German automaker Mercedes-Benz is promoting the 2014 E-Class model and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.
Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers’ Twitter interactions with the host of NBC network’s “Late Night with Jimmy Fallon.”
Audi of America gauged its fans input to decide which ending it would choose for its television commercial that airs during the Super Bowl XLVII Feb. 3 on CBS and features its new S6 vehicle.
Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
Jaguar Land Rover is pushing consumers to embrace the modern lifestyle associated with driving the next-generation Range Rover through the first television spot for the revamped model.
Land Rover North America is targeting the male demographic and college sports enthusiasts with a sponsorship of ESPN’s coverage of NCAA men’s basketball.
British apparel and accessories brand Alfred Dunhill will continue its theme of celebrating real men by airing a film called “For the Love” on the country’s Channel 4 terrestrial television network.
Land Rover North America is accelerating male interest for the 2013 Range Rover Evoque model via a short film titled “The Collector” that is showing off the brand’s history of luxury and capability.
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.