Mobile

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Hermès creates origami app to accompany print magazine

April 8, 2014

French leather goods maker Hermès is bringing its print magazine into the digital space with an origami tablet application for Apple and Android devices.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad

April 7, 2014

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.

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Ralph Lauren boosts Instagram impressions with promoted post

April 4, 2014

U.S. fashion label Ralph Lauren is the latest luxury apparel brand to unveil a promoted Instagram post to expand its reach on the photo-sharing social platform.

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Top 10 luxury brand mobile efforts of Q1

April 4, 2014

Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.

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Net-A-Porter uses multiple moving ads to attract consumer attention

April 3, 2014

British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.

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Lanvin strengthens relationship with Japanese consumers through new Twitter account

April 2, 2014

French fashion house Lanvin is trying to better communicate with Japanese consumers with the launch of its new Japan Twitter account.

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Marc Jacobs targets loyalists with New York Times pre-order ad

April 1, 2014

U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.

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Pinterest weaves social sharing, cataloging for jewelry brand exposure

March 31, 2014

Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.

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LiveLux retools consumer, sales associate bond via mobile connectivity

March 31, 2014

Mobile solutions service LiveLux is providing luxury brands with a much-needed tool to link the in-store experience with mobile and ecommerce.

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Finding ways around the standard mobile banner ad

March 28, 2014

SAN FRANCISCO – Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.

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