Apparel and accessories

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Chanel warms up with print before sharing campaign socially

July 29, 2014

French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.

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Luxury retailers outspent brands on paid search in 2013: report

July 28, 2014

A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Yoox partners with WeChat to socialize mobile commerce

July 28, 2014

Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

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Marc Jacobs films store associate commutes to further brand identity

July 28, 2014

U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

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Zegna appeals to “new leadership generation” with film series

July 25, 2014

Italian menswear label Ermenegildo Zegna is sharing its brand aesthetic with male consumers through an international film collaboration.

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Burberry extends monogramming to latest collection to boost awareness

July 25, 2014

British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.

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The RealReal incentivizes consignment with one-stop shipping via FedEx

July 25, 2014

Online luxury consignment marketplace The RealReal is reducing the hassle of shipping goods with a partnership with FedEx.

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Dior explores art heritage in summer-long content series

July 25, 2014

French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.

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Kenzo builds 3D virtual gallery to illuminate fall collection

July 25, 2014

French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.

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Armani aims for privé collection approachability via beauty effort

July 25, 2014

Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.

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