Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.
Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.
French jeweler Cartier is flaunting its collections amongst geographic snowflakes in the latest direct mail catalog that addresses recipients through a personalized letter.
Men’s online retailer Mr Porter is stepping up its holiday marketing efforts by pushing gift ideas through the November/December issue of the Mr Porter Post.
New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.
BMW North America is showing off its new 3 Series sedan through a mail campaign that includes glossy print images and a seemingly indestructible postcard highlighting the vehicle’s new features.
Jeweler Tiffany & Co. is showing off its collections through a glossy 59-page catalog mailed out to customers in time for the holidays.
British apparel and accessories brand Alfred Dunhill is showcasing its autumn/winter 2012 collection through a print catalog featuring its Voice campaign as the cover.