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Dior hides identity of representative in anticipatory teaser video

August 20, 2015

French fashion label Dior is teasing consumers in preparation for the release of its newest lipstick, Dior Addict.

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Saks appeals to fashionable foodies with ongoing social campaign

August 20, 2015

Retailer Saks Fifth Avenue is bringing the culinary expertise of its in-store chefs to its consumers’ homes with a new online series.

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Lexus slows things down for summer sales event

August 20, 2015

Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.

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Lexus creates immersive video to highlight life on the road

August 19, 2015

Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.

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Thomas Pink brings back blue in video with Cambridge cricket player

August 17, 2015

British fashion label Thomas Pink is highlighting its unique designs with a new video for its “Which Shirt Are You?” campaign.

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John Varvatos inspires risk-taking with Dark Rebel campaign

August 17, 2015

U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance Dark Rebel.

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Mercedes partners with Bose for behind-the-scenes audio experience

August 17, 2015

Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team.

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Anya Hindmarch reflects on unorthodox designs via craftsmanship

August 14, 2015

British accessories label Anya Hindmarch is touting the craftsmanship behind its whimsical and often humorous products through a new social effort.

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Dior taps blogger to inspire around makeup collections

August 13, 2015

French fashion label Dior is teaming up with blogger and Vogue contributor Hanneli Mustaparta to showcase its newly launched Cosmopolite and Diorshow collections in an approachable way.

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Lexus releases SNL writers’ comedy series for subtle branding

August 13, 2015

Toyota Corp.’s Lexus is showing its sense of humor with the launch of the second season of its Web series “Hudson Valley Ballers” produced by Above Average.

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