Mobile

YouTube’s mobile advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.

French leather goods and scarves maker Hermès is targeting the affluent readers of New York magazine’s The Cut through ads for its “Sporting Life” campaign on the publication’s mobile-optimized site.

German automaker Mercedes-Benz is propelling environmental efforts through a new mobile application that shows off the energy-saving technology used in its vehicles.

VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.

Net-A-Porter’s men’s destination Mr Porter is staying top of mind during the weeks leading up to Father’s Day June 16 with a themed Instagram contest to immerse smartphone users in the brand lifestyle.

Luxury retailers can benefit from using geo-targeting mobile technologies to keep affluent consumers coming into their stores and not their competitors’ locations.

Swiss jeweler Chopard is celebrating the anniversary of its Happy Sport watch through a mobile application that lets consumers personalize their own timepiece and explore other custom creations.

BMW of North America is aiming for a younger demographic through a pop-up advertisement on Internet music provider Spotify’s mobile application.

German automaker Mercedes-Benz is boosting its new 2014 E-Class vehicles through two banner advertisements on the CBS News mobile applications.

Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.