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Harrods hosts first Digital Fashion Summit to recruit blogger opinion

April 8, 2014

British department store Harrods brought together eight fashion taste makers for a photo shoot in London as part of its first Digital Fashion Summit.

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Gucci places sunglass collection amid laid-back Hollywood atmosphere

April 8, 2014

Italian fashion label Gucci went West for its latest social video to capture its Techno Color sunglasses in the midst of West Hollywood.

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Bulgari connects use of precious stones with Omnia fragrance line

April 7, 2014

Italy’s Bulgari is expanding its Omnia fragrance collection with the addition of the Indian Garnet scent to forge a connection between the jeweler’s work with the precious stone in its designs to its perfume portfolio.

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Thomas Pink uses British personalities to show range of shirts

April 7, 2014

British fashion label Thomas Pink has launched a new campaign that attaches personalities to its men’s dress shirt line to help consumers decide which style will suit them.

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Fortnum & Mason encourages ecommerce browsing with Easter bunny hunt

April 7, 2014

British department store Fortnum & Mason is hosting a contest that asks consumers to search for a cartoon bunny on its ecommerce site.

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Net-A-Porter creates ties to fashion exhibit with exclusive jewelry collection

April 4, 2014

British ecommerce site Net-A-Porter has partnered with the Victoria & Albert museum in London on an exclusive capsule collection of jewelry by Italian designers.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Jaguar spotlights Tom Hiddleston, Shakespeare in latest British Villains video

April 3, 2014

British automaker Jaguar is finding fresh ways to extend its “Good to be Bad” campaign with solo discourses on the art of cinematic villainy by featured actors.

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Armani drives Web traffic for revamped Casa site with Twitter talk

April 3, 2014

Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.

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Four Seasons goes fly fishing, barrel racing for Wild West academy

April 3, 2014

Four Seasons Resorts and Residences Jackson Hole, WY, is invoking Wild West mythology for a new learning academy geared for families.

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