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The Hollywood Reporter relaunch triggered 119pc luxury ad growth

June 6, 2013

Guggenheim Digital Media’s The Hollywood Reporter reported a 119 percent year-over-year increase from 2011 to 2012 in luxury advertising after its transition from a trade magazine to a mainstream entertainment news source.

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Gittler rebranding efforts tap high design over price point

June 5, 2013

Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.

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Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.

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Niche magazines give friendly brand intro to wealthy consumers: Equestrian Quarterly

April 19, 2013

Equestrian Quarterly magazine targets the top percentile of Americans who embrace equestrian style and have discretionary income.

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Transparency prompts online diamond sales: Royal Asscher exec

April 16, 2013

Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.

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Affluent consumers more open to brand intro at play than work: International Polo Club exec

April 15, 2013

The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.

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Flexjet exec: Luxury brands are defined by the customer experience

March 18, 2013

Flexjet is shifting its business model to tailor each customer journey and has added a new position to the company’s roster to address the need for personalization.

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Experiential, event marketing fortes for Portón brand building: COO

September 19, 2012

To draw awareness in the United States market, Portón Pisco is leaning on experiential and event marketing as primary awareness and brand-building channels.

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Condé Nast: Innovative, creative brands make best Fashion’s Night Out events

September 6, 2012

Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.

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How luxury marketers can best adapt to mobile bar codes

August 6, 2012

Despite its relatively new status in mobile, QR codes are quickly becoming a mainstay in luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.

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