NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.
- No categories
NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.
NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.
French leather goods maker Moynat is turning to social media to celebrate the launch of its collaborative collection with musician Pharrell Williams at Parisian boutique Colette.
Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
Swiss watchmaker Hublot is diving into its next adventure off the coast of Greece with the “Return to Antikythera” expedition.
British automaker Jaguar is building on the popularity of its “British Villains” campaign with a sequel titled “British Intelligence.”
Automaker Bentley Motors is renewing its partnership with British magazine Harper’s Bazaar with content in the latest installment of Bazaar Art.
Luxury brands took to the road, the ocean and space in the third quarter of 2014.