Opinion


5 things to avoid in mobile commerce this holiday season

October 24, 2014

As consumer confidence in mobile grows, so does mobile-originating traffic to retail Web sites. In fact, according to a June 2014 comScore report, fully 60 percent of digital media time spent online by consumers is originating from smartphones and tablets, a figure that has increased 50 percent over 2013.

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Are in-store tablets the right prescription for retail effectiveness?

October 21, 2014

In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.

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Top 5 brand moments from last week

October 20, 2014

Oscar de la Renta found the right creative mind to take over his eponymous brand.

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Why good product design is a marathon, not a sprint

October 20, 2014

Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.

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Why video is dominating mobile

October 16, 2014

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

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Regaining consumer attention for retailer apps through beacon marketing

October 15, 2014

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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Use it or lose it: How to tap end-of-year budget

October 14, 2014

If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.

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Urban Digs helps buyers, sellers navigate NYC real estate landscape

October 13, 2014

Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York’s real estate market with coherent, real-time and hyper-local information.

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Top 5 brand moments from last week

October 13, 2014

The store of the future is beginning to make headway.

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Optimizing mobile advertising on dimensions that really matter

October 13, 2014

With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.

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