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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Platform Pulse: Beacons could soon be everywhere

July 21, 2015

Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.

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Peninsula draws attention to new mobile experience with exclusive offerings

July 20, 2015

The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.

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App engagement surpasses desktop in US: comScore

July 20, 2015

The United States, Canada and Britain are now mobile first – and increasingly mobile only – in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.

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Gucci introduces new campaign in The Cut mobile advertisement

July 17, 2015

Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.

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How Google’s buy button, voice search could make retail sales skyrocket

July 17, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Are Snapchat, Facebook putting too big a focus on brands?

July 16, 2015

Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.

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Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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Mercedes makes moves toward autonomous driving with intelligent car

July 10, 2015

German automaker Mercedes-Benz is taking another step toward autonomous driving with the launch of connected features for its latest E-Class model.

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Sephora boosts relevancy of Beauty Board recommendations with personalized search

July 10, 2015

LVMH-owned Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.

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