Luxury Daily’s live news from May 14 – Miu Miu names “Miu Miu personified” as fragrance ambassador; The Dalmore shares notes of DFS-exclusive whisky to drive interest; Guerlain asks for consumer selfies to continue blogger effort; Simon Property Group ups luxury offerings at Las Vegas outlet center.
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Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.
Luxury Daily’s live news from May 13 – Loewe makes leather pottery in artistic project; Ralph Lauren assists in scent selection with Fragrance Bar; Tag Heuer caters to jetsetters with temporary Saint-Tropez boutique; Luxury Collection compiles concierge knowledge in latest book.
Today in luxury marketing – Fashion houses hit the road; China still purrs for Ferragamo’s luxury goods; Audi unveils ultralight bicycle with a car’s price tag in Japan; Private jet travel takes off.
Luxury Daily’s live news from May 12 – Dior Addict to be represented by Jennifer Lawrence; Harrods challenges consumers with Legos; Christie’s sells Picasso painting for $179.4M; Rolls-Royce continues brand renaissance with Dawn model announcement.
Today in luxury marketing – Untapped Africa growth potential attracts luxury goods; This is how BMW became the top selling luxury car company in the US; Britain enters a new “golden” age of luxury home sale; Ian Schrager targets luxury hotels with New York opening.
Luxury Daily’s live news from May 11 – Hermès drives interest via monthly Petit h mystery boxes; Kenzo welcomes consumers to “Totem tribe” with 3 new scents; Vogue celebrates London’s Regent Street for Fashion’s Night Out; Van Cleef & Arpels teaches ins and outs of watchmaking at branded school.
Today in luxury marketing – Trial airs Marzotto family clash over Valentino; Luxury retailers Loewe and Saint Laurent on the hunt for Australian soil; Putting Africa on the fashion map; Iran Porsche crash sparks police crackdown on Tehran joy riders.
Luxury Daily’s live news from May 8 – Prada, Versace capture construction process in mirrored installation; Tod’s brings canine appeal to user-generated content hub; Land Rover supports lion conservation with charity partnership; Sotheby’s partners with Drake to communicate exhibit aurally.
Today in luxury marketing – A pricing conundrum; Fashion brands jockey to create their own oasis; High-end culture comes to shopping malls; UK luxury real estate seen surging on Tory win.