NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF’s 101st Annual Convention & Expo.
French label Christian Dior is drawing consumers to select U.S. boutiques and Saks Fifth Avenue locations with a limited-edition collection by German artist Anselm Reyle.
Jeweler Cartier is continuing the push of its “how far would you go for love” campaign and its “love” collection with a new microsite and email marketing.
Chinese consumers will continue to be a successful market for luxury brands in 2012 with luxury consumption increasing more than 15 percent year-over-year. Therefore, luxury brands must pay special attention to how they will target this lucrative sector next year.
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
Russian jeweler Fabergé is expanding its bricks-and-mortar presence with the addition of two new boutiques in London and New York and a partnership with British department store Harrods.
Famed auctionhouse Christie’s has released a mobile application for Android and updated its iPhone version in another step in its journey towards real-time mobile bidding.
British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.
Starwood Hotels & Resorts’ St. Regis hotels are partnering with Jazz at Lincoln Center in New York to open a series of jazz clubs at branded properties worldwide.
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