Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Real estate in Los Angeles can leave individuals close to the ocean, mountains and desert, and the appeal of Southern California increases real estate costs, creating an enclave of affluent individuals.
Have you ever been shopping in a retail store and known more about a product than the sales assistant?
The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.
The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.
Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.