French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.
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LVMH-owned Champagne brand Veuve Clicquot is profiling a number of its employees in a video series that celebrates the talents behind a flute of bubbly.
French leather goods maker Longchamp is showing off the style details of its Pénélope handbag with a short film that personifies the tote.
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.
French fashion house Chanel is imagining the multifaceted life of a woman wearing its shoes in a new social film series.
German automaker Porsche is generating early buzz for its first electric vehicle, despite the model not having a launch date.
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
British automaker Jaguar is generating publicity with a vehicle placement in “Spectre,” the latest James Bond film.
Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.
Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey.