Automotive

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Lexus embraces virtual reality for model leads

October 15, 2014

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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Eleven James looks to auto lovers to increase membership

October 14, 2014

Membership-based horology club Eleven James is enhancing its timepiece sharing service through a partnership with Hertz rental cars.

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Automakers highlight ties to art world for Frieze London

October 14, 2014

Luxury automakers are vying for visibility at the Frieze Art Fair Oct. 15-18 in London to further align with the hyper-concentrated art world.

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Top ranking brands embrace the curated, digital Age of You: report

October 13, 2014

Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.

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BMW brings manufacturing plant to South America

October 10, 2014

German automaker BMW is celebrating the completion of its first vehicle made in South America.

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Aston Martin reaches new social media heights

October 10, 2014

British automaker Aston Martin is celebrating a month full of social media accomplishments and milestones.

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Bentley escalates awareness of Vertu partnership

October 9, 2014

British automaker Bentley Motors is aiming to get followers more involved in its partnership with luxury smartphone manufacturer Vertu through a social media campaign.

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Porsche builds brand community, showcases model history

October 9, 2014

Porsche Cars North America is gathering brand enthusiasts to participate in the fifth Porsche Rennsport Reunion Oct. 9-11.

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Bentley enlivens work commute in social video

October 9, 2014

British automaker Bentley Motors is stoking interest in its new Mulsanne Speed model with a social video following the vehicle’s debut at the Paris Motor Show.

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BMW renews partnership with Frieze Art Fairs

October 8, 2014

For the next three years German automaker BMW will remain partners with Frieze Art Fair in London and New York.

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