Apparel and accessories

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Dior films imaginary New York sitting room for fall/winter 2014

July 18, 2014

French couture label Christian Dior is further explaining the mood of its print advertising campaign for fall/winter 2014 with a social video.

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Smythson shows dedication to theater with Oscar Wilde diary, hotel package

July 18, 2014

British leather goods maker Smythson is teaming up with Hotel Café Royal in London for an Oscar Wilde-themed room package.

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Harrods crafts bespoke experiences for consumers with month-long series

July 18, 2014

British department store Harrods is bringing together a number of brands across categories for a bespoke event series.

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Top 10 apparel and accessories brand efforts of H1

July 18, 2014

Fashion labels focused on granting consumers access to their brands through both digital and physical installations in the first half of the year.

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IWC Schaffhausen teams with Hodinkee for social media contest

July 17, 2014

Swiss watchmaker IWC Schaffhausen is teaming with wristwatch publication Hodinkee for a contest that gives consumers a chance to win an all-expenses paid trip to Schaffhausen, Switzerland, for an exclusive look at the IWC manufacture.

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LVMH and eBay settle lengthy legal battle over counterfeit goods

July 17, 2014

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton and online auctioneer eBay have settled a long-standing court battle over the selling of knock-off goods.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Belstaff reveals rebellious nature in female film series

July 17, 2014

British apparel and accessories label Belstaff is highlighting its own adventurous side with a series of four films produced in partnership with BlackBook magazine.

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Donna Karan launches microsite to highlight history of fragrance collection

July 17, 2014

U.S. label Donna Karan has created a microsite to highlight Cashmere Mist, a fragrance collection within the brand.

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Smythson celebrates history of travel to educate consumers

July 17, 2014

British leather goods maker Smythson is sending all of the brand’s newsletter subscribers an email featuring its blog post on the history of travel.

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