Automotive

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BMW i3 taps Soho House to reach affluent consumers

October 15, 2014

BMW i is entering a global partnership with private member’s club Soho House Group to spread awareness of the i3 model.

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Audi’s head of design unveils first concept car

October 15, 2014

German automaker Audi is shifting design directions as Mark Lichte, the brand’s new design director, demonstrates his first concept car at the Los Angeles Auto Show Nov. 19.

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90pc of Audi consumers begin research process online

October 15, 2014

NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.

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Lexus embraces virtual reality for model leads

October 15, 2014

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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Eleven James looks to auto lovers to increase membership

October 14, 2014

Membership-based horology club Eleven James is enhancing its timepiece sharing service through a partnership with Hertz rental cars.

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Automakers highlight ties to art world for Frieze London

October 14, 2014

Luxury automakers are vying for visibility at the Frieze Art Fair Oct. 15-18 in London to further align with the hyper-concentrated art world.

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Top ranking brands embrace the curated, digital Age of You: report

October 13, 2014

Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.

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BMW brings manufacturing plant to South America

October 10, 2014

German automaker BMW is celebrating the completion of its first vehicle made in South America.

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Aston Martin reaches new social media heights

October 10, 2014

British automaker Aston Martin is celebrating a month full of social media accomplishments and milestones.

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Bentley escalates awareness of Vertu partnership

October 9, 2014

British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.

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