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Bergdorf Goodman broadcasts retail experiences in holiday catalog

November 8, 2013

New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.

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Bergdorf bolsters fall fashion magalog with Cadillac partnership

June 3, 2013

New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.

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Hermès leverages brand’s sporting theme in spring/summer magalog

May 1, 2013

French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.

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Clive Christian, Chopard target Bentley owners in automaker’s spring magazine

April 18, 2013

Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.

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Frette boosts ecommerce via location-inspired spring/summer catalog

April 2, 2013

Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.

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Bergdorf touts accessories range in niche catalog

March 29, 2013

New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.

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Bloomingdale’s eyes young demographic via spring 2013 catalog

March 22, 2013

Department store chain Bloomingdale’s is aiming at young, affluent shoppers with its spring 2013 catalog that was mailed out to its customer list.

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Will the USPS Saturday mail suspension reduce weekend luxury sales?

February 7, 2013

Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.

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Tiffany pushes love-triggered buys via astrology-themed catalog

February 5, 2013

Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.

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Thompson Hotels flaunts properties, culture via direct mail magazine

January 28, 2013

Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”

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