Automotive

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Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Ferrari creates immersive showroom experience via augmented reality

April 17, 2015

Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.

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Waldorf Astoria lets autophiles sample rare cars

April 17, 2015

Waldorf Astoria Hotels & Resorts is giving consumers a chance to bring variety in their lives with the Waldorf Astoria Driving Experiences for guests in North America, Europe and the United Arab Emirates.

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Lexus adds lenses to Milan Design Week competition

April 16, 2015

Toyota Corp.’s Lexus is expanding the reach of its Milan Design Week activities April 14-19 with a virtual tour and broad social media engagement.

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Frédérique Constant, Mandarin Oriental, Harry Winston and Michael Kors – Live news

April 16, 2015

Luxury Daily’s live news from Apr. 15 – Frédérique Constant enters spring with social contest; Mandarin Oriental San Francisco to become Loews Regency; Harry Winston invites social media fans to digital bridal unveiling; Michael Kors directs attention to South Korea.

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Audi revitalizes partnership with Yankees for 2015 season

April 15, 2015

German automaker Audi is renewing its relationship with Major League Baseball team the New York Yankees to further cement the long-standing affiliation with the franchise.

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Jaguar appeals to athletic consumers with new XF’s accessories

April 13, 2015

British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.

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Mercedes-Benz focuses social platforms on golf

April 10, 2015

German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.

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Bentley and St. Regis pair up to redesign suite with Continental influences

April 9, 2015

British automaker Bentley Motors is bringing its Continental GT range’s design to another medium with the renovation of a suite at the St. Regis Istanbul.

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Audi supports progressive mindset through Whitney Museum partnership

April 8, 2015

Audi of America is the official automotive partner for the opening year of the Whitney Museum’s new downtown building.

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