NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.
A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.
French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.
France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.
Department store chain Saks Fifth Avenue’s New York flagship will pay homage to the roaring ‘20s with Art Deco-themed window displays for the 2014 holiday season.
French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.
The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.
British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.