Apparel and accessories


LVMH teases behind-the-scenes events with dedicated Instagram account

May 8, 2013

French conglomerate LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.


Should Gucci continue to fight Guess in court?

May 7, 2013

Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.

Ferragamo fetes Vara shoe with first custom orders, photography campaign

May 7, 2013

Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.

Burberry sparks interest in eyewear collection by showcasing British talent

May 6, 2013

British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.

Vanity Fair boosts awareness for Best-Dressed Challenge via mobile ad

May 6, 2013

Condé Nast’s Vanity Fair is boosting awareness for its International Best-Dressed Challenge through a banner advertisement on its mobile site.

Kering bolsters revived corporate culture through student competition

May 3, 2013

Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.

54pc of affluent consumers think luxury brands are lowering quality standards: Ipsos

May 2, 2013

NEW YORK – An Ipsos MediaCT executive at the Luxury Roundtable: State of Luxury 2013 conference said that more than half of affluent consumers believe that luxury brands have lowered their standards of quality in recent years.

Donna Karan: No one else can tell your brand story

May 2, 2013

NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.

Hermès leverages brand’s sporting theme in spring/summer magalog

May 1, 2013

French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.

Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign

April 30, 2013

German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.