Automotive

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Brands pay homage to man’s best friend with National Dog Day efforts

August 26, 2015

During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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Lexus boasts highest customer satisfaction among automakers in 2015: report

August 26, 2015

Luxury automakers earned top ratings in this year’s American Customer Satisfaction Index, with all but one scoring above the record lowest average in more than a decade.

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Rolls-Royce creates bespoke model to celebrate Singapore milestone

August 25, 2015

British automaker Rolls-Royce is celebrating Singapore’s 50th anniversary with a special-edition vehicle to mark the occasion.

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Electric vehicles poised for popularity by 2020: report

August 25, 2015

Many luxury automakers have turned their attention to electric vehicles as the technology has become more accessible in recent years.

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Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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Audi sees 80pc higher completion rate with vertical mobile video ads

August 25, 2015

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.

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Mercedes-Benz strengthens ties to Atlanta via stadium agreement

August 24, 2015

German automaker Mercedes-Benz has signed a naming rights agreement for the new Atlanta stadium scheduled to open in 2017.

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Tesla partners with Airbnb for convenient travel charging

August 24, 2015

U.S. electric automaker Tesla is expanding its relationship with hospitality brands to include a new partnership with home-sharing service Airbnb.

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BMW-Motorrad revs up sponsorship game with Pure & Crafted festival

August 24, 2015

German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.

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