Mobile

  • No categories


Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.

Share on FacebookShare on LinkedInShare on Twitter

Breitling positions mobile connectivity as timepiece accompaniment

March 16, 2015

Swiss watchmaker Breitling is taking the smartwatch concept to new heights with its flight-ready B55 Connected timepiece.

Share on FacebookShare on LinkedInShare on Twitter

Snapchat enables intimate storytelling during fashion month

March 13, 2015

Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.

Share on FacebookShare on LinkedInShare on Twitter

BMW, Starwood ahead of the curve with Apple Watch apps

March 12, 2015

While consumers and luxury watchmakers awaited the Apple Watch, other brands chose to focus on its app possibilities.

Share on FacebookShare on LinkedInShare on Twitter

Lanvin expands retrospective exhibit with informative mobile app

March 11, 2015

French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.

Share on FacebookShare on LinkedInShare on Twitter

Fontainebleau seeks mobile Web to connect with guests

March 11, 2015

Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download.

Share on FacebookShare on LinkedInShare on Twitter

Bergdorf Goodman courts both genders with simultaneous Departures ads

March 10, 2015

Retailer Bergdorf Goodman is reaching out to male and female readers of Departures with gender-specific advertisements.

Share on FacebookShare on LinkedInShare on Twitter

Johnnie Walker Blue Label embraces mobile integration with smart bottle concept

March 6, 2015

Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.

Share on FacebookShare on LinkedInShare on Twitter

Farfetch appeals to global voyagers through Departures effort

March 5, 2015

Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques.

Share on FacebookShare on LinkedInShare on Twitter

Sotheby’s eases transactions with DocuSign app

March 4, 2015

Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes.

Share on FacebookShare on LinkedInShare on Twitter