German automaker BMW is keeping all eyes on supermodel Gigi Hadid in its promotion for the new M2 Coupe.
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British jeweler De Beers is beginning a journey alongside brides-to-be with nuptial-themed content, placing its engagement rings at the campaign’s center.
Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
German fashion label Hugo Boss is promoting its eyewear to a new batch of clients with a daring #SkyWalk.
Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine’s April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.
The early months of 2016 saw brands becoming more comfortable with the newest social platforms.
Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.
U.S. fashion brand Marc Jacobs is showcasing consumers’ expressions for its spring 2016 eyewear collection.
French couture house Jean Paul Gaultier is introducing itself to a new market with the help of some animated friends.
Beauty marketer Lancôme is simplifying the online shopping experience for its customers with the launch of a new Web site.