Mobile

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Rolls-Royce weaves mobile app into upcoming exhibition

November 5, 2014

Rolls-Royce Motor Cars is ensuring that its upcoming exhibition in London is gratifying for consumers by releasing an accompanying mobile application.

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Michael Kors, Duracell create power options for iPhones

November 4, 2014

U.S. fashion label Michael Kors is teaming with Duracell to create a powermat and PowerCase for iPhone users to charge remotely.

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Ralph Lauren uses interactive windows to launch line at Harrods

November 3, 2014

British department store Harrods is helping U.S. fashion label Ralph Lauren gain attention for its first Polo line for women with a mobile-enhanced window display.

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Bentley updates app to accommodate newer models

October 31, 2014

British automaker Bentley Motors is generating interest in its vehicle-dedicated application that now includes the Continental GT V8 S and GT V8.

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Chanel shows off fall handbags via interactive mobile ad

October 30, 2014

French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.

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Neiman Marcus simplifies purchase process with mobile photo feature

October 29, 2014

Department store chain Neiman Marcus has updated its mobile application to provide a quick and easy shopping option for consumers through a new “Snap. Find. Shop.” feature.

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Baglioni Hotels highlights Milan’s charm using Instagram contest

October 29, 2014

Baglioni Hotels is looking to attract global travelers to Milan with an Instagram contest that draws on the city’s top places.

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Loro Piana aims for conversions with new mobile site

October 28, 2014

Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.

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Bloomingdale’s returns to selfie Instagram contest

October 27, 2014

Department store chain Bloomingdale’s is reintroducing its selfie contest by asking consumers to upload images with the hashtag #BloomiesSelfie.

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La Mer targets jetsetters with skin-protecting travel regimen

October 27, 2014

Estée Lauder Cos.’ Crème de la Mer is ensuring its consumers #ArriveHydrated with a travel regimen, product guide and a social conversation on Instagram and Twitter.

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