Multichannel

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Out with traditional social, in with Instagram, Pinterest

October 16, 2014

NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.

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Omnichannel strategies propel millennial interest, spur conversions

October 16, 2014

NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Mobile is a tidal wave sweeping across our businesses: HBC exec

October 15, 2014

NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.

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90pc of Audi consumers begin research process online

October 15, 2014

NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.

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Transferring digital platforms into bricks-and-mortar experiences

October 15, 2014

NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.

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Professionalized sales associates may reduce conflict in-store, online

October 14, 2014

NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.

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Moynat’s Pharrell collection pulls into Paris

October 13, 2014

French leather goods maker Moynat is turning to social media to celebrate the launch of its collaborative collection with musician Pharrell Williams at Parisian boutique Colette.

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Top 10 luxury branding efforts of Q3

October 9, 2014

Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.

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Top 10 luxury brand social marketers of Q3

October 8, 2014

Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.

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Hublot honors horology of the past through dive expedition

October 8, 2014

Swiss watchmaker Hublot is diving into its next adventure off the coast of Greece with the “Return to Antikythera” expedition.

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