NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.
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Swiss watchmaker Breitling is taking the smartwatch concept to new heights with its flight-ready B55 Connected timepiece.
Fashion brands embraced Snapchat this season to give their consumers secret insider content, providing more access to the inner workings of putting on a runway show.
While consumers and luxury watchmakers awaited the Apple Watch, other brands chose to focus on its app possibilities.
French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.
Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download.
Retailer Bergdorf Goodman is reaching out to male and female readers of Departures with gender-specific advertisements.
Diageo, the distributor of Scotch whisky-maker Johnnie Walker, has unveiled an interactive smart bottle concept that when scanned by a smartphone will provide marketing materials.
Luxury marketplace Farfetch is reaching out to the world travelers reading Departures online through an display advertisement to build awareness for its international network of boutiques.
Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes.