Mobile

Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes.

Swiss watchmaker Breguet is extending its reach to luxury consumers with a new application for the iPhone and iPad that showcases the brand’s history, collections and innovations.

Fashion label Michael Kors is tapping its fans for a contest that lets consumers enter to win one item per day until Mother’s Day via a Facebook app that, for the first time for the brand, is mobile-compatible.

It is rare that a company changes the mobile, digital and social space overnight, but Pinterest has made a sudden impact and brands, marketers and retailers have all joined the craze.

Marketers including De Beers and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title’s re-launch.

British automaker Bentley Motors updated its vehicle offerings on the Sports Car Challenge application to include its Bentley Continental GT V8 that allows iPad users to virtually test drive the model.

Wealthy consumers have more of an affinity for luxury brands that have a mobile application and depend on this interaction not only for solo purchases and research, but for information and assistance in brand stores, according to a study.

German automaker Porsche is upping its mobile presence through the incorporation of QR codes on its print advertisements, bringing consumers to a video that allows the brand personality to shine.

In coordination with new language offerings on its site, Vogue Paris is revamping its mobile efforts this week with the relaunch of its iPhone application in addition to an optimized site and apps for Android and iPad.

Flash-sale online retailer Gilt Groupe is flaunting its international shipping abilities by extending its mobile shopping applications and mobile site to a worldwide audience, which could directly boost sales.