Opinion


Inviting opinion pieces on luxury marketing, retail and media

July 31, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How mobile payments will help us become more mobile

July 31, 2015

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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Art expands hospitality at Ferragamo family’s Lungarno Collection hotels

July 29, 2015

The Ferragamo name is best known for the impeccably crafted footwear and leather goods of Salvatore Ferragamo, the Italian apparel and accessories house.

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8 terms that luxury brands must know to revolutionize their customer approach

July 29, 2015

With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

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China catches up with mobile ad tech

July 28, 2015

Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.

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Top 5 brand moments from last week

July 27, 2015

Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.

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Luxury’s slowed growth forecast: How brands can come out on top

July 24, 2015

The Boston Consulting Group recently announced its prediction that luxury sales growth will slow to single digits over the next 10 years.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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How to market to the various kinds of luxury consumers

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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