PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19.
- No categories
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.
Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.
With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.
French fashion house Balenciaga is appealing to the fashionably informed readership of Style.com with an advertisement on the publication’s mobile Web site.
With iPhone 6 Plus users displaying much higher-than-average data consumption rates and order values, it is clear they provide an important new targeting opportunity for mobile marketers.
U.S. fashion label Oscar de la Renta is involving consumers in the preparations for its upcoming runway show through daily Instagram videos.
British apparel brand Burberry is showing the versatility of its handbags through a banner advertisement on travel publication Departures’ Web site.
U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site.
Swiss watchmaker IWC Schaffhausen is directing traffic to its mobile site with a hidden game that encourages consumers to compete against friends and family through social media.