U.S. retailer Saks Fifth Avenue is focusing on the products offered by its beauty department with Vine videos that recreate an in-store tutorial in six-seconds.
German automaker Porsche is equipping dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle’s capabilities.
French fashion house Chloé aimed to spark interest in its fragrance offerings with a banner advertised on the mobile-optimized version of New York magazine’s fashion blog The Cut.
U.S. apparel and accessories label Marc Jacobs is targeting consumers who missed the live steam of its fall/winter 2014 runway show Feb. 13 with a mobile advertisement on The New York Times’ Web site.
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
French jewelry maison Cartier is targeting affluent consumers planning to pop the question with an advertisement for its Trinity Ruban engagement rings on The New York Times’ mobile-optimized Web site.
French fashion house Givenchy released a new iOS mobile application dedicated entirely to its menswear line to push mobile commerce to its fashion-forward male consumers.
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
Online retailer Moda Operandi has launched an iOS mobile application just in time for Mercedes-Benz Fashion Week in New York to give designers a platform to showcase their collections in a mobile commerce environment right after their runway shows.
London department store Harrods is working to establish itself as a one-stop destination for consumers by increasing foot traffic to its 28 in-store eateries.