Mobile

  • No categories


Can Facebook challenge YouTube’s dominance on mobile video?

June 24, 2015

YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.

Share on FacebookShare on LinkedInShare on Twitter

Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

Share on FacebookShare on LinkedInShare on Twitter

98pc of mobile purchases are remote: Euromonitor

June 19, 2015

NEW YORK – For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at the Mobile Research Summit June 18.

Share on FacebookShare on LinkedInShare on Twitter

Barneys to introduce shoppable Instagram content

June 18, 2015

Department store chain Barneys New York is the latest luxury retailer to implement shoppable content on its Instagram account.

Share on FacebookShare on LinkedInShare on Twitter

Mobile engagement is about more than pushing products: report

June 18, 2015

Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.

Share on FacebookShare on LinkedInShare on Twitter

Why travel marketers must leverage city-specific targeting to increase ROI

June 17, 2015

As location-based targeting becomes more attractive to brands, the travel sector is perhaps best-suited to leveraging specific geofencing tactics to snatch up consumers in nearby vicinities looking for last-minute activities or accommodations.

Share on FacebookShare on LinkedInShare on Twitter

Fashion labels grant unfiltered runway show access through Periscope

June 16, 2015

Live-streaming app Periscope is furthering brands’ capabilities to immerse consumers in their runway shows, placing them in the front row regardless of where they are.

Share on FacebookShare on LinkedInShare on Twitter

With social media buy buttons taking off, retailers should dive in now

June 16, 2015

Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit.

Share on FacebookShare on LinkedInShare on Twitter

Dior relies on mobile to include global consumers at Esprit Dior exhibits

June 15, 2015

French couture house Christian Dior is extending its Esprit Dior exhibit with a stop in South Korea.

Share on FacebookShare on LinkedInShare on Twitter

Citi exec: Wearables’ success depends on simpler, faster experiences

June 15, 2015

NEW YORK – A Citi executive at the Global Mobile Internet Conference New York 2015 revealed the best practices retailers should follow when entering the wearable space, including the importance of quick and painless features.

Share on FacebookShare on LinkedInShare on Twitter