Opinion


Office for mobile is key to Microsoft’s future. Anyone home?

May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.


Getting to mobile commerce: The build vs. buy decision

May 17, 2013

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

May 17, 2013

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Testing mobile apps: QA can make or break project’s success

May 16, 2013

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

6 principles of a smooth mobile commerce checkout experience

May 15, 2013

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

Common sense rules in LA Lakers text message lawsuit

May 14, 2013

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Data dips deeper into the pockets of wireless carriers

May 14, 2013

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

3 tips for mobile expense management

May 13, 2013

If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.

Can luxury staff redesign customers’ digital experiences?

May 10, 2013

Recent articles have profiled how selective luxury hotels are actively involving staff in redesigning the patron experience. The assumption is that employees know what customers request and can anticipate their needs, creating an improved customer experience.

8 P’s of luxury brand marketing

May 8, 2013

Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.