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Brands recalibrate focus in Japan to appeal to younger consumers

October 29, 2014

The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.

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Kering pushes sustainability through London College of Fashion partnership

October 28, 2014

Luxury conglomerate Kering will present plans for its five-year partnership with the London College of Fashion’s Centre for Sustainable Fashion on Oct. 29.

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John Varvatos limits watch line to target brand enthusiasts

October 28, 2014

American fashion designer John Varvatos has teamed up with Swiss watchmaker Ernst Benz on limited-edition timepieces.

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Burberry shows dedication to young talent through BAFTA initiative

October 28, 2014

British fashion label Burberry partnered with the British Academy of Film and Television Arts (BAFTA) for its 2014 Breakthrough Brits initiative, which selected 18 up-and-coming stars in film, television and gaming.

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Enable the virtuous cycle of content and commerce: L2

October 28, 2014

Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.

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Loro Piana aims for conversions with new mobile site

October 28, 2014

Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.

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Gucci, Chanel jockey for entry-level consideration in November’s Vogue

October 28, 2014

Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.

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Dior brings back Marion Cotillard for new Lady Dior campaign

October 27, 2014

Fashion house Christian Dior is creating another campaign for its Lady Dior handbag collection with Marion Cotillard as the face of the campaign.

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Tom Ford creates kids’ collection

October 27, 2014

U.S. label Tom Ford is introducing a limited-edition children’s collection of biker jackets.

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Bloomingdale’s returns to selfie Instagram contest

October 27, 2014

Department store chain Bloomingdale’s is reintroducing its selfie contest by asking consumers to upload images with the hashtag #BloomiesSelfie.

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