NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.
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Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.
French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.
Luxury personal technologies manufacturer Tonino Lamborghini Mobile is releasing a new smartphone that claims to produce a luxurious selfie.
Department store chain Nordstrom is letting consumers interact with its print catalog through a new scanning feature for its iOS application.
Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.
Starwood Hotels & Resorts’ Luxury Collection is highlighting the various properties consumers can stay at with an advertisement on Departures’ Web site.
Germany’s Montblanc is embracing wearable technology with the introduction of the e-Strap, a device that can be added to any traditional timepiece.
Precision cut-crystal maker Swarovski is the latest brand to enter wearable tech with an activity and sleep tracker.
Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.