Multichannel

  • No categories


Rolls-Royce celebrates BFI National Archive acceptance with new film

April 2, 2015

British automaker Rolls-Royce is releasing its new Wraith film in the wake of the acceptance of 2013’s edition into the British Film Institute’s National Archive.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands fool around on April Fools’ Day

April 1, 2015

Today, for April Fools’ Day, luxury brands joined in on the fun of comical pranks and sarcasm associated with the first day of April.

Share on FacebookShare on LinkedInShare on Twitter

Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

Share on FacebookShare on LinkedInShare on Twitter

Miu Miu invites consumers to explore Tokyo store virtually

March 31, 2015

Prada-owned Miu Miu is bringing consumers into the celebration surrounding its new Tokyo store with a dedicated microsite.

Share on FacebookShare on LinkedInShare on Twitter

Lexus hosts rap battle to generate interest in latest model

March 31, 2015

Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.

Share on FacebookShare on LinkedInShare on Twitter

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

Share on FacebookShare on LinkedInShare on Twitter

Uncompromising values necessary to attract big fans: Caudalie exec

March 30, 2015

NEW YORK – French skincare maker Caudalie went from the vision of two cofounders to the number one anti-aging cosmetic brand in France in just 20 years due to an uncompromising attitude toward product development, according to an executive from the brand at the Columbia Business School Retail & Luxury Goods Conference March 27.

Share on FacebookShare on LinkedInShare on Twitter

Bergdorf cooks up recipe book awareness with Instagram tie-in

March 26, 2015

New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.

Share on FacebookShare on LinkedInShare on Twitter

Feadship creates Instagram page to share nautical photos

March 25, 2015

Feadship Royal Dutch Shipyards launched its first Instagram page to jump on board with the medium’s commonly posted tropical images.

Share on FacebookShare on LinkedInShare on Twitter

Pucci modernizes resort wear heritage through swimwear collaboration

March 25, 2015

Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.

Share on FacebookShare on LinkedInShare on Twitter