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Mobile experiences must be fundamentally different

August 15, 2014

PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.

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Dolce & Gabbana reaches consumers through ad on Vogue Web site

August 15, 2014

Italian fashion label Dolce & Gabbana is advertising its Light Blue scent on Vogue’s Web site, in both the mobile and the desktop versions.

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Frick Collection provides extended, immersive visitor experience via app

August 14, 2014

The Frick Collection is facilitating the guest experience by releasing a new application equipped with useful resources.

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Luxury Collection Algarve launches app to improve guest experience

August 12, 2014

Starwood Hotels and Resorts’ Luxury Collection is launching a mobile app for its Algarve location that will provide consumers with insight into the hotel.

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Tamara Mellon rounds out ecommerce with mobile site launch

August 11, 2014

U.S. fashion label Tamara Mellon is driving consumers to its new mobile site with an email blast and exclusive offers.

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Why retailers should pay closer attention to mobile-only shoppers

August 11, 2014

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

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Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.

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Diane von Furstenberg boosts mobile ad engagement with video content

August 8, 2014

U.S. fashion brand Diane von Furstenberg is communicating before commerce with a video-enhanced advertisement on the tablet-optimized Web site of New York magazine’s The Cut.

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Hermès turns formal dressing into fun with tie-centric app

August 7, 2014

French apparel and accessories house Hermès is giving consumers an interactive way to browse its tie selection with a new mobile application that aims to provide a respite from work or commutes.

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Simon expands iBeacon program to outfit more smart malls

August 7, 2014

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.

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