BMW generates test drives through mobile video advertising
January 6, 2010BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.
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Christian Dior makes fashion statement with mobile marketing
July 7, 2009Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
BMW mobile video campaign drives traffic
June 5, 2008German luxury automaker BMW’s mobile advertising campaign for the new BMW 1 Series Coupe resulted in a 67 percent increase in traffic to the brand’s WAP site for Britain.
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