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Strategically placed out-of-home ads help brands stay top of mind

July 19, 2013

Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.

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Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

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Mobile keeps out-of-home marketing relevant: Eye exec

January 18, 2013

NEW YORK – An Eye executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that out-of-home media is transforming into a mobile engagement opportunity and marketers should seek effective ways to connect these experiences.

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Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label’s target audience in global markets with attractive images and subtle calls to action.

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Audemars Piguet hooks super-affluents with heliport marketing

July 20, 2012

Swiss watchmaker Audemars Piguet is using the highly-trafficked 34th Street Heliport in New York to hook super-affluent consumers who use the private jet terminal with what it calls a custom “domination program.”

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Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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Out-of-home ads create urgency for emotional luxury purchases

June 4, 2012

Out-of-home advertisements can add to a luxury marketer’s multichannel campaign by connecting with consumers’ emotions with intense brand imagery during the majority of the time they spend on-the-go during waking hours.

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Burberry pushes menswear via New York out-of-home ads

May 2, 2012

British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.

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Burberry fetes largest Asia-Pacific store via 4D spectacle

April 26, 2012

Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.

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Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.

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