Multichannel

  • No categories


Allowing others to tell your brand story adds authenticity

September 10, 2014

NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.

Share on FacebookShare on LinkedInShare on Twitter

Gucci sparks interest in Jackie Bags with Kate Moss campaign

September 9, 2014

Italian fashion label Gucci is enlisting model Kate Moss to generate interest in the brand’s new Jackie Bags, a collection that gained its name from Jacqueline Kennedy Onassis.

Share on FacebookShare on LinkedInShare on Twitter

Bulgari touts Roman heritage with sundial-inspired Lucea timepiece

September 9, 2014

Italian jeweler Bulgari is examining its connections to Ancient Rome through the new Lucea women’s watch.

Share on FacebookShare on LinkedInShare on Twitter

Tag Heuer reinvisions campaign to highlight ambassadors’ achievements

September 9, 2014

Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.

September 8, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.

September 8, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.

Share on FacebookShare on LinkedInShare on Twitter

Saks modernizes heritage with new branding initiatives

September 5, 2014

Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.

Share on FacebookShare on LinkedInShare on Twitter

Net-A-Porter enhances activewear line with a seven day workout program

September 5, 2014

British online retailer Net-A-Porter is offering a seven-day body reboot program for consumers to learn a new work-out and recipe each day while viewing clothing options on the Web site.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.

September 4, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.

Share on FacebookShare on LinkedInShare on Twitter

Dior relaunches J’adore campaign via multichannel experience

September 4, 2014

French atelier Christian Dior released its newest J’adore fragrance campaign with ambassador Charlize Theron through a dedicated Web site and several videos.

Share on FacebookShare on LinkedInShare on Twitter