German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.
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Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.
Private aviation company Jet Edge International is participating in the 2014 Bridgehampton polo season as the official private jet partner.
German automaker Audi AG is presenting a new conductor, Kent Nagano, for the Vorsprung Festival which will be part of the brand’s Summer Concerts series in its country of origin.
Mandarin Oriental, Paris is enhancing Vogue’s Fashion Night Out in Paris Sept. 16 to burnish its fashion credentials.
Trump SoHo New York is improving the family experience with its Young Entrepreneur SoHo program that aims to foster business-oriented behavior.
Audi, Piaget and The Financial Times’ “How to Spend It” are among the luxury brands coming together July 26 for the Coronation Cup in Egham, Britain, at the Guards Polo Club.
Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.
French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.
Tour de France is underway and luxury brands are latching on to engage race enthusiasts.