Luxury brands such as Diane von Furstenberg, Bloomingdale’s, Saks Fifth Avenue, Chanel and Tiffany & Co. have covered New York in outdoor advertisements this season.
Out of home
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.
Starwood Hotel and Resorts is offering an incentive for its preferred guests to rack up membership points by staying at a property in August for access to the U.S. Open Tennis tournament.
NEW YORK — German automaker BMW has partnered with New York’s Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.
Apparel and accessories designer Alexander Wang chose a unique platform to release his latest campaign video – on the walls of New York buildings.
The Ritz-Carlton hotel chain has issued a new luxury rewards credit card through banking giant J.P. Morgan Chase and Co. to help build loyalty among frequent guests and expose the brand to new consumers.
Swiss watchmaker Audemars Piguet launched a highly-targeted, out-of-home campaign to capture the eyes of the truly wealthy when they are landing or taking off in one of the most sought-after heliports nationwide.
Mercedes-Benz promoted its new 2012 CLS63 AMG model throughout the streets of New York last week by offering pedestrian style-setters a chauffeuring service to their destinations.
Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.