Internet

Land Rover gifted its social media followers with an online magazine that presents brand history and consumer stories to coincide with the British automaker’s 64th birthday.

Jewelry brand David Yurman has refurbished its spring/summer 2012 campaign images with a page takeover and tower advertisements on HarpersBazaar.com that position its rings as Mother’s Day gifts.

Oscar de la Renta is revamping its Facebook commerce strategy through the introduction of a new platform that allows consumers to share products with their friends, but the U.S. label controls exactly what they say.

The Four Seasons Hotels & Resorts is focusing on gift cards in its latest email campaign targeting past guests who are likely in search of Mother’s Day gift ideas.

Prada is creating a sense of mystery surrounding its latest campaign that features products from its spring/summer 2012 collections in digital drawings and animations that the Italian fashion label is sharing on a microsite and social media.

Precision-cut crystal maker Swarovski is creating brand loyalists through its newest Facebook application that lets consumers virtually travel the world with its two recuring characters, Erika and Eliot.

Mandarin Oriental, New York, is marketing its property with a Facebook campaign that shares photos and qualities of its location and home city each day for one year during which the brand hopes to reach out to past guests and aspirational consumers.

Italian fashion brand Bottega Veneta has developed a monogramming service for its newest campaign and is flaunting it through expandable banner ads on New York magazine’s The Cut Web site.

British jeweler Astley Clarke is extending its service across the pond with the launch of a new ecommerce site for its U.S. customers in an effort to pinpoint how they differ from its home-country shoppers.

The Dorchester Collection’s 45 Park Lane hotel in London will host an event with on-site restaurant owner Wolfgang Puck that seems to be a tactic to attract locals to the property’s high-end culinary offerings.