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BMW uses social video to introduce new M4 to brand

August 25, 2014

German automaker BMW is introducing its first ever M4 to the family.

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Are branded or widely used hashtags more effective for luxury brands?

August 22, 2014

Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.

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Estée Lauder promotes “object of desire” with digital boutique

August 22, 2014

Beauty brand Estée Lauder is promoting its Pure Color Envy collection with a short film on its Web site and an interactive look book that matches eyeshadows with other complementary products.

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Neiman Marcus unveils David Yurman exclusive with social video

August 21, 2014

Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.

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Ferragamo brings Fiamma handbag on world tour through Pinterest

August 20, 2014

Italian leather goods brand Salvatore Ferragamo is expanding its Fiamma campaign through a summer holiday Pinterest campaign.

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Gucci continues pre-fall push amid fall campaigns

August 20, 2014

Italian fashion label Gucci is highlighting the Mod aesthetic of its pre-fall collection through a digital campaign.

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Condé Nast Traveler Web site redesign shows full lifestyle approach

August 20, 2014

Lifestyle magazine Condé Nast Traveler is giving the “passion points” that influence travel prime real estate on its newly redesigned Web site, recognizing that these interests are intertwined with the journeys themselves.

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Stylebored lets fashion labels incentivize social sharing

August 20, 2014

Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.

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Four Seasons Sydney launches separate site to cater to event planners

August 20, 2014

Four Seasons Hotel Sydney is launching an independent Web site to facilitates event planners.

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Anya Hindmarch adds GIFs to extend minimart campaign

August 19, 2014

British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.

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