Video


    BMW generates test drives through mobile video advertising

    January 6, 2010

    BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

    Christian Dior makes fashion statement with mobile marketing

    July 7, 2009

    Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.

    BMW mobile video campaign drives traffic

    June 5, 2008

    German luxury automaker BMW’s mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand’s WAP site for Britain.