Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness.
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
The luxury consumer is accustomed to high levels of service when shopping in a traditional bricks-and-mortar store, but it can be difficult to find that same quality of attention when buying online.
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.
Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?