Opinion


When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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What the AmEx-Uber partnership signals about customer engagement

July 23, 2014

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

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Top 5 brands moments from last week

July 21, 2014

Luxury brands made investments for the long-haul.

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Top five brand moments from last week

July 14, 2014

Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.

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Innovating luxury and improving the shopping experience

July 8, 2014

The United States is an emerging market when it comes to luxury. The country has 23 percent of the world’s GDP and 44 percent of ultra-high-net-worth individuals and 30 percent of the world millionaires. Yet the U.S. represents only 20 percent of luxury good sales.

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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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Brands must rethink their approach to CRM via mobile

July 3, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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Story behind Champagne’s cost

July 3, 2014

Today’s bubbly is actually still rarer than most people understand and there are clear production reasons why it is still expensive.

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Top 5 brand moments from last week

June 30, 2014

Sometimes luxury means convenience and other times it means the extravagance of leisure.

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Top 5 brand moments from last week

June 23, 2014

Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.

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