Clive Christian, Ulysse Nardin and other luxury advertisers are targeting Aston Marin aficionados in the brand’s newly relaunched magazine.
Rolls-Royce Motor Cars is expanding its European presence with plans to establish a new dealership located in Warsaw, Poland.
Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.
Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.
Land Rover North America is promoting its next-generation Range Rover model features and driving capabilities through an interactive mobile application.
After months of hype, Jaguar Land Rover released its short film called “Desire” to push brand lifestyle and up curiosity in the new F-Type model.
Toyota Corp.’s Lexus is prioritizing U.S. consumers by investing $360 million in its first manufacturing plant in the country that will make its best-selling vehicle.
Ermenegildo Zegna and Fiat’s Maserati are cross-marketing their Italian brands through a long-term design partnership to produce 100 limited-edition vehicles and offer Zegna customization options.