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Luxury brands cater to Chinese tourists for Lunar New Year celebrations

February 18, 2015

Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.

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Fifty Shades of luxury product placement

February 18, 2015

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?

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Mercedes-Benz bends videos to thank fans

February 12, 2015

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

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Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary

February 11, 2015

LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.

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Waldorf Astoria tops off culinary initiative with social videos

February 11, 2015

Waldorf Astoria Hotels and Resorts is expanding its campaign to pursue top culinary candidates through a series of social videos that feature chefs who competed to have their dish in the hotelier’s restaurants.

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Dornbracht blends technology and design for intuitive water fixtures

February 10, 2015

German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.

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Jaguar uses marginal gain concept to improve vehicle

February 6, 2015

British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance

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Creed passes Instagram account to owner for his trip to Holt Renfrew

February 4, 2015

Fragrance house Creed Boutique is handing over its Instagram account to owner Erwin Creed as he takes consumers through Canadian department store Holt Renfrew.

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Ferrari builds anticipation for 488 GTB on social media

February 4, 2015

Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.

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BMW Super Bowl commercial pokes fun at changing technology

February 2, 2015

German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.

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