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Beauty meets beast in BMW, Gigi Hadid digital effort

April 14, 2016

German automaker BMW is keeping all eyes on supermodel Gigi Hadid in its promotion for the new M2 Coupe.

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De Beers extends role beyond proposals to assist with wedding planning

April 14, 2016

British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.

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Top 10 luxury brand digital efforts of Q1

April 13, 2016

Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.

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Hugo Boss conquers the elements to show off new eyewear

April 13, 2016

German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk.

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WSJ. Magazine continues brand growth with 19pc luxury paging increase for April

April 13, 2016

Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine’s April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.

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Top 10 luxury brand social marketers of Q1

April 12, 2016

The early months of 2016 saw brands becoming more comfortable with the newest social platforms.

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Top 10 brand social videos of Q1

April 11, 2016

Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.

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Marc Jacobs casts Screaming Queens for UGC eyewear effort

April 8, 2016

U.S. fashion brand Marc Jacobs is showcasing consumers’ expressions for its spring 2016 eyewear collection.

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Jean Paul Gaultier takes comical approach to launch limited-edition fragrances

April 8, 2016

French couture house Jean Paul Gaultier is introducing itself to a new market with the help of some animated friends.

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Lancôme makes Web site update based on consumer insights

April 6, 2016

Beauty marketer Lancôme is simplifying the online shopping experience for its customers with the launch of a new Web site.

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