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Armani aims for privé collection approachability via beauty effort

July 25, 2014

Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.

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William Raveis improves consumer experience with StreetEasy partnership

July 25, 2014

Real estate firm William Raveis streamlined the consumer journey upon entering the city of New York by teaming up with property aggregator StreetEasy.

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Christian Louboutin uses shoe imagery to launch nail polish line

July 24, 2014

French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.

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Hasselblad offers insight into astronaut photography

July 24, 2014

Swedish camera brand Hasselblad Bron is honoring the 45th anniversary of Apollo 11’s moon mission by completing a user’s manual for astronauts to photograph their space expeditions.

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Bottega Veneta celebrates iconic handbag with capsule

July 24, 2014

Italian apparel and accessories brand Bottega Veneta is making its iconic Knot bag the star with an upcoming campaign on its Web site.

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Berluti eases into ecommerce exclusively with Mr Porter

July 22, 2014

French menswear label Berluti is giving its consumers the opportunity to shop online for select pieces exclusively through online retailer Mr Porter.

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Pringle of Scotland revives employee newsletter in email blast

July 22, 2014

Cashmere label Pringle of Scotland brought back its “Pringle Bulletin,” a newsletter distributed to employees in the 1950s and 1960s, as a digital update for its email subscribers.

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La Mer personalizes oceans’ importance via interactive map

July 22, 2014

Estée Lauder Cos.’ Crème de la Mer is exploring the beauty of the world’s oceans with an interactive map function to generate conversation about conservation efforts.

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Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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DVF weaves consumers into wrap dress celebration via contest

July 21, 2014

U.S. fashion label Diane von Furstenberg is moving its wrap dress anniversary along with a dedicated email that introduces a contest July 21-31.

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