BMW generates test drives through mobile video advertising
January 6, 2010BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
German luxury automaker BMW’s mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand’s WAP site for Britain.