A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
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Italian department store Luisa Via Roma is taking a gourmet spin on the “show us what’s inside your…” concept.
LVMH-owned Tag Heuer has unveiled its smartwatch through a livestream event held on social media after months of anticipation.
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
French leather goods maker Louis Vuitton is complementing its print travel series with a mobile version for on-the-go travelers.
Despite the buzz around beacons, WiFi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research.
Since Facebook and YouTube introduced 360-video along with hardware devices from Google, Samsung and Microsoft, marketers are stepping up efforts to leverage virtual reality to connect with consumers, showing the technology’s potential beyond gaming.
Hotel chain Shangri-La is rolling out virtual reality headsets to transport potential guests to properties across its global portfolio.
German automaker BMW is using mobile streaming application Periscope to have fans “choose [their] own destination.”
French apparel and accessories maker Hermès is reaching out to male consumers through men’s lifestyle magazine Esquire with multiple advertisements on the publication’s mobile-optimized site.