Private aviation company XOJet is reframing its brand image with a client-first campaign led by a Web site redesign and five brand rules of command.
- No categories
Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.
Audi of America is unleashing the next wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hits the United States April 3.
Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
Family-owned Italian fashion label Missoni expanded its audience by holding a runway show during Gindi Fashion Week in Tel Aviv, Israel.
Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
British stationery and leather goods maker Smythson has partnered with artist Quentin Jones on a collection of handbags, diaries and key chains bearing Ms. Jones’ cartoon drawings.
French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
Department store chain Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its longstanding relationship.
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.