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Saks touts transformative power of beauty for resolution-keen consumers

January 27, 2016

Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of ­its beauty offerings to help achieve a new look in a new year.

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Four Seasons asks consumers to look back, predict future

January 27, 2016

Four Seasons Resort Maui at Wailea, HI is celebrating its 25th anniversary by planning an event for 2041, another 25 years down the road.

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Lane Crawford bridges modernity and tradition to fete Chinese New Year

January 25, 2016

Department store chain Lane Crawford is taking a decidedly contemporary approach to mark the Chinese New Year, inviting its customers to adopt “New Traditions.”

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Luxury watchmakers leverage film to transport consumers to SIHH

January 25, 2016

Salon International de la Haute Horlogerie in Geneva provides a platform for watchmakers to showcase their latest innovations and designs, but a number of participating exhibitors looked at this year’s show as an opportunity to reinforce heritage.

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Worth New York sees stylistic shift in private shopping model

January 22, 2016

Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.

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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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Balancing aspiration and accessibility will be key for brands

January 22, 2016

NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry?

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Consumer journey funnel leads from inspiration to digital integration

January 22, 2016

NEW YORK – For those in the print media space, the rise of digital platforms has become a driver in total growth, according to the editor in chief of Travel + Leisure at Luxury FirstLook: Strategy 2016.

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Events crucial at defining brand community: Neuehouse founding partner

January 21, 2016

NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.

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Dream-based storytelling captures attention of larger demographic

January 21, 2016

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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