Opinion


Top 5 brand moments from last week

July 27, 2015

Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.

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Inviting opinion pieces on luxury marketing, retail and media

July 27, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Luxury’s slowed growth forecast: How brands can come out on top

July 24, 2015

The Boston Consulting Group recently announced its prediction that luxury sales growth will slow to single digits over the next 10 years.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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How to market to the various kinds of luxury consumers

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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Goldfish-sized attention spans: The marketer’s new challenge

July 22, 2015

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

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3 steps to build long-term customer relationships with mobile

July 21, 2015

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

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Top 5 brand moments from last week

July 20, 2015

Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.

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Why Apple Watch apps should be one-dimensional

July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

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Why store visits are not conversions

July 17, 2015

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

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