Mobile

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Aston Martin magazine connects consumers to lifestyle side of brand

July 15, 2014

British automaker Aston Martin’s magazine mobile application has been updated to increase performance and offer a new user interface to consumers.

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Estée Lauder prompts consumer research with Vogue ad

July 14, 2014

Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.

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Boucheron journeys the world with high-jewelry Instagram effort

July 11, 2014

French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.

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Jenn-Air pushes experiences over product via Departures mobile effort

July 11, 2014

High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.

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Net-A-Porter advertises new activewear on The Cut

July 10, 2014

British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.

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The Peninsula promotes new Web site with New York Times mobile effort

July 9, 2014

The Peninsula Hotels is aiming to increase awareness for its properties’ amenities and services with a banner advertisement on The New York Times mobile Web site.

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Patek Philippe uses minimalism in mobile ad to showcase history

July 8, 2014

Switzerland’s Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.

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Top 10 luxury brand mobile marketers of Q2

July 7, 2014

In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun.

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Domaine Chandon creates mobile ad to showcase limited-edition bottle

July 3, 2014

LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.

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Twitter drives brand app downloads via targeted promotions

July 2, 2014

Twitter is providing brands with sharper tools to drive mobile application downloads.

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