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Fred Leighton expands online footprint with 1stdibs launch

September 15, 2014

Estate and vintage jewelry house Fred Leighton has joined online marketplace 1stdibs to expand the reach of its collectible pieces.

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Burberry makes fashion show livestream interactive with commerce

September 15, 2014

British fashion label Burberry is letting consumers purchase pieces from its runway show immediately after the livestream on Sept. 15 at 8 a.m. EST.

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La Mer shares relaxation tips to promote latest skin care product

September 15, 2014

Estée Lauder Cos.’s La Mer is allowing consumers to experience its new Intensive Revitalizing Mask digitally before the product lands at beauty counters.

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Frette finds consumers where they are with Facebook app catalog

September 12, 2014

Italian linen maker Frette is expanding the audience for its fall catalog by republishing the print version in a Facebook application.

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Fendi animates vast marble space with menswear

September 11, 2014

Italian fashion label Fendi is showcasing its fall/winter 2014-2015 collection in a video that recalls the meditative quality of earlier brand videos.

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Louis Vuitton highlights individual aesthetics for Iconoclast collection launch

September 11, 2014

French leather goods maker Louis Vuitton is unveiling the resulting products from its creative partnership with six “Iconoclasts” with a focus on each designer’s personal aesthetic.

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Michael Kors incorporates Chinese social media into fashion show livestream

September 10, 2014

U.S. fashion label Michael Kors is expanding its Mercedes-Benz Fashion Week All Access Kors livestream to a Chinese audience with the inclusion of a customizable campaign on Weixin and WeChat.

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Zegna’s A Rose Reborn recognized by international film festivals

September 10, 2014

Italian menswear brand Ermenegildo Zegna will officially debuted its “A Rose Reborn” campaign with screenings at the Busan International Film Festival and the Festival Internazionale del Film di Roma.

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Swarovski creates microsite for fashion designer collaborations

September 9, 2014

Precision cut-crystal maker Swarovski is using a microsite to celebrate the 150 collaborations it has enacted in the 15 years of Swarovski Collective, a collaboration the brand has created with designers it sees as talented and holding potential.

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Condé Nast Traveler introduces educational series to ensure travel quality

September 9, 2014

Condé Nast Traveler is extending its reach beyond print to ensure that its readers have well-executed vacations through its inaugural Condé Nast Traveler Institute.

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