BMW i is entering a global partnership with private member’s club Soho House Group to spread awareness of the i3 model.
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German automaker Audi is shifting design directions as Mark Lichte, the brand’s new design director, demonstrates his first concept car at the Los Angeles Auto Show Nov. 19.
NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.
Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.
Membership-based horology club Eleven James is enhancing its timepiece sharing service through a partnership with Hertz rental cars.
Luxury automakers are vying for visibility at the Frieze Art Fair Oct. 15-18 in London to further align with the hyper-concentrated art world.
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
German automaker BMW is celebrating the completion of its first vehicle made in South America.
British automaker Aston Martin is celebrating a month full of social media accomplishments and milestones.
British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.