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Bloomingdale’s eyes young demographic via spring 2013 catalog

March 22, 2013

Department store chain Bloomingdale’s is aiming at young, affluent shoppers with its spring 2013 catalog that was mailed out to its customer list.

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Will the USPS Saturday mail suspension reduce weekend luxury sales?

February 7, 2013

Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.

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Tiffany pushes love-triggered buys via astrology-themed catalog

February 5, 2013

Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.

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Thompson Hotels flaunts properties, culture via direct mail magazine

January 28, 2013

Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”

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Sandow targets luxury homebuyers via sponsored tool kit

January 3, 2013

Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.

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Cartier pushes collections via snow-themed mail catalog

December 11, 2012

French jeweler Cartier is flaunting its collections amongst geographic snowflakes in the latest direct mail catalog that addresses recipients through a personalized letter.

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Mr Porter pushes holiday buys through latest brand newspaper

December 11, 2012

Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.

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Bergdorf flaunts resort collections via mail magazine

November 29, 2012

New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.

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BMW flaunts 3 Series via indestructable postcard

November 27, 2012

BMW North America is showing off its new 3 Series sedan through a mail campaign that includes glossy print images and a seemingly indestructible postcard highlighting the vehicle’s new features.

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Tiffany exhibits collections through mail catalog

November 21, 2012

Jeweler Tiffany & Co. is showing off its collections through a glossy 59-page catalog mailed out to customers in time for the holidays.

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