Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Quoting comedian Rodney Dangerfield, HENRYs “get no respect” in luxury circles. They are the lower-income, mass-affluents. HENRYs (High Earners Not Rich Yet) have incomes from $100,000 to $249,999, and they number nearly 24 million households, as compared with 3.3 million in the ranks of the ultra-affluents.
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.
Across sectors, brands are continuously redefining what luxury retail, apparel and hospitality can mean.
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
This year will see the realization of new retail formats that harness emerging trends at their best, and luxury brands will need to decide how they will work with these new formats.
To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.
With live-streaming of fashion shows the norm, the buzz that a brand can create is little more than the 12 minutes of its duration, and then we are all onto the next event.
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.