Television

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BMW reshapes familiar narrative for X5 commercial

February 20, 2014

German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.

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Maserati catapults entry-level pursuits with first commercial

February 4, 2014

Italian automaker Maserati reinforced its dedication to the North American market during the Super Bowl with its first television commercial.

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Jaguar, Audi take different routes to Super Bowl recognition

January 29, 2014

Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.

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DVF turns to reality TV show to pick brand ambassador

December 20, 2013

U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.

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Jaguar parodies Mercedes’ dancing chicken commercial

December 19, 2013

Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.

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Audi continues to leverage Super Bowl’s conversation-shaping potential with A3 spot

December 17, 2013

Audi of America will extend its Super Bowl tradition Feb. 2 with a television spot that breaks from its recent A5 clean diesel commercials to showcase its A3 model.

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Jaguar evokes feline connection via holiday commercial

December 13, 2013

Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.

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Marc Jacobs builds fragrance awareness with Sofia Coppola TV campaign

December 5, 2013

U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola.

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Maserati challenges entry-level luxury with Ghibli campaign

November 27, 2013

Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.

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Jaguar’s first Super Bowl commercial disrupts with British Villains

November 11, 2013

Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand’s strong year-to-date growth in the United States.

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