Multichannel

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Professionalized sales associates may reduce conflict in-store, online

October 14, 2014

NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.

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Moynat’s Pharrell collection pulls into Paris

October 13, 2014

French leather goods maker Moynat is turning to social media to celebrate the launch of its collaborative collection with musician Pharrell Williams at Parisian boutique Colette.

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Top 10 luxury branding efforts of Q3

October 9, 2014

Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.

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Top 10 luxury brand social marketers of Q3

October 8, 2014

Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.

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Hublot honors horology of the past through dive expedition

October 8, 2014

Swiss watchmaker Hublot is diving into its next adventure off the coast of Greece with the “Return to Antikythera” expedition.

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Jaguar revives British Villains theme in Google Glass-equipped campaign

October 7, 2014

British automaker Jaguar is building on the popularity of its “British Villains” campaign with a sequel titled “British Intelligence.”

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Bentley gains spotlight in Harper’s Bazaar art hub

October 3, 2014

Automaker Bentley Motors is renewing its partnership with British magazine Harper’s Bazaar with content in the latest installment of Bazaar Art.

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Top 10 multichannel efforts of Q3

October 3, 2014

Luxury brands took to the road, the ocean and space in the third quarter of 2014.

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Karl Lagerfeld draws inspiration from Choupette for beauty capsule

October 2, 2014

Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.

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Chloé thinks pink for exclusive Lane Crawford capsule

October 1, 2014

Chinese department store chain Lane Crawford is teaming up with French fashion house Chloé for an exclusive collection.

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