Opinion


Indagare enhances one-off travel via curated editorial content

April 16, 2014

High-end travel agency Indagare is unveiling a new Web site, now in its beta soft launch, to better serve its members looking to plan, customize and book trips to worldwide destinations.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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5 tips to boost search engine optimization in a competitive environment

April 10, 2014

While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.

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Mobile ad revenue share report requires native response

April 9, 2014

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

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Canadian anti-spam legislation and notification opt-in best practices

April 8, 2014

Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.

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Inviting opinion pieces on luxury marketing

April 7, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Mobile marketing’s evolution to mobility

April 3, 2014

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

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