Automotive

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Maserati lets fans become masters with new driving opportunities

February 23, 2015

Italian automaker Maserati is gaining attention from aspirational consumers with experiences that offer expert instruction and trial drives in a range of models.

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Aston Martin likens vehicle to airplane for teaser

February 20, 2015

British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.

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Sotheby’s raises automotive potential with strategic partnership

February 20, 2015

Auction house Sotheby’s is strengthening its efforts in the automotive sector with a new partnership with a collector car auctioneer.

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Lexus shows passion, performance through cycling race partnership

February 18, 2015

Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.

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Fifty Shades of luxury product placement

February 18, 2015

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?

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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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Rolls-Royce highlights bespoke capabilities with display car

February 13, 2015

British automaker Rolls-Royce Motor Cars is demonstrating its levels of craftsmanship with a new bespoke one-off car.

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Mercedes-Benz highlights speed with boat collaboration

February 13, 2015

German automaker Mercedes-Benz is the inspiration behind a new high-performance racing boat that made its debut at the Miami International Boat Show.

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Harrods, Prada, Rolls-Royce and Four Seasons – Live news

February 13, 2015

Luxury Daily’s live news from Feb. 12 – Harrods looks to foodies with new window display; Prada presents Iconoclasts for fashion weeks; Rolls-Royce celebrates Art Basel Hong Kong with showroom exhibit; Four Seasons Tokyo offers wedding planning advice via Pinterest.

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New luxury vehicle rental program opens at Aventura Mall

February 12, 2015

Miami’s Aventura Mall and Warren Henry Auto Group are teaming up to bring consumers a luxury vehicle rental service that offers the option to rent or have a short term lease on various high-end automobiles.

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