Out of home

Apparel and accessories designer Alexander Wang chose a unique platform to release his latest campaign video – on the walls of New York buildings.

The Ritz-Carlton hotel chain has issued a new luxury rewards credit card through banking giant J.P. Morgan Chase and Co. to help build loyalty among frequent guests and expose the brand to new consumers.

Swiss watchmaker Audemars Piguet launched a highly-targeted, out-of-home campaign to capture the eyes of the truly wealthy when they are landing or taking off in one of the most sought-after heliports nationwide.

Mercedes-Benz promoted its new 2012 CLS63 AMG model throughout the streets of New York last week by offering pedestrian style-setters a chauffeuring service to their destinations.

Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.