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Fortnum & Mason takes food outdoors with first festival appearance

July 25, 2014

British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.

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Krug to stage pop-up dining event to expand pairing knowledge

July 23, 2014

French Champagne house Krug is demonstrating how well its wine pairs with seafood with a dining experience in London.

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Audi lights up New York’s East River for World Cup

June 20, 2014

Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.

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Emilio Pucci celebrates Florence ties with scarf-wrapped building

June 18, 2014

Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.

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Jolting jaded consumers with out-of-home displays, events

March 31, 2014

SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.

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Jaguar takes over New York subway trains with Good to be Bad promotion

February 18, 2014

Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.

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Breguet stages exhibit in Geneva airport leading up to Cité du Temps

January 13, 2014

Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.

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Waterford targets young consumers with New Year’s Eve saga

December 31, 2013

Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.

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Scented candles color brand identity, foster in-store connections

December 2, 2013

With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.

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Lanvin outfits British soccer team to reach sports fans

November 25, 2013

French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.

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