Mobile

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Oscar de la Renta pushes for future purchases with Spring app tie-in

September 10, 2014

U.S. fashion brand Oscar de la Renta is promoting mobile marketplace Spring by adding a shoppable element to its spring 2015 runway show.

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Montblanc embraces mobile with Samsung-exclusive stylus range

September 8, 2014

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

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Mulberry encourages mobile commerce with interactive quiz

September 8, 2014

British fashion label Mulberry is using an interactive quiz to generate social conversation around its new Cara Delevingne-designed collection.

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Bloomingdale’s updates Big Brown Bag application

September 5, 2014

Department store Bloomingdale’s just received a makeover on its Big Brown Bag application.

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Mandarin Oriental revisits celebrity endorsements in mobile ad

September 5, 2014

Mandarin Oriental is highlighting its “He’s a Fan, She’s a Fan” campaign through a mobile advertisement on the Wall Street Journal’s iPad application.

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Creating content is worth the investment: Mr Porter editor

September 4, 2014

NEW YORK – Mobile presents an opportunity for retailers to give consumers a personal, local experience when shopping, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

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Saks introduces user-generated content hub to propel purchases

September 3, 2014

Department store chain Saks Fifth Avenue is heightening its sense of community through a new content hub that streamlines social media interactions with consumers.

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Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience

September 2, 2014

British department store Harrods is getting shoe fanatics to engage with its recently expanded footwear sales floor with a heel-themed digital game.

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Guerlain generates product interest via social questionnaire

August 27, 2014

French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.

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Nordstrom uses separate platform to link Instagram to ecommerce

August 26, 2014

Department store chain Nordstrom is enabling ecommerce through Instagram with a clickable link in the profile section of its account.

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