Private aviator XOJet is showing how it gives “power to the passenger” through its latest marketing campaign.
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French lingerie brand Eres is using Instagram to explore how a woman would incorporate its apparel throughout the course of her day.
Canadian department store chain Holt Renfrew is asking its consumers to dream big this holiday season with a collective wishlist and contest.
French department store chain Galeries Lafayette is taking consumers to another planet this holiday season with the launch of a cosmic-themed Christmas campaign.
As Style.com transforms from editorial to an ecommerce platform, the site has selected Yasmin Sewell as its fashion director.
British automaker Jaguar Land Rover is inviting consumers to “venture out of the ordinary” with the official unveiling of its Range Rover Evoque Convertible.
French atelier Chanel has unveiled its first ecommerce Web site for the fashion division in the United States to sell its sunglasses collection.
British automaker Rolls-Royce Motor Cars is repositioning itself for consumers with a new Web site.
Department store chain Neiman Marcus is increasing conversions made through its more than 150 annual lookbooks by introducing enhanced shoppable elements.
NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2′s “Sold: Why Consumers Buy What They Buy” clinic on Nov. 3.