Television

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Jaguar parodies Mercedes’ dancing chicken commercial

December 19, 2013

Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.

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Audi continues to leverage Super Bowl’s conversation-shaping potential with A3 spot

December 17, 2013

Audi of America will extend its Super Bowl tradition Feb. 2 with a television spot that breaks from its recent A5 clean diesel commercials to showcase its A3 model.

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Jaguar evokes feline connection via holiday commercial

December 13, 2013

Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.

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Marc Jacobs builds fragrance awareness with Sofia Coppola TV campaign

December 5, 2013

U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola.

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Maserati challenges entry-level luxury with Ghibli campaign

November 27, 2013

Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.

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Jaguar’s first Super Bowl commercial disrupts with British Villains

November 11, 2013

Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand’s strong year-to-date growth in the United States.

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Dolce & Gabbana enlists director Martin Scorsese for TV ad effort

November 7, 2013

Italian fashion house Dolce & Gabbana is promoting its The One fragrance with a multi-layered print and film approach that exudes a glamorous lifestyle to target affluent consumers.

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Maserati chases fashion-forward consumers on The Face

November 5, 2013

Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.

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Waldorf Astoria New York drives foot traffic with US Open commercial

September 4, 2013

Hilton Hotels’ Waldorf Astoria New York is encouraging fans of the U.S. Open Tennis Championships to visit the property with a tour-like commercial that airs during matches.

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Givenchy propels new Web site, commercial with star power

July 23, 2013

French fashion label Givenchy is promoting its Very Irresistible fragrance’s 10-year anniversary and a new Web site by featuring actress and brand ambassador Amanda Seyfriend.

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