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Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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Audi sees 80pc higher completion rate with vertical mobile video ads

August 25, 2015

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.

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Yoox highlights covetable fashions through UGC campaign

August 21, 2015

Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.

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Burberry drives traffic to revamped SoHo store with The Cut placement

August 20, 2015

British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.

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Mulberry marries mobile, in-store for Chinese Valentine’s Day

August 19, 2015

British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign.

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Mobile display revenue skyrockets, overtakes search for first time: IAB

August 19, 2015

Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.

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Dolce & Gabbana shows beauty appreciation through UGC campaign

August 18, 2015

Italian fashion label Dolce & Gabbana is spotlighting the tastemakers who wear its beauty line through an Instagram campaign.

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Scannable print ads make resurgence as mobile users eschew QR codes

August 17, 2015

With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.

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Harrods boosts engagement surrounding Fendi pop-up with mobile game

August 14, 2015

British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.

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Mercedes taps Instagram’s potential for Concours d’Elegance timeline

August 13, 2015

German automaker Mercedes-Benz is building excitement for its appearance at the upcoming Pebble Beach Concours d’Elegance with an Instagram campaign that provides a different perspective.

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