With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.
As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
Brands found ways to become a natural part of consumers’ daily lives.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.
The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.