Opinion


What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

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Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

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Staying ahead of the consumer is key

March 3, 2015

Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.

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Inviting opinion pieces on luxury marketing

March 3, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Top 5 brand moments from last week

March 2, 2015

Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.

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Luxury Outlook 2015

March 2, 2015

Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Luxury Outlook 2015

February 27, 2015

Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.

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Book excerpt: The Management of Luxury

February 27, 2015

Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.

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