Opinion


Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives

January 23, 2015

Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in “marketing” but in the offering of creative, disruptive and hyperqualitative realizations.

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5 trends in mobile business apps in 2015

January 23, 2015

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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Meet your new high-rise neighbor: the Honorable Mr. and Mrs. George Jetson

January 22, 2015

For the world’s rich, there is always sanctuary — a high-rise co-op in Manhattan, a yacht to take them from one luxury resort to another. When things get really hairy, they can send the kids to school in Switzerland, stay in walled compounds and drive bulletproof Maybachs.

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The next killer app: Stores

January 21, 2015

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

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Top 5 brand moments from last week

January 20, 2015

Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.

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Wearables and Internet of Things: That’s where the smart money is

January 16, 2015

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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Top 5 brand moments from last week

January 12, 2015

Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.

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Mobile versus being mobile: Match Web site experience to customer intent

January 12, 2015

The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.

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