Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.
Arts and entertainment
Italian fashion house Gucci hosted a private screening of its brand documentary during Paris Haute Couture week to become part of the festivities.
Italian jeweler Bulgari is co-sponsoring a short film contest in which entrants must use the house’s gems as inspiration for their art.
Fashion illustrations, once the cornerstone of print ad campaigns for apparel brands, are making a comeback in digital form on social media courtesy of a number of fashion brands.
Restoration Hardware is facilitating global art collectors, educating aspiring collectors and launching contemporary artists to a more visible stage with a new online gallery.
LVMH-owned cosmetics brand Guerlain is commemorating the 160th anniversary of its Bee fragrance bottle with an exhibit featuring nine art pieces inspired by the bottle housed in its boutique on the Champs-Élysées.
Italian footwear and accessories label Salvatore Ferragamo is telling the story of the brand’s eponymous founder through a fantastical short film showing the designer as a child.
Online retailer Mr Porter is promoting its sponsorship of a musical adaptation of “American Psycho” currently running in London with a dedicated issue of its digital magazine.
Luxury brands produced an extraordinary range of videos that experimented with form and content with startling results in 2013 .
U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.