NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.
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Toyota Corp.’s Lexus is giving consumers a multi-sensory experience through an upcoming exhibit during Milan Design Week.
Peninsula Signature Events, a division of Peninsula Hotels, is drawing auto aficionados to Carmel Valley, CA this summer by hosting a number of motorsports events at the Quail Lodge & Golf Club.
Luxury Daily’s live news from Mar. 17 – Van Cleef & Arpels cements presence around artists; Rolls-Royce employees embody brand values with annual charity donation; Chanel aligns prices to prepare for future; Hennessy starts anniversary celebrations in China.
Today in luxury marketing – Porsche tries to remain exclusive as luxury demand surges; 17 random facts about the world famous Waterford Crystal; France likely to pass bill banning super-skinny models; Rockettes New York Spring Spectacular makes fashiony splash.
Britain’s Rolls-Royce Motor Cars employees spent last year raising money for local communities.
German automaker Mercedes-Benz placed a spin upon social videos with the release of eight films from the financial services sector of its brand.
German automaker BMW is drawing attention to the models outside its automobile lines with a fleet of maxi scooters delivered to the Barcelona police department.
Luxury brands are taking advantage of Hong Kong Art Week March 14-21 to promote their products in different ways and appeal to artistically minded consumers in the Chinese city.
German automaker BMW brought consumers from all around the world to the Geneva International Motor Show with a digital and interactive view of its stand online.