Automotive

  • No categories


The enduring impact of auto anniversary efforts

May 20, 2015

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes braves the wild in new Jurassic Park film

May 20, 2015

German automaker Mercedes-Benz is sharing the spotlight of the highly anticipated summer blockbuster “Jurassic World.”

Share on FacebookShare on LinkedInShare on Twitter

Bentley explores Savile Row history in driving jacket collection

May 18, 2015

British automaker Bentley Motors tapped four of the top bespoke tailor houses on historic Savile Row in London to create driving jackets.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz reunites racing legend with victory car in 360-degree film

May 15, 2015

Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.

Share on FacebookShare on LinkedInShare on Twitter

Audi’s search for alternative fuels gets significant boost

May 15, 2015

German automaker Audi is trying in multiple ways to reduce green-house gas emissions, including with a form of ethanol created from recycled CO2.

Share on FacebookShare on LinkedInShare on Twitter

Maserati celebrates Italian enterprise via chef partnership

May 14, 2015

Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.

Share on FacebookShare on LinkedInShare on Twitter

Ferrari adds entertainment value to new Milan store

May 14, 2015

Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.

Share on FacebookShare on LinkedInShare on Twitter

Audi promotes sustainability with online honeybee preservation project

May 13, 2015

German automaker Audi is playing an active role in environmental sustainability by funding honeybee preservation efforts, including the Honeybee Online Studies project.

Share on FacebookShare on LinkedInShare on Twitter

BMW encases art enthusiasts in curated sound

May 13, 2015

As art enthusiasts flock to Randall’s Island for Frieze Art Fair New York May 14-17, BMW is enmeshing itself in the vibrant atmosphere with a project called Frieze Sounds.

Share on FacebookShare on LinkedInShare on Twitter

Africa, BMW, Britain and hotels – News briefs

May 13, 2015

Today in luxury marketing – Untapped Africa growth potential attracts luxury goods; This is how BMW became the top selling luxury car company in the US; Britain enters a new “golden” age of luxury home sale; Ian Schrager targets luxury hotels with New York opening.

Share on FacebookShare on LinkedInShare on Twitter