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Scentbird creates perfume playground for millennial women

April 6, 2015

Purchasing fragrances can be a daunting task for consumers due to the high number of options as the industry sector has become oversaturated with reinterpretations and new scents.

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Clique Chic builds personal relationships to tailor ecommerce experience

March 24, 2015

The luxury consumer is accustomed to high levels of service when shopping in a traditional bricks-and-mortar store, but it can be difficult to find that same quality of attention when buying online.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions

March 23, 2015

The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.

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How to best match celebrities and brands

March 20, 2015

Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.

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Staying ahead of the consumer is key

March 3, 2015

Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Cannondale spins bicycles into luxury

February 17, 2015

Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.

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Auberge Resorts enters real estate with permanent residences

January 30, 2015

Auberge Resorts will no longer only serve the short-term vacationer, but will now host permanent residents at its first ever real estate location in Fort Lauderdale.

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Positive Luxury’s Trust Button offers transparency to luxury goods market

January 28, 2015

Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.

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Ecommerce and Fair Trade increasingly becoming must-haves for brands

January 6, 2015

Starting and maintaining a company, especially one that launches with ecommerce early in its lifespan and upholds Fair Trade standards, can prove to be difficult, but can also bring positive results.

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