Multichannel

London-based department store Harrods is tapping into locals’ affinity for Queen Elizabeth II to market a product line and a series of in-store events to mark the Diamond Jubilee, the British monarch’s 60th year on the throne.

Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.

German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.

The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.

Crystal Cruises is looking to rebrand itself through a new multichannel campaign called Begin a New Story that focuses on consumer storytelling.

Waldorf Astoria Park City is aiming to drive traffic during the off-season with a Majordomo package that promises top-notch service and exclusive outdoor experiences through a loyalist newsletter to past guests, its Web site and word of mouth.

Italian fashion house Gucci is marketing its vehicle design collaboration with Fiat using five short films that were live-streamed on a microsite during an event.

Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.

Harrods, Four Seasons Hotels and Estée Lauder are using wedding-themed email and online campaigns to market products and services and experts agree that wedding-related marketing efforts can help a luxury brand reach a large audience made of affluent and aspirational consumers.

Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.