Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.
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Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?
German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.
LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.
Waldorf Astoria Hotels and Resorts is expanding its campaign to pursue top culinary candidates through a series of social videos that feature chefs who competed to have their dish in the hotelier’s restaurants.
German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.
British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance
Fragrance house Creed Boutique is handing over its Instagram account to owner Erwin Creed as he takes consumers through Canadian department store Holt Renfrew.
Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.
German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.