Opinion


Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

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Luxury Daily seeks industry experts to comment on stories, features and reports

April 23, 2015

Want to feature in Luxury Daily articles, features and special reports as an industry expert and third-party commentator? Here is how.

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Inviting opinion pieces on luxury marketing

April 23, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Luxury brands should not be afraid of CRM

April 23, 2015

One of the myths surrounding loyalty and luxury customers is that this audience does not value rewards because its wealth is inherited, and they are therefore indifferent to price and loyalty strategies.

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Digitalization of fashion has a two-sided effect from buyers’ perspective

April 22, 2015

In the past decade the face of retail has changed course significantly with the introduction of in-store digital touch points and the advances of ecommerce.

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How the post-install event is key to app marketing

April 22, 2015

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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5 lessons that luxury brands can learn from technology firms

April 21, 2015

Luxury brands are in the midst of a historic disruption, thanks to the collision of media and technology.

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3 use cases for A/B testing on mobile

April 21, 2015

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

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Top 5 brand moments from last week

April 20, 2015

Brands showed their tech-savviness, experimenting with immersive digital experiences.

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Do not fetishize technology without consideration to consumer behavior

April 20, 2015

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

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