Multichannel

  • No categories


Retailers just scratching the surface of social media use: report

November 5, 2014

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.

Share on FacebookShare on LinkedInShare on Twitter

Dior creates multichannel campaign for golden holiday collection

November 5, 2014

French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.

Share on FacebookShare on LinkedInShare on Twitter

Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

Share on FacebookShare on LinkedInShare on Twitter

Saks taps runway show tactic for livestreamed window unveiling

November 4, 2014

Department store chain Saks Fifth Avenue’s New York flagship will pay homage to the roaring ‘20s with Art Deco-themed window displays for the 2014 holiday season.

Share on FacebookShare on LinkedInShare on Twitter

Moncler appeals to adventurers with special-edition Leica

October 31, 2014

French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.

Share on FacebookShare on LinkedInShare on Twitter

Peninsula Hotels goes beyond the norm for breast cancer awareness

October 28, 2014

The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.

Share on FacebookShare on LinkedInShare on Twitter

Burberry curates runway beauty look to spur new product interest

October 27, 2014

British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.

Share on FacebookShare on LinkedInShare on Twitter

Fairmont hosts online bucket list for guests to plan next trip

October 27, 2014

Fairmont Hotels and Resorts is encouraging North American travel through “The Great North American Bucket List” compiled from Fairmont concierges across the continent.

Share on FacebookShare on LinkedInShare on Twitter

Four Seasons gathers properties to focus on personal energy

October 24, 2014

Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.

Share on FacebookShare on LinkedInShare on Twitter

Jimmy Choo drives in-store traffic via made-to-measure pick-ups

October 23, 2014

British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

Share on FacebookShare on LinkedInShare on Twitter