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Longchamp teams with InStyle to reach fashionable New Yorkers

February 20, 2015

French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.

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Bally brings consumers along for the journey to Hollywood

February 20, 2015

Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.

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Bottega Veneta taps creatives for narrative fashion composition

February 20, 2015

Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists.

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Online and offline hold strong influences on one another

February 20, 2015

PALM DESERT, CA – Digital showrooms cannot offer the same attributes as physical stores, but online searches drive in-store traffic, according to a professor from Wharton at eTail West Feb 19.

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Miu Miu invites consumers into surreal world to examine the everyday

February 20, 2015

Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series.

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Triggered emails allow for online communication

February 20, 2015

PALM DESERT, CA – Luxury brands typically provide in-store personalization that give consumers bespoke experiences, but translating that level of customer service to online communication poses several challenges.

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Chanel consumers meet Misia through fragrance email blast

February 19, 2015

French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.

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Hugo Boss diversifies viewpoints for fall runway livestream

February 18, 2015

German label Hugo Boss is giving consumers multiple perspectives of its runway show during New York Fashion Week through partnerships with five popular style bloggers.

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Confidence and authenticity in content drive consumer interaction

February 18, 2015

PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.

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Dior skincare line appeals to range of consumers with natural look

February 18, 2015

French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.

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