Television

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a television commercial.

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

German automaker Audi has returned to a more traditional advertising channel through a partnership with the Academy of Television Arts and Sciences.

There are mixed emotions when it comes to whether or not television advertising is an effective means of marketing.

Hublot, the official timekeeper of the 2011 FIS Alpine World Ski Championship, hopes to build brand awareness through the televised event.

Connected televisions are a potential market for luxury brands looking to promote themselves in a new way to affluent, tech-savvy consumers.

Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker’s upcoming “Red-Blooded Luxury” campaign targeting affluent Americans.

Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.

Neiman Marcus sold all of the 100 special edition Camaros available in its 2010 Christmas Book catalog within hours after appearing on NBC’s Today Show.