Bentley Motors is spinning its Power on Ice event this year with a philanthropic addition that allows consumers to enter to win a spot at the driving experience.
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French apparel and accessories brand Longchamp is feting its store opening on the Champs Elysées in Paris with a live stream of the event and social media content.
Rolls-Royce Motor Cars is opening up its apprentice program to a record number of young individuals for 2015.
MIAMI – Philanthropic efforts have been enacted by many brands worldwide, but when it comes to efforts in Italy, the home country of many luxury houses, internal philanthropic works are sparse, according to an executive from Tod’s at The New York Times International Luxury Conference Dec. 3.
MIAMI – Technology and art are natural partners of luxury brands, but these partnerships are most effective when the parties stay true to themselves, said an executive from Kering at the New York Times International Luxury Conference Dec. 2.
MIAMI – Creating a long-term partnership allows brands to create not only a collaboration, but also a friendship with organizations that can lead to multi-year campaigns, according to an executive from Gucci at The New York Times International Conference Dec. 2.
U.S. fashion label Marc Jacobs has tapped artist Damien Hirst to create a limited-edition tee to benefit children in need.
Scottish whiskey distiller The Macallan has recruited fashion and portrait photographer Mario Testino as its fifth Master of Photography series.
Colored-gemstone maker Gemfields is showing its support for World Aids Day with the launch of a limited-edition bracelet.
German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.