Opinion


Calling for nominations: Luxury Women to Watch 2016

August 28, 2015

If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.

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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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Children set to become luxury’s latest consumer

August 27, 2015

Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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Inviting opinion pieces on luxury marketing, retail and media

August 26, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

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Online anti-counterfeiting strategies preserve brand equity: NetNames

August 24, 2015

Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.

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Top 5 brand moments from last week

August 24, 2015

Elaborate campaigns ruled, with brands reaching into their bag of tricks to market their latest product.

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5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Why art is the next market ripe for disruption

August 21, 2015

The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”

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