Fortnum & Mason and Selfridges are among the retailers and brands participating in the upcoming “London Luxury. By Appointment” event.
Apparel and accessories
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Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.
Italian lingerie maker La Perla is offering made-to-measure services at select stores to give consumers a bespoke experience.
Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches.
Italian fashion label Gucci is promoting its men’s collections and tailoring through a social video.
Swiss watchmaker Hublot is the first luxury watch brand to embrace American football through the creation of themed timepieces.
French leather goods maker Berluti wants to know if its consumers are more of a Bruce Wayne or Clark Kent kind of guy.
Italian cashmere maker Loro Piana is dressing athletes, delegates, veterinarians and grooms in its Horsey jacket for the World Equestrian Games.
Prada-owned Miu Miu will screen its latest short female-centric film at the Venice Film Festival Aug. 28.
Italian fashion house Fendi is launching a paper plane-themed window display in its stores worldwide.