British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.
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Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.
French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.
High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.
British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.
The Peninsula Hotels is aiming to increase awareness for its properties’ amenities and services with a banner advertisement on The New York Times mobile Web site.
Switzerland’s Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.
In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.
LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.
Twitter is providing brands with sharper tools to drive mobile application downloads.