Mobile

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Visa Checkout boosts digital conversion rates

February 20, 2015

PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19.

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Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

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IWC creates visual dialogue with enthusiasts via Instagram

February 19, 2015

Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.

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Biometrics, tokenization gain steam with MasterCard, Visa commitments

February 19, 2015

With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.

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Balenciaga reaches fashionistas on the move with Style.com ad

February 18, 2015

French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.

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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream

February 17, 2015

With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.

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Oscar de la Renta turns to Instagram for fashion week countdown

February 13, 2015

U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.

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Burberry pushes travel companion through Departures mobile ad

February 13, 2015

British apparel brand Burberry is showing the versatility of its handbags through a banner advertisement on travel publication Departures’ Web site.

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Marc Jacobs looks to dedicated readers with Elle mobile ad

February 12, 2015

U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site.

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IWC reveals secret mobile game through social media

February 11, 2015

Swiss watchmaker IWC Schaffhausen is directing traffic to its mobile site with a hidden game that encourages consumers to compete against friends and family through social media.

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