A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.
Customers expect to be blown away by the opulence of a luxury brand’s retail store. No longer is it just a place to purchase products but can be a destination – a must-see stop for consumers to soak up the luxurious experience created by the product displays.
There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.
As the luxury industry as a whole is steadily growing in its embrace of ecommerce to reach a more global audience, startup Artemest is giving a home to Italian artisans online.
New York has been rated one of the top luxury real estate markets in the world, but understanding and marketing to the individuals who are purchasing high end real estate can be tricky.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Le Collectionist embraces the idea of unique travel experiences and twists it with a homey, personalized concept to craft temporary stay options for guests traveling around the world.
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues.