Jaguar North America is making its first appearance during the Super Bowl XLVIII with a commercial for its F-Type Coupe that may propel the brand’s strong year-to-date growth in the United States.
Italian fashion house Dolce & Gabbana is promoting its The One fragrance with a multi-layered print and film approach that exudes a glamorous lifestyle to target affluent consumers.
Italian automaker Maserati targeted affluent female consumers with an appearance on the American modeling competition television series The Face that placed the Quattroporte vehicle at the heart of the episode.
Hilton Hotels’ Waldorf Astoria New York is encouraging fans of the U.S. Open Tennis Championships to visit the property with a tour-like commercial that airs during matches.
French fashion label Givenchy is promoting its Very Irresistible fragrance’s 10-year anniversary and a new Web site by featuring actress and brand ambassador Amanda Seyfriend.
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
Audi of America is celebrating its history and brand innovation through new television commercials that debuted May 13.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
German automaker Mercedes-Benz is promoting the 2014 E-Class model and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.