Mobile

  • No categories


Why Instagram is Mercedes-Benz’s go-to platform for car launches

October 6, 2014

NEW YORK – A Mercedes-Benz executive at the Mobile Marketing Association’s SM2 Innovation Summit said that the brand’s wholehearted commitment to advertising on Instagram has developed into a broader community driven by emotional imagery.

Share on FacebookShare on LinkedInShare on Twitter

Apple Watch’s entrance into luxury may spur future collaborations

October 2, 2014

Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?

Share on FacebookShare on LinkedInShare on Twitter

Montblanc taps philanthropic readers of Departures with mobile ad

October 1, 2014

Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.

Share on FacebookShare on LinkedInShare on Twitter

Giorgio Armani says sì to fragrance exploration

September 30, 2014

Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz meditates on GLA model to celebrate Instagram milestone

September 29, 2014

German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.

Share on FacebookShare on LinkedInShare on Twitter

Net-A-Porter spurs fall purchases via mobile trend report

September 26, 2014

British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.

Share on FacebookShare on LinkedInShare on Twitter

Burberry aims for handbag purchases with Style.com mobile ad

September 24, 2014

British apparel and accessories maker Burberry is appealing to the fashion hungry readers of Style.com’s mobile-optimized site with an advertisement promoting its autumn/winter 2014 handbags.

Share on FacebookShare on LinkedInShare on Twitter

Brizo turns to Elle Décor, Veranda to further fashion-focused campaign

September 23, 2014

Kitchen and bath fittings maker Brizo is reaching out to a stylish audience through an advertisement on Hearst shelter publication Veranda’s mobile-optimized site.

Share on FacebookShare on LinkedInShare on Twitter

Stylebop.com creates collage of fashion weeks on Instagram

September 22, 2014

Online fashion retailer Stylebop.com is engaging social media followers this fashion season with exclusive images from the various fashion weeks.

Share on FacebookShare on LinkedInShare on Twitter

Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

Share on FacebookShare on LinkedInShare on Twitter