Multichannel

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Selfridges tackles gender stereotypes with conceptual campaign

March 13, 2015

British department store chain Selfridges is breaking down the societal and sartorial barriers between the sexes with a multichannel campaign centered on genderless fashion.

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Fabergé touts modernity with interactive Harrods window display

March 11, 2015

British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display.

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Town Residential updates image with Web site, advertisements

March 10, 2015

New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service.

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Dominator looks into future with virtual reality yacht

March 6, 2015

Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience.

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Bloomingdale’s highlights designer exclusives with branded “dance craze”

March 5, 2015

Department store chain Bloomingdale’s is getting consumers moving with a specially choreographed dance to celebrate the launch of exclusive collections.

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Barneys ramps up digital efforts with new Web site

March 5, 2015

Department store chain Barneys New York is investing in its consumers’ online experience with the redesign of three of its Web sites with a mobile-first strategy.

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Loro Piana hand-stitches garment video

March 4, 2015

Italian cashmere brand Loro Piana is honoring its hand-stitched coats with a social video connecting the dots of more than 3,000 stitches that compiled two garments.

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Saks hones editorial voice with spring magalog

March 4, 2015

Department store chain Saks Fifth Avenue is further differentiating its point of view with the release of its largest spring catalog to-date that combines editorial content with its latest offerings.

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How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

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