Apparel and accessories

French conglomerate LVMH Moët Hennessy Louis Vuitton is generating excitement for the “Les Journées Particulières” weekend in Europe June 15-16 with a dedicated handle on mobile-social platform Instagram.

Kering-owned Gucci is vigorously attempting to protect its brand trademarks in court, but the battle against Guess Inc. may not be worth the costs, experts say.

Italian footwear and apparel maker Salvatore Ferragamo is feting the 35th anniversary of the label’s iconic Vara shoes with its first custom offering and a digital photography campaign.

British fashion house Burberry is sparking consumer interest in its new eyewear collection by showcasing British talent in a music-themed campaign.

Condé Nast’s Vanity Fair is boosting awareness for its International Best-Dressed Challenge through a banner advertisement on its mobile site.

Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.

NEW YORK – An Ipsos MediaCT executive at the Luxury Roundtable: State of Luxury 2013 conference said that more than half of affluent consumers believe that luxury brands have lowered their standards of quality in recent years.

NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.

French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.

German label Hugo Boss is generating buzz for the May 30 live stream of its Shanghai, China-based Boss label runway show with a new video campaign that runs across digital, mobile and social media.