French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
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A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.
Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.
Italian menswear label Ermenegildo Zegna is sharing its brand aesthetic with male consumers through an international film collaboration.
British fashion label Burberry is extending its list of items that can be personalized to reflect the looks seen at the fall/winter 2014-2015 runway show.
Online luxury consignment marketplace The RealReal is reducing the hassle of shipping goods with a partnership with FedEx.
French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.
French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.
Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.