Italian automaker Lamborghini is extending its Ad Personam program to the recently launched Huracan model at the Geneva Motor Show March 6-16.
German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.
British Automaker Land Rover is celebrating the 25th anniversary of its Discovery model with an adventure challenge March 2 that pits seasoned and upcoming explorers against the elements.
British powerboat maker Hunton is bringing its wares to the United States market to familiarize consumers with its heritage and meet the growing demand for bespoke luxury products.
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
British automaker Bentley Motors is expanding its driving tours with new locations and partnerships to draw new consumers and treat Bentley loyalists to curated experiences.
No driver likes to learn that his vehicle is at risk of combusting, especially if it is a new trophy car, but drivers of the 2014 Porsche 911 GT3 may find subsequent solace in the brand’s diligence.
Rolls-Royce Motor Cars is heeding the growing interest in customization by improving its bespoke capabilities.
Italian automaker Lamborghini is continuing efforts to expand its work force and improve the labor environment following its reception of the Top Employers Italia 2014 Certification.
German automaker Porsche is equipping dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle’s capabilities.