Mobile

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35M individuals in UK engage with digital travel content each month

May 15, 2015

United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.

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Bergdorf Goodman puts The Cut readers in a summer state of mind

May 14, 2015

Department store Bergdorf Goodman is aiming to direct the summer fantasies of female consumers through a mobile advertisement on New York magazine’s blog The Cut.

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Nordstrom asks Vogue readers to take action with Nike ads

May 13, 2015

Department store chain Nordstrom is raising awareness for its workout-themed temporary shop with display advertisements on Vogue magazine’s mobile-optimized site.

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Mobile sophistication lags in hotel industry: L2

May 11, 2015

Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2′s latest report.

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Maserati focuses on traditional vehicle for new app

May 11, 2015

Italian automaker Maserati is taking fans on a Quattroporte journey with a new mobile application that focuses solely on the famed vehicle.

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Rolls-Royce appeals to modern consumers via livestream launch on Periscope

May 8, 2015

British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.

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Louis Vuitton added as Live Snapchat story to showcase cruise collection

May 7, 2015

French leather goods and apparel maker Louis Vuitton debuted its cruise 2016 collection at the iconic home of comedian Bob Hope over Snapchat.

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Net-A-Porter boosts mobile shopping capabilities with app launches

May 7, 2015

Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.

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Marketers getting more adept at mobile targeting, but challenges loom

May 7, 2015

While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular advertisement.

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IWC protects mechanical watch craftsmanship via wearable tie-in

May 6, 2015

Switzerland’s IWC Schaffhausen has released a teaser video to generate anticipation for its first mobile wearable accompaniment to its fine timepieces.

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