Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.
While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.
The Ferragamo name is best known for the impeccably crafted footwear and leather goods of Salvatore Ferragamo, the Italian apparel and accessories house.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.
Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.
The Boston Consulting Group recently announced its prediction that luxury sales growth will slow to single digits over the next 10 years.
Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.