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Estée Lauder slips on a #LittleBlackPrimer to target social millennials

January 23, 2015

Beauty marketer Estée Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.

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Neiman Marcus generates personalized recommendations with beauty questionnaire

January 23, 2015

Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.

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Mercedes-Benz’s new Web series explores brand history

January 23, 2015

German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.

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Apparel brands cater to loyalists with pre-order efforts

January 22, 2015

Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.

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Mercedes-Benz turns to Canadian consumers with 4Matic microsite

January 22, 2015

Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.

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Marc Jacobs personifies personal muses as lipsticks

January 21, 2015

U.S. fashion label Marc Jacobs is adding to its cosmetic arsenal with a luxury lipstick it promises will last.

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Roberto Cavalli reinterprets Garden of Eden for latest fragrance effort

January 21, 2015

Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.

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Jean Paul Gaultier brings couture aesthetic to charity backpack collection

January 20, 2015

French label Jean Paul Gaultier is showcasing its soon-to-launch collection with Eastpak through a social video that personifies the backpacks.

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Dolce & Gabbana defines new generation of men via fragrance spot

January 20, 2015

Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.

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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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