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Neiman Marcus adds Masterpass to ecommerce options

June 22, 2015

U.S. department store chain Neiman Marcus added Masterpass by MasterCard to its online shopping options, expanding the ease of ecommerce for consumers.

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Chloé shares handbag philosophies in social film

June 22, 2015

French fashion label Chloé is musing on the relationship between a woman and her handbags in a social film revolving around a Parisian limousine tour.

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Kenzo takes poppy flower around the world in new series

June 19, 2015

Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance.

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Caruso champions Italian heritage, lifestyle in fantastical film

June 19, 2015

Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.”

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Hermès finds inspiration in Japanese cartoons for accessories effort

June 18, 2015

French leather goods house Hermès is showing off its “kawaii” side for a new promotional campaign for its handbags and wallets.

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School is in session at Hennessy’s virtual cognac academy

June 18, 2015

LVMH-owned cognac maker Hennessy is educating enthusiasts through a new digital initiative that tests knowledge to become a true connoisseur.

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Retailers roll out special offers in honor of dad

June 18, 2015

With Father’s Day less than a week away, marketers are looking out for dad, rolling out special offers to ensure that he is not disappointed come June 21.

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Chanel visits interstellar bowling alley for Chance encounter

June 17, 2015

France’s Chanel is showing off its “radiant, vibrant, spirited” side with a new campaign effort for its Chance fragrance range.

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Kenzo helps loyalists tell time with branded browser extension

June 16, 2015

LVMH-owned Kenzo is giving fans a branded browsing experience with a new Google Chrome extension that showcases its Tiger watch collection.

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IWC highlights bond between father and child in Web series

June 16, 2015

Swiss watchmaker IWC Schaffhausen is celebrating the genuine relationships between a father and his children by profiling real families.

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