Opinion


One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

Share on FacebookShare on LinkedInShare on Twitter

Proper use of digital in selling personal luxury goods

May 4, 2016

As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.

Share on FacebookShare on LinkedInShare on Twitter

Circle of advertising life

May 3, 2016

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

May 2, 2016

Brands found ways to become a natural part of consumers’ daily lives.

Share on FacebookShare on LinkedInShare on Twitter

Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

Share on FacebookShare on LinkedInShare on Twitter

Closing the gap between commercial and private air travel

April 29, 2016

There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).

Share on FacebookShare on LinkedInShare on Twitter

When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

Share on FacebookShare on LinkedInShare on Twitter

Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

Share on FacebookShare on LinkedInShare on Twitter

How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

Share on FacebookShare on LinkedInShare on Twitter

What drives mobile loyalty these days?

April 27, 2016

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

Share on FacebookShare on LinkedInShare on Twitter