Arts and entertainment


Fairmont entices musically-inclined with private Abbey Road Studios experience

September 18, 2012

Fairmont Hotels & Resorts is allowing London-bound affluent travelers to book a music-themed package that includes a private recording session at the iconic Abbey Road Studios, which is not typically open to the public.


Architectural Digest ad pages up 11pc year to date

September 14, 2012

Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

Lexus taps mobile game for ES push

September 13, 2012

Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.

Michael Kors bolsters online presence via collaboration series

September 12, 2012

Michael Kors is boosting its lifestyle aspect through a new series called Kors Collaborations in which the designer will team up with fellow creative talents such as musicians, artists and photographers.

Armani leverages music passion for location-based radio ads

September 7, 2012

Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.

W complements September fashion issue with Trends supplement

August 31, 2012

Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast’s W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.

Bentley bolsters awareness, charity efforts via Concours of Elegance sponsorship

August 28, 2012

British automaker Bentley Motors is increasing its presence among affluent consumers through its role as the main sponsor of the inaugural Windsor Castle Concours of Elegance at the Castle next month.

The Plaza channels New York culture via Fashion Week package

August 28, 2012

Fairmont Hotels & Resorts’ The Plaza hotel in New York is channeling the energy for the upcoming Fashion Week by offering an exclusive package and a chance to meet a designer marketed primarily through a combination of digital and partnership efforts.

NetJets, Ralph Lauren target travelers via September Robb Report supplement

August 24, 2012

High-end advertisers including NetJets, Ralph Lauren, Hublot, Four Seasons and Hermès are targeting affluent Robb Report readers through the Private Aviation Sourcebook that is offered with the September issue.