Mobile

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Social makes the world feel smaller: Twitter exec

January 14, 2015

NEW YORK – Social media platform Twitter allows brands to establish a voice and start personal conversations with their consumers in a relaxed and social manner.

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Beacons will conquer travel marketing in 2015 despite privacy concerns

January 14, 2015

Beacons are poised to take flight in airports in 2015, streamlining travel experiences while opening up opportunities for marketers to deliver personalized offers and gain valuable consumer insight.

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Moncler creates fake snow app for online fun

January 13, 2015

French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.

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Tonino Lamborghini creates lavish selfies with new phone

January 13, 2015

Luxury personal technologies manufacturer Tonino Lamborghini Mobile is releasing a new smartphone that claims to produce a luxurious selfie.

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Nordstrom enables multichannel catalog viewing with updated app

January 12, 2015

Department store chain Nordstrom is letting consumers interact with its print catalog through a new scanning feature for its iOS application.

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Mobile video plays reach 25pc for ecommerce brands: report

January 9, 2015

Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.

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Luxury Collection turns to Departures to prompt digital booking

January 8, 2015

Starwood Hotels & Resorts’ Luxury Collection is highlighting the various properties consumers can stay at with an advertisement on Departures’ Web site.

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Montblanc smartens traditional timepiece with wearable add-on

January 6, 2015

Germany’s Montblanc is embracing wearable technology with the introduction of the e-Strap, a device that can be added to any traditional timepiece.

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Swarovski brings crystal style to wearable tech

January 5, 2015

Precision cut-crystal maker Swarovski is the latest brand to enter wearable tech with an activity and sleep tracker.

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Luisa Via Roma targets global ecommerce consumers through Vogue

January 5, 2015

Italian retailer Luisa Via Roma is reaching out to fashion-savvy readers of Vogue with an advertising placement on the publication’s mobile site.

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