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Jaguar takes over New York subway trains with Good to be Bad promotion

February 18, 2014

Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.

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Breguet stages exhibit in Geneva airport leading up to Cité du Temps

January 13, 2014

Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.

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Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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Scented candles color brand identity, foster in-store connections

December 2, 2013

With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.

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Lanvin outfits British soccer team to reach sports fans

November 25, 2013

French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.

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Lalique CEO: Leveraging heritage can rejuvenate brand for younger consumers

September 19, 2013

NEW YORK – Lalique’s CEO at the Luxury Retail Summit: Holiday Focus 2013 yesterday shared the brand’s strategy to attract new, younger consumers while maintaining its relationship with passionate brand enthusiasts.

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Christopher Ward names mountain after brand-sponsored climb in Tajikistan

August 20, 2013

British watchmaker Christopher Ward is generating interest in its timepieces by going above and beyond its competition by sponsoring a mountain climbing expedition on an unclimbed peak in Tajikistan.

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Net-A-Porter boasts same-day Hamptons delivery via aerial advertising

August 13, 2013

Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.

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LVMH eyes affluent travelers with out-of-home airport advertising

July 24, 2013

LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.

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Strategically placed out-of-home ads help brands stay top of mind

July 19, 2013

Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.

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