Arts and entertainment

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Armani gets fresh perspective with student film series

March 6, 2014

Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.

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Galeries Lafayette chooses graffiti artist for spring campaign

February 26, 2014

French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.

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Givenchy, Versace dress Beyoncé during world tour to access global audience

February 25, 2014

Italian fashion label Versace and French design house Givenchy are boosting brand awareness through product placement on a world stage.

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Kering brings French fashion film festival to US audience

February 24, 2014

French luxury conglomerate Kering is showcasing its artistic side by co-hosting the first United States event for A Shaded View on Fashion Film with the French Institute Alliance Française in New York.

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Miu Miu participates in New York Fashion Week with film premiere

February 18, 2014

Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.

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Harrods adds artistic flair to renovated entryway with first commissioned piece

February 13, 2014

London department store Harrods unveiled its first commissioned art piece to further communicate the retailer’s dedication to art.

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Moncler stages concert as part of New York fashion show

February 11, 2014

French ski wear label Moncler opted out of the typical runway show again for its Grenoble fall 2014 presentation, choosing to place a 60-piece chorus in lit boxes on stage at the concert hall Hammerstein Ballroom in New York.

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Bergdorf Goodman turns windows over to artists to showcase creativity

February 10, 2014

New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.

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Balmain leverages Grammy buzz with Rihanna-centric mobile ad on Vogue

January 28, 2014

French fashion house Balmain is leveraging the interest surrounding the Grammy Awards with an advertisement on Vogue magazine’s mobile Web site.

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Versace takes center stage on Lady Gaga fan site to show authenticity

January 27, 2014

Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.

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