Automotive

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Luxury automakers turn to aspirational consumers with Lego set

January 12, 2015

Automakers McLaren, Ferrari and Porsche are seeking younger consumers with the Lego Speed Champions, a new line of Legos that will feature vehicles from the brands.

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Porsche publishes books to present 918 Spyder’s history

January 9, 2015

German automaker Porsche is anticipating the release of a book trilogy that will provide insight into the Porsche 918 Spyder.

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Audi makes autonomous driving more accessible via CES roadtrip

January 8, 2015

German automaker Audi showed that its Audi A7 autonomous concept vehicle can seamlessly meld into traffic by going on a 560-mile test drive.

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Céline, Mercedes-Benz, LVMH and John Varvatos – News briefs

January 8, 2015

Today in luxury marketing – Céline finds its new “cool-girl”: Joan Didion; By the numbers: Mercedes-Benz is latest to leave NJ, moving from Montvale to Atlanta; A new art palace sets sail in Paris; John Varvatos reveals spring 2015 campaign starring Ziggy And Stephen Marley.

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Rolls-Royce breaks sales record in 2014

January 7, 2015

British automaker Rolls-Royce is celebrating its fifth consecutive record-breaking year and the highest ever sales in its 111-year history.

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Mercedes releases autonomously driven research vehicle

January 7, 2015

German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.

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Audi offers traffic updates to drivers with Audi Connect

January 7, 2015

German automaker Audi is implanting traffic monitors within vehicles to deliver real-time navigation information to the driver.

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BMW tweaks ConnectedDrive to include store feature

January 6, 2015

German automaker BMW is updating its ConnectedDrive technology that was introduced last year as an in-car navigation system with mobile components.

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Aston Martin looks to Asia with new executive

January 5, 2015

British automaker Aston Martin is reinforcing its Asian Pacific activities with the hire of a new regional director.

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Mercedes teases new concept car with talking robots

January 5, 2015

German automaker Mercedes-Benz is giving consumers hints at its latest concept car before its unveiling at trade show CES.

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