Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.
Arts and entertainment
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French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.
Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.
French luxury conglomerate Kering is showcasing its artistic side by co-hosting the first United States event for A Shaded View on Fashion Film with the French Institute Alliance Française in New York.
Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.
London department store Harrods unveiled its first commissioned art piece to further communicate the retailer’s dedication to art.
French ski wear label Moncler opted out of the typical runway show again for its Grenoble fall 2014 presentation, choosing to place a 60-piece chorus in lit boxes on stage at the concert hall Hammerstein Ballroom in New York.
New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.
French fashion house Balmain is leveraging the interest surrounding the Grammy Awards with an advertisement on Vogue magazine’s mobile Web site.
Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.