The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.
Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.
To draw awareness in the United States market, Portón Pisco is leaning on experiential and event marketing as primary awareness and brand-building channels.
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.
Philip Stein is breaking its fall/winter collection this year around the technology embedded in each of its pieces that the watchmaker says improves the well-being and energy of its wearers.
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
While Rolls-Royce will continue to hold the hands of its loyal, ultra-affluent customer base, the British automaker has set its sights on women buyers and a younger demographic as markets with great potential for owning an automobile attached to the Spirit of Ecstasy.
In an attempt to broaden its customer reach, affordable luxury handbag designer Botkier will be launching an ultra-luxe capsule collection that will market primarily through its hefty social media following.
Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.