Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
Luxury brands made investments for the long-haul.
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
The United States is an emerging market when it comes to luxury. The country has 23 percent of the world’s GDP and 44 percent of ultra-high-net-worth individuals and 30 percent of the world millionaires. Yet the U.S. represents only 20 percent of luxury good sales.
While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
Today’s bubbly is actually still rarer than most people understand and there are clear production reasons why it is still expensive.
Sometimes luxury means convenience and other times it means the extravagance of leisure.
Luxury brands are staging major outdoor exhibits, hitting the road and anticipating travel plans as consumers stretch their legs for the summer.