In-store

Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.

Starwood Hotels & Resorts’ St. Regis Aspen Resort will debut a concept restaurant to its affluent guests that was established through an exclusive licensing agreement with American Express Publishing’s Food & Wine.

Italian designer Missoni is lending its distinct style to Four Seasons Resort Maui for two of the property’s poolside cabanas that will feature Missoni furniture, pillows and towels to create an exclusive experience for affluent guests.

Precision-cut crystal maker Swarovski is offering private shopping parties in its Swarovski Elements concept store in London that provides affluent consumers with exclusive access to the store’s lounge with an opportunity shop the spring/summer 2012 collection.

Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.

Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.

Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.

Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since it is eliminating all extra bills and transactions onboard.

Luxury home accessories designer Mary Jane McCarty is releasing two limited-edition spring collections for New York-based department store Bergdorf Goodman to be displayed in two in-store installations starting mid-March.

Savile Row tailor Gieves & Hawkes is bringing its made-to-measure and custom-made apparel and accessories to United States consumers with a trunk show in New York and Chicago this month.