In-store


    Tissot leverages product via Madison Square Garden partnership

    April 16, 2012

    Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.


    St. Regis, Food & Wine partner for exclusive concept restaurant

    April 12, 2012

    Starwood Hotels & Resorts’ St. Regis Aspen Resort will debut a concept restaurant to its affluent guests that was established through an exclusive licensing agreement with American Express Publishing’s Food & Wine.

    Missoni, Four Seasons partner for exclusive Hawaii experience

    April 5, 2012

    Italian designer Missoni is lending its distinct style to Four Seasons Resort Maui for two of the property’s poolside cabanas that will feature Missoni furniture, pillows and towels to create an exclusive experience for affluent guests.

    Swarovski bolsters boutique experience via private shopping events

    April 4, 2012

    Precision-cut crystal maker Swarovski is offering private shopping parties in its Swarovski Elements concept store in London that provides affluent consumers with exclusive access to the store’s lounge with an opportunity shop the spring/summer 2012 collection.

    Saks steps up in-store experience, customer interaction via technology boost

    April 3, 2012

    Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.

    Gucci fine-tunes in-store experience via menswear made-to-measure

    March 27, 2012

    Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.

    Garden Court Hotel leverages surroundings for tech-centric package

    March 23, 2012

    Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.

    Crystal Cruises strikes shot across bow with free alcohol offerings

    March 21, 2012

    Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since it is eliminating all extra bills and transactions onboard.

    Bergdorf Goodman, Mary Jane McCarty collaborate for limited-edition collection

    March 14, 2012

    Luxury home accessories designer Mary Jane McCarty is releasing two limited-edition spring collections for New York-based department store Bergdorf Goodman to be displayed in two in-store installations starting mid-March.

    Savile Row’s Gieves & Hawkes hops the pond to expand customer reach

    March 7, 2012

    Savile Row tailor Gieves & Hawkes is bringing its made-to-measure and custom-made apparel and accessories to United States consumers with a trunk show in New York and Chicago this month.