Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions.
Department stores Barneys and Bergdorf Goodman are increasing engagement with their highly-trafficked holiday window displays with Instagram components that will likely hike global awareness.
Richemont-owned Piaget is sharing the secrets of watchmaking with enthusiasts through a new mobile application that explores the ultra-thin complications developed by the brand for its Minute Repeater wristwatch.
German fashion label Porsche Design is furthering its collaboration with BlackBerry for the P’9982 smartphone and a crocodile model limited to 500 units that will be sold at British retailer Harrods.
The Ritz-Carlton is animating its print advertisements with augmented reality in the female Pan Arab magazine Sayidaty, which marks the first campaign of its kind for the brand in the Middle East.
Lexus International is setting a new standard for fan interaction on Twitter Nov. 21 by tweeting two Vine videos per hour from 9 a.m. to 7 p.m. in response to tweets concerning the Tokyo Motor Show.
Jeweler Tiffany & Co. is using an interactive Facebook application accessible on both mobile and desktop to pique the interest of consumers preparing to shop for the winter holidays.
U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
High-end smartphone manufacturer Vertu is increasing its product offerings to rejuvenate interest in the Signature series that unifies the brand’s lifestyle services.