Opinion


Top 5 brand moments from last week

July 6, 2015

Creative talent shuffled around and content still reigned supreme.

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Inviting opinion pieces on luxury marketing, retail and media

July 6, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How beacon technology enhances the restaurant customer experience

July 6, 2015

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry, as we know it.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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Top 5 brand moments from last week

June 29, 2015

A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.

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How luxury brands must navigate point of sale

June 29, 2015

Customers expect to be blown away by the opulence of a luxury brand’s retail store. No longer is it just a place to purchase products but can be a destination – a must-see stop for consumers to soak up the luxurious experience created by the product displays.

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Missed opportunities of mobile messaging

June 26, 2015

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

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Artemest promotes Italian craftsmanship through online platform

June 25, 2015

As the luxury industry as a whole is steadily growing in its embrace of ecommerce to reach a more global audience, startup Artemest is giving a home to Italian artisans online.

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Real estate trends evolving, says Million Dollar Listing New York

June 24, 2015

New York has been rated one of the top luxury real estate markets in the world, but understanding and marketing to the individuals who are purchasing high end real estate can be tricky.

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