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Gucci reveals new advertising approach with first Alessandro Michele campaign

April 15, 2015

Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.

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Pringle of Scotland celebrates 200th anniversary by educating on history, heritage

April 15, 2015

British apparel and accessories label Pringle of Scotland is celebrating its 200th anniversary with an exhibition sharing its history at the National Museum of Scotland in Edinburgh.

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Chanel captures consumers’ attention with subtle pop-up video

April 15, 2015

French fashion house Chanel is engaging consumers with a pop-up video on the mobile-optimized site of Harper’s Bazaar.

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Stuart Weitzman narrows in on retail strategy through new hire

April 14, 2015

U.S. footwear maker Stuart Weitzman has hired a new president of global retail to oversee its retail presence in international markets.

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Emilio Pucci captures festival season vibe with tie-dye capsule

April 14, 2015

Italian fashion house Emilio Pucci is showing off a capsule “to dye for” with help from stylist and designer Erica Pelosini.

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Ralph Lauren looks to Brazil as global growth accelerant

April 14, 2015

U.S. fashion label Ralph Lauren has opened its first Brazilian flagship location in the city of Sāo Paulo.

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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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Versace shows its technological-savviness via live-stream app Periscope

April 14, 2015

Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.

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LVMH sees 16pc revenue growth in Q1

April 13, 2015

In the first quarter of 2015, Moët Hennessy Louis Vuitton’s global revenue increased 16 percent to about $8.77 billion.

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New York Fashion Week gets two new downtown homes

April 13, 2015

Another step in its evolution, New York Fashion Week is moving to two new Downtown Manhattan locations.

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