Beauty marketer Estée Lauder is showing how its latest product multitasks with a campaign fronted by model Kendall Jenner.
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Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.
German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.
Before the spring collections officially reached store shelves, a number of fashion labels, including Donna Karan and Oscar de la Renta, prompted pre-order purchases through email campaigns.
Mercedes-Benz Canada is narrowing attention to local weather conditions with a new campaign that focuses on the four-wheel drive system, 4Matic, found within its vehicles.
U.S. fashion label Marc Jacobs is adding to its cosmetic arsenal with a luxury lipstick it promises will last.
Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.
French label Jean Paul Gaultier is showcasing its soon-to-launch collection with Eastpak through a social video that personifies the backpacks.
Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.
German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.