British automaker Land Rover is giving drivers a better sense of obstacles with invisible technology that renders the front of the car see-through.
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British automaker Bentley is venturing into the hybrid arena with a new plug-in concept that is expected to reach consumers in the form of an SUV by 2017.
Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.
Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
Audi of America celebrated the launch of its entry-level A3 model with hologram-enhanced performances by musicians M.I.A. and Janelle Monáe.
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014″ exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.
Jaguar North America has teamed up with The Peterson Automotive Foundation Museum, Los Angeles, to bring forth an exhibition celebrating the world’s best sports coupes.
Rolls-Royce Motor Cars is going forward with its Bespoke Phantom Drophead Coupé Waterspeed Collection following a final review from the grandson of Sir Malcolm Campbell, the inspiration behind the line.