Automotive

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Land Rover uses camera-fed technology to see through car front

April 10, 2014

British automaker Land Rover is giving drivers a better sense of obstacles with invisible technology that renders the front of the car see-through.

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Bentley joins push for clean driving with hybrid concept

April 10, 2014

British automaker Bentley is venturing into the hybrid arena with a new plug-in concept that is expected to reach consumers in the form of an SUV by 2017.

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Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships

April 8, 2014

Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.

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Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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Top 10 luxury branding efforts of Q1

April 7, 2014

Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.

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Audi projects M.I.A., Janelle Monáe holograms to light up A3 launch

April 7, 2014

Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.

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BMW inserts 7 series into buzz surrounding Italian fashion exhibition

April 7, 2014

German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.

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Top 10 luxury brand mobile efforts of Q1

April 4, 2014

Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.

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Jaguar gives life to top sports coupe exhibit

April 4, 2014

Jaguar North America has teamed up with The Peterson Automotive Foundation Museum, Los Angeles, to bring forth an exhibition celebrating the world’s best sports coupes.

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Rolls-Royce moves forward with bespoke Waterspeed collection

April 4, 2014

Rolls-Royce Motor Cars is going forward with its Bespoke Phantom Drophead Coupé Waterspeed Collection following a final review from the grandson of Sir Malcolm Campbell, the inspiration behind the line.

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