Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
Apparel and accessories
U.S. label Marc Jacobs is helping Playboy celebrate its 60th anniversary by creating an exclusive t-shirt with an image of supermodel Kate Moss in a bunny suit.
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
Italian fashion house Dolce & Gabbana released a video tutorial of makeup artist Pat McGrath using the brand’s PassionEyes duo mascara to bring its print campaign for the cosmetic to life.
French atelier Céline is aiming to attract readers to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Italian atelier Prada released a video partner to its Resort 2014 print campaign that focuses on accessories to target consumers shopping during the holiday season.
Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.
British apparel and accessories brand Mulberry has taken over five windows at London department store Harrods to tell a branded fairy tale to engage consumers this holiday season.
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.