Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Events / Causes
Swiss watchmaker Parmigiani Fleurier collaborated with Italy’s Pomellato to create the jeweler’s first range of watches that connect the world of fine jewelry design and watchmaking for female consumers.
French automaker Bugatti is ingratiating itself with prospective North American consumers via a day-long driving program in the Grand Sport Vitesse model.
LVMH Moët Hennessy Louis Vuitton has introduced a new annual international design competition to uncover new talent and assist them in starting their fashion careers, proving the conglomerate’s influential position in the fashion industry.
France’s Guerlain is inviting consumers to virtually step inside its newly renovated Parisian flagship boutique with a guided tour on Google+ Hangout on Air Nov. 22.
British automaker Jaguar cranked up the anticipation for the new F-Type Coupé model that was unveiled Nov. 19 at the Los Angeles Auto Show with a series of mysterious social media posts that bolster the brand’s latest umbrella campaign.
Switzerland’s Vacheron Constantin is targeting affluent Chinese watch enthusiasts with an ultra-exclusive timepiece series that celebrates the Chinese New Year Feb. 1.
Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.
Audi of America is fighting for a fair, country-wide reevaluation of diesel in the wake of its latest line of TDI vehicles through a series of multichannel campaigns.
The Luxury Collection is switching coasts with One Kings Lane to tour Vermont, Boston and New York and uncover sales freighted with cultural significance.