Multichannel

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Is social media the Holy Grail of data?

November 7, 2014

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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Burberry celebrates power of gifting with enchanted holiday campaign

November 5, 2014

British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.

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Retailers just scratching the surface of social media use: report

November 5, 2014

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.

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Dior creates multichannel campaign for golden holiday collection

November 5, 2014

French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.

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Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

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Saks taps runway show tactic for livestreamed window unveiling

November 4, 2014

Department store chain Saks Fifth Avenue’s New York flagship will pay homage to the roaring ‘20s with Art Deco-themed window displays for the 2014 holiday season.

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Moncler appeals to adventurers with special-edition Leica

October 31, 2014

French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.

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Peninsula Hotels goes beyond the norm for breast cancer awareness

October 28, 2014

The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.

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Burberry curates runway beauty look to spur new product interest

October 27, 2014

British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.

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