Mercedes-Benz is expanding its fashion initiatives by producing episodes for an online series that features different creative minds.
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Rolls-Royce Motor Cars is opening up its apprentice program to a record number of young individuals for 2015.
British automaker McLaren is retooling its McLaren Special Operations bespoke program to embrace its recent period of growth.
German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.
Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.
German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.
Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.
German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.
The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.