Opinion


RoboVault ups security, personnel to improve appeal for the ultra-affluent

August 22, 2014

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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How does push compare to email?

August 22, 2014

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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How solving for identity can fix mobile measurement

August 21, 2014

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

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8 ways mobile can work harder for brands and retailers

August 20, 2014

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

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3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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Top 5 brand moments from last week

August 18, 2014

Why go to a nearby automotive dealer when you can just boot up your video game console?

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Why retailers’ print catalogs are making a comeback

August 18, 2014

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains.

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New rules of customer engagement

August 15, 2014

Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.

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4 ways to avoid the risks of responsive design

August 13, 2014

While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales.

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Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

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