistic Craft Days April 4-7.
Swiss watchmaker Jaeger-LeCoultre is putting its brand in the Hollywood spotlight through its sponsorship at the New York premiere of “The Host” March 27.
Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.
Italian fashion house Gucci is pushing its global philanthropic campaign called Chime for Change through a live concert June 1 that will feature big-name performers such as Beyoncé and Ellie Goulding.
London department store Harrods is tapping consumers’ holiday spirit for events that encourage foot traffic right before Easter Sunday.
Italian automaker Maserati is propelling the brand with its title sponsorship of the United States Polo Association’s U.S. Open Polo Championships at the International Polo Club in Palm Beach, FL.
Swiss watchmaker TAG Heuer is celebrating the 50th anniversary of its iconic Carrera timepiece collection through an exclusive event and social media platforms.
Home appliance maker Jenn-Air is encouraging affluent attendees of the Architectural Digest Home Design Show March 21-24 to interact with the brand through first-time efforts in partnership with the publication and The New York Times.