United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.
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Department store Bergdorf Goodman is aiming to direct the summer fantasies of female consumers through a mobile advertisement on New York magazine’s blog The Cut.
Department store chain Nordstrom is raising awareness for its workout-themed temporary shop with display advertisements on Vogue magazine’s mobile-optimized site.
Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2′s latest report.
Italian automaker Maserati is taking fans on a Quattroporte journey with a new mobile application that focuses solely on the famed vehicle.
British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.
French leather goods and apparel maker Louis Vuitton debuted its cruise 2016 collection at the iconic home of comedian Bob Hope over Snapchat.
Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular advertisement.
Switzerland’s IWC Schaffhausen has released a teaser video to generate anticipation for its first mobile wearable accompaniment to its fine timepieces.