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Longchamp celebrates 20 years of Le Pliage

October 20, 2014

French apparel and accessories label Longchamp is honoring the Le Pliage handbag’s history over the past 20 years.

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Net-A-Porter incentivizes engagement from 1M Instagram followers

October 17, 2014

Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.

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Jimmy Choo opens on London Stock Exchange

October 17, 2014

Following a number of cancelled listings, Jimmy Choo began trading on the London Stock Exchange Oct. 17.

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Easy days are over in China

October 17, 2014

NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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Global digital marketing requires country-specific strategies

October 17, 2014

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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Cultural integration needed to see success in emerging nations

October 17, 2014

NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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Dolce & Gabbana designs Claridge’s Christmas tree in London

October 16, 2014

Itaian fashion brand Dolce & Gabbana and Claridge’s are celebrating Christmas together at the hotel in London’s Mayfair neighborhood.

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Stuart Weitzman and Harper’s Bazaar launch new boot collection

October 16, 2014

U.S. footwear label Stuart Weitzman and Harper’s Bazaar magazine are collaborating to create an exclusive boot capsule collection for ShopBazaar.com.

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Tag Heuer gains viral attention from video campaign

October 16, 2014

Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released.

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Kering partners with International Trade Center in Madagascar

October 16, 2014

French group Kering and the International Trade Centre are collaborating to promote sustainability within the Madagascar crocodile trade.

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