German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.
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Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.
British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.
British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign.
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
Italian fashion label Dolce & Gabbana is spotlighting the tastemakers who wear its beauty line through an Instagram campaign.
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
British department store Harrods is prompting consumer competition with a mobile game celebrating its Fendi pop-up display.
German automaker Mercedes-Benz is building excitement for its appearance at the upcoming Pebble Beach Concours d’Elegance with an Instagram campaign that provides a different perspective.