Q&A

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A conversation with the Four Seasons’ Isadore Sharp

December 26, 2013

An exclusive interview with the founder/chairman of Four Seasons Hotels and Resorts on luxury, expansion, Disney and Apple.

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Pinxter app aims to give brands direct access to customers’ wants

July 16, 2013

Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.

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The Hollywood Reporter relaunch triggered 119pc luxury ad growth

June 6, 2013

Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.

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Gittler rebranding efforts tap high design over price point

June 5, 2013

Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.

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Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.

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Niche magazines give friendly brand intro to wealthy consumers: Equestrian Quarterly

April 19, 2013

Equestrian Quarterly magazine targets the top percentile of Americans who embrace equestrian style and have discretionary income.

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Transparency prompts online diamond sales: Royal Asscher exec

April 16, 2013

Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.

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Affluent consumers more open to brand intro at play than work: International Polo Club exec

April 15, 2013

The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.

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Flexjet exec: Luxury brands are defined by the customer experience

March 18, 2013

Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.

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Experiential, event marketing fortes for Portón brand building: COO

September 19, 2012

To draw awareness in the United States market, Portón Pisco is leaning on experiential and event marketing as primary awareness and brand-building channels.

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