Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.
Arts and entertainment
Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.
British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
Michael Kors is boosting its lifestyle aspect through a new series called Kors Collaborations in which the designer will team up with fellow creative talents such as musicians, artists and photographers.
Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.
Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast’s W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.
British automaker Bentley Motors is increasing its presence among affluent consumers through its role as the main sponsor of the inaugural Windsor Castle Concours of Elegance at the Castle next month.
Fairmont Hotels & Resorts’ The Plaza hotel in New York is channeling the energy for the upcoming Fashion Week by offering an exclusive package and a chance to meet a designer marketed primarily through a combination of digital and partnership efforts.
High-end advertisers including NetJets, Ralph Lauren, Hublot, Four Seasons and Hermès are targeting affluent Robb Report readers through the Private Aviation Sourcebook that is offered with the September issue.