Opinion


Has Google Grid View killed the subject line?

April 24, 2014

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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4 factors to consider in mobile advertising

April 23, 2014

Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.

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Inviting opinion pieces on luxury marketing

April 22, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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3 rules by which to measure mobile creative

April 21, 2014

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

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Pay per call and mobile search are the future of mobile commerce

April 18, 2014

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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3 recent market shifts in in-game advertising

April 17, 2014

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

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Indagare enhances one-off travel via curated editorial content

April 16, 2014

High-end travel agency Indagare is unveiling a new Web site, now in its beta soft launch, to better serve its members looking to plan, customize and book trips to worldwide destinations.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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