NEW YORK – An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.
- No categories
LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
In a reflection of augmented reality’s growing role in beauty, LVMH’s Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
Independent hotel network Small Luxury Hotels of the World is capitalizing on the sector’s mobile boom with a new application.
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.
British automaker Jaguar is appealing to potential first-time buyers with a promoted Instagram post.
Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance in-store shopping experiences with features such as product reviews, item recommendations and in-store layout maps.
Japanese personal care brand Shiseido is driving attention to its newly created Snapchat account through a blogger takeover.
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.