Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.
Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.
Swiss watchmaker Raymond Weil is showcasing its expertise with a classical music-themed campaign that comprises a microsite, film and social efforts.
British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.
NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.
Italian fashion house Gucci is targeting young music enthusiasts through a Myspace page dedicated to its new unisex Gucci Sync timepiece.
Italian leather goods maker Tod’s is raising awareness of its new customizable Double Stripe collection through a social video to push in-store sales.
Executives from B Culture Media, McCann Worldgroup’s MRM, Pandemic Labs and Style Coalition who spoke during a Luxury Daily webinar said that having a branded strategy before beginning a social campaign is imperative to having a successful social media presence.