Mobile

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As budgets tighten, mobile investment delivers positive ROI: AKQA exec

January 26, 2016

NEW YORK – An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.

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Tag Heuer plays into football fans’ dedication via Connected app

January 25, 2016

LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.

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Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 25, 2016

In a reflection of augmented reality’s growing role in beauty, LVMH’s Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

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SLH launches new app to reach mobile travelers

January 25, 2016

Independent hotel network Small Luxury Hotels of the World is capitalizing on the sector’s mobile boom with a new application.

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Google exec: Leverage omnichannel touch points to drive app awareness

January 22, 2016

NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.

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Tag Heuer puts a face to watch displays through ambassador project

January 20, 2016

Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.

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Jaguar boosts entry-level efforts with nostalgic Instagram placement

January 20, 2016

British automaker Jaguar is appealing to potential first-time buyers with a promoted Instagram post.

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Why mobile in-store winners zero in on more than sales

January 20, 2016

Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance in-store shopping experiences with features such as product reviews, item recommendations and in-store layout maps.

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Shiseido goes “From Head to Toe” in Snapchat takeover

January 14, 2016

Japanese personal care brand Shiseido is driving attention to its newly created Snapchat account through a blogger takeover.

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Big brands embrace convergence of IoT, wearables with commerce

January 14, 2016

One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.

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