Italian automaker Maserati is gaining attention from aspirational consumers with experiences that offer expert instruction and trial drives in a range of models.
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British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.
Auction house Sotheby’s is strengthening its efforts in the automotive sector with a new partnership with a collector car auctioneer.
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.
Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
British automaker Rolls-Royce Motor Cars is demonstrating its levels of craftsmanship with a new bespoke one-off car.
German automaker Mercedes-Benz is the inspiration behind a new high-performance racing boat that made its debut at the Miami International Boat Show.
Luxury Daily’s live news from Feb. 12 – Harrods looks to foodies with new window display; Prada presents Iconoclasts for fashion weeks; Rolls-Royce celebrates Art Basel Hong Kong with showroom exhibit; Four Seasons Tokyo offers wedding planning advice via Pinterest.
Miami’s Aventura Mall and Warren Henry Auto Group are teaming up to bring consumers a luxury vehicle rental service that offers the option to rent or have a short term lease on various high-end automobiles.