Swiss watchmaker Raymond Weil is releasing a new contest on Instagram in honor of its three new music-inspired timepieces.
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German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.
Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.
The Ritz-Carlton is allowing guests to further personalize the memories of their stay at one of its hotels with a mobile application update.
During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.
NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.
Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?
Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.