German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
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During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.
Luxury automakers earned top ratings in this year’s American Customer Satisfaction Index, with all but one scoring above the record lowest average in more than a decade.
British automaker Rolls-Royce is celebrating Singapore’s 50th anniversary with a special-edition vehicle to mark the occasion.
Many luxury automakers have turned their attention to electric vehicles as the technology has become more accessible in recent years.
German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
German automaker Mercedes-Benz has signed a naming rights agreement for the new Atlanta stadium scheduled to open in 2017.
U.S. electric automaker Tesla is expanding its relationship with hospitality brands to include a new partnership with home-sharing service Airbnb.
German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.