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Ferragamo bares its sole to revitalize Ballerina shoe

April 10, 2015

Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing.

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Nina Ricci keeps consumers curious with series of teaser videos

April 10, 2015

French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.

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Armani creates immersive viewing experience with webcam interaction

April 8, 2015

Italian fashion label Giorgio Armani is asking consumers to share their unique perspectives by placing themselves within its Frames of Life eyewear campaign.

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Prada examines humor and obsession in handbag vignettes

April 8, 2015

Italian apparel and accessories house Prada is furthering its relationship with film through a series of five shorts surrounding its Galleria handbag.

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Top 10 luxury brand multichannel marketers of Q1

April 7, 2015

Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.

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Karl Lagerfeld shows sense of whimsy for cartoon capsule

April 7, 2015

Fashion label Karl Lagerfeld is showing off its “humor and self-mockery” through a capsule collection and animated video starring the namesake designer and his furry friend Choupette.

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Top 10 luxury brand digital campaigns of Q1

April 6, 2015

Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.

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Guerlain taps blogging network to showcase product versatility

April 6, 2015

French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion.

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Top 10 luxury brand social marketers of Q1

April 3, 2015

In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.

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Armani flaunts weightlessness of cream through frothy fashion imagery

April 3, 2015

Italian fashion label Giorgio Armani is launching its latest skincare “multitasker” with a digital campaign equating its delicate garments to the “weightless” feel of the product on skin.

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