Automotive

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Mercedes-Benz connects with fashion through Web series

December 5, 2014

Mercedes-Benz is expanding its fashion initiatives by producing episodes for an online series that features different creative minds.

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Rolls-Royce welcomes record number of apprentices

December 4, 2014

Rolls-Royce Motor Cars is opening up its apprentice program to a record number of young individuals for 2015.

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McLaren responds to popularity with tiered bespoke program

December 3, 2014

British automaker McLaren is retooling its McLaren Special Operations bespoke program to embrace its recent period of growth.

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BMW celebrates motorsport anniversary with documentary release

December 2, 2014

German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.

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BMW showcases Roy Lichtenstein “Art Car” at Art Basel

December 1, 2014

German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.

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Audi furthers dealer digitization at LA Auto Show

December 1, 2014

Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.

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BMW seeks aspirational consumers with holiday sale events

November 26, 2014

German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.

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Maserati looks back to origins by honoring entrepreneurs

November 26, 2014

Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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33pc of auto buyers influenced by word of mouth: report

November 25, 2014

The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.

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