Apparel and accessories

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Delvaux ups consumer interaction with two-screen holiday effort

December 16, 2014

Belgian leather goods maker Delvaux is bringing its holiday campaign to life using augmented reality.

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Gucci, Ralph Lauren are 2014 digital geniuses: L2

December 16, 2014

While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.

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Mr Porter looks to ignite Christmas spirit

December 15, 2014

Men’s online retailer Mr Porter is looking to spark Christmas spirit and belief with a cartoon social video that shows Christmas spirit is not just for children.

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Anya Hindmarch fosters consumer creativity with interactive sticker shop

December 15, 2014

British handbag label Anya Hindmarch is offering consumers a chance to play with its leather stickers in the sticker shop on the brand’s Web site.

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Burberry sticks to British heritage with spring campaign

December 15, 2014

British apparel brand Burberry is unveiling its spring/summer 2015 collection campaign that will launch in January with Naomi Campbell and Jourdan Dunn.

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Brands need to adapt to remain competitive: report

December 15, 2014

Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing.

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Bottega Veneta connects to consumers over architectural cause

December 12, 2014

Italian fashion label Bottega Veneta is launching a social campaign to celebrate Japan’s Hotel Okura Tokyo, a favorite of creative director Tomas Maier.

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Gucci CEO, creative director stepping down

December 12, 2014

Gucci’s CEO Patrizio di Marco will be leaving his position, effective Jan. 1, after six years at the Italian house, owned by Kering.

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Cartier explains royal history in social video

December 12, 2014

French jewelry maison Cartier is reminding consumers of its royal roots with a new social video that highlights the brand’s past and current connections with royal families.

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Fashion and luxury purchases are 33pc of all mobile transactions

December 12, 2014

Mobile purchases now account for 30 percent of ecommerce transactions and will likely increase as the rate of consumers choosing smartphones and tablets as their main medium of online shopping is increasing, according to a new report by Criteo.

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