Italian fashion label Fendi is appealing to younger consumers with a social video for its Color Block sunglasses line featuring singer Kiesza.
Arts and entertainment
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Four Seasons Houston is teaming with the Museum of Fine Arts, Houston to bring a revered English collection to the United States for the first time.
France’s Cartier is celebrating 30 years of Foundation Cartier, an organization built to celebrate contemporary art.
German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.
Chanel, Prada and Louis Vuitton are among the luxury marketers underscoring the connection between the world of art and fashion in W magazine’s dual issue for June and July.
Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection.
Italian fashion house Prada is continuing the support of the arts with a new exhibition that explores the connections between art and sound from the 16th century to modern day.
French leather goods house Louis Vuitton is combining its past with present creative forces through a special project.
Valentino, Net-A-Porter, Bentley Motors, Aston Martin and Maserati are participating in the third annual Cash & Rocket charity drive to reach female consumers.
In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.