Mobile

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Fashion and luxury purchases are 33pc of all mobile transactions

December 12, 2014

Mobile purchases now account for 30 percent of ecommerce transactions and will likely increase as the rate of consumers choosing smartphones and tablets as their main medium of online shopping is increasing, according to a new report by Criteo.

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YSL Beauté creates bespoke tutorials using Google Glass

December 11, 2014

French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.

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Frédérique Constant hosts lengthy Instagram contest

December 10, 2014

Swiss watchmaker Frédérique Constant is hosting a continual Instagram video contest seeking its most passionate consumers.

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Selfridges pushes use of personalized shoppers with mobile gaming

December 10, 2014

British department store Selfridges is building awareness for its in-store helpers this holiday season through a gaming effort.

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Armani encourages gift buying through mobile ad

December 9, 2014

Italian label Giorgio Armani is advertising its gift collections on the mobile site of New York magazine’s The Cut with a banner ad that clicks-through to holiday suggestions.

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BMW seeks aspirational consumers with drive share application

December 8, 2014

BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.

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Marketers making mobile moments more personal as investment surges

December 8, 2014

Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.

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Montblanc authenticates consumer interactions with WeChat moon phase effort

December 5, 2014

Germany’s Montblanc is using Chinese consumers’ interest in astrology to promote its latest timepieces with moon phase complications through a social application.

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Fashion has something to teach us: Intel exec

December 4, 2014

MIAMI – Despite digital watches being around for multiple decades, traditional watches are still dominant, requiring a mix of the two for wearables to be successful, said an executive from Intel at The New York Times International Luxury Conference Dec. 3.

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Apple is a total marriage of design and tech: Diane von Furstenberg

December 3, 2014

MIAMI – To make fashionable wearables, design has to be part of the process from the beginning, rather than an afterthought, according to panelists at The New York Times International Luxury Conference Dec. 2.

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