American fashion label Diane von Furstenberg is gearing up for the premiere of its brand-centric television show with a multichannel campaign.
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French jeweler Cartier is the primary sponsor of CNN’s new “Ones to Watch” feature series, which profiles up-and-coming artists.
Toyota Corp.’s Lexus is targeting young professionals in a pair of television spots for its new IS and ES sport sedan models.
Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.
Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.
Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.
British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.
Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”
Hilton Worldwide is updating its television service across the United States with a broader deal with DirectTV that greatly enhances content options.
British jewelry maison Boodles is celebrating its more than 200-year heritage with a television documentary that follows the brand’s creative process for a high-jewelry emerald necklace.