Opinion


Top 5 brand moments from last week

September 22, 2014

Anyone for a cup of Ralph?

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Calling for nominations: Luxury Women to Watch 2015

September 22, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

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Mobile video to accelerate mobile advertising value proposition

September 22, 2014

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

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Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities

September 22, 2014

Strategically identifying and filling gaps in the high-end market for heritage brands requires a new and unique discipline.

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Calling for nominations: Luxury Women to Watch 2015

September 19, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

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Inviting opinion pieces on luxury marketing

September 19, 2014

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Calling for nominations: Luxury Women to Watch 2015

September 18, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

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Calling for nominations: Luxury Women to Watch 2015

September 17, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

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Making a heritage brand more contemporary

September 17, 2014

When we see a heritage brand make that creative leap into the future, we know this transference has one significant act: having the courage to let others paint on the canvas of your brand.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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