Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.
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SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.
Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.
With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.
French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.
NEW YORK – Lalique’s CEO at the Luxury Retail Summit: Holiday Focus 2013 yesterday shared the brand’s strategy to attract new, younger consumers while maintaining its relationship with passionate brand enthusiasts.
British watchmaker Christopher Ward is generating interest in its timepieces by going above and beyond its competition by sponsoring a mountain climbing expedition on an unclimbed peak in Tajikistan.
Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.