Opinion


Top 10 luxury brand social videos of the year

December 26, 2014

Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.

Share on FacebookShare on LinkedInShare on Twitter

Real estate trends lead brands to target consumer

December 26, 2014

Real estate in Los Angeles can leave individuals close to the ocean, mountains and desert, and the appeal of Southern California increases real estate costs, creating an enclave of affluent individuals.

Share on FacebookShare on LinkedInShare on Twitter

In-store cognitive apps will solve retail’s biggest challenge

December 26, 2014

Have you ever been shopping in a retail store and known more about a product than the sales assistant?

Share on FacebookShare on LinkedInShare on Twitter

2015: Year of the mobile customer journey

December 26, 2014

The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.

Share on FacebookShare on LinkedInShare on Twitter

Advertisers will expect more from mobile in 2015

December 26, 2014

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand holiday efforts of 2014

December 24, 2014

Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.

Share on FacebookShare on LinkedInShare on Twitter

Big-ticket presents need gift wrap too

December 24, 2014

Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.

Share on FacebookShare on LinkedInShare on Twitter

Making online and mobile more profitable for the holidays

December 24, 2014

Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on luxury marketing

December 23, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter

Mobile advertising goes interactive

December 23, 2014

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.

Share on FacebookShare on LinkedInShare on Twitter