Luxury Daily’s live news from Oct. 13 – Tiffany gets consumers talking about new collection via Google+ hangout; Four Seasons and Saks St. Louis partner to ease travel woes; Brioni points to bespoke tailoring with fragrance; Blancpain involves consumers in environmental commitment with oceanic watch series.
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Today in luxury marketing – Court denies injunction in YSL-Saint Laurie case; Jimmy Choo narrows IPO price range downwards; Patek Philippe sees flat 2014 sales, minor Hong Kong impact; Aston Martin buyers want $300K car to keep skidding.
Luxury Daily’s live news from Oct. 10 – Apple Watch on cover of Vogue China sparks concern; Aston Martin reaches new social media heights; Ritz-Carlton offers reward members exclusive opportunity; Harrods presents behind-the-scenes video series with British designers.
Today in luxury marketing – Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
Luxury Daily’s live news from Oct. 9 – Moschino taps Coca-Cola for novelty items; Zegna highlights astronomical inspiration in Harrods windows; Bentley escalates awareness of Vertu partnership; Porsche builds brand community, showcases model history; Sotheby’s heightens lifestyle angle in marketing for luxury home; DVF shares life journey in memoir.
Today in luxury marketing – For luxury watch buyers, one just isn’t enough; The booming market for your Hermès hand-me-downs; Tesla and luxury carmakers’ surprising strategy to hook new buyers: Lower prices; Carmaker taps Karl Lagerfeld, Choupette.
Luxury Daily’s live news from Oct. 8 – Louis Vuitton solidifies status as watchmaker with factory opening; Prada secures raw material supply with historic tannery acquisition; The Macallan shares tasting notes, experience via minimalistic videos; Penhaligon’s builds community awareness through Movember campaign.
Today in luxury marketing – Nina Ricci confirms Guillaume Henry; Jimmy Choo IPO books covered within price range; Audi said to plan cost-growth reduction of $2.5B; Reinventing the department store.
Luxury Daily’s live news from Oct. 7 – LVMH commits to female empowerment with United Nations pledge; Galeries Lafayette unveils plans for second Paris flagship; The Ritz-Carlton encourages branded social media through mobile app; Berluti builds one-on-one relationship with consumer via bespoke.
Today in luxury marketing – Coty to buy Chanel’s Bourjois cosmetics brand in shares; Auction houses warm to Frieze; London luxury home developers outpacing capacity to build; China helps push Mercedes brand to record month.