German automaker BMW is introducing its first ever M4 to the family.
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Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.
Beauty brand Estée Lauder is promoting its Pure Color Envy collection with a short film on its Web site and an interactive look book that matches eyeshadows with other complementary products.
Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.
Italian leather goods brand Salvatore Ferragamo is expanding its Fiamma campaign through a summer holiday Pinterest campaign.
Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.
Lifestyle magazine Condé Nast Traveler is giving the “passion points” that influence travel prime real estate on its newly redesigned Web site, recognizing that these interests are intertwined with the journeys themselves.
Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.
Four Seasons Hotel Sydney is launching an independent Web site to facilitates event planners.
British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.