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Acura exec: Consumers not yet ready for mobile offices

March 19, 2015

NEW YORK – An executive with Honda’s Acura division at the 2015 Mobile Marketing Association Forum New York said that while consumers want more integration between mobile devices and cars, the luxury brand is unlikely to try to attract millennial buyers by marketing the car as a technology hub.

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Lexus appeals to the senses with Milan Design Week display

March 18, 2015

Toyota Corp.’s Lexus is giving consumers a multi-sensory experience through an upcoming exhibit during Milan Design Week.

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Peninsula Signature Events brings auto enthusiasts together for summer fun

March 18, 2015

Peninsula Signature Events, a division of Peninsula Hotels, is drawing auto aficionados to Carmel Valley, CA this summer by hosting a number of motorsports events at the Quail Lodge & Golf Club.

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Van Cleef & Arpels, Rolls-Royce, Chanel and Hennessy – Live news

March 18, 2015

Luxury Daily’s live news from Mar. 17 – Van Cleef & Arpels cements presence around artists; Rolls-Royce employees embody brand values with annual charity donation; Chanel aligns prices to prepare for future; Hennessy starts anniversary celebrations in China.

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Porsche, Waterford Crystal, models and Rockettes – News briefs

March 18, 2015

Today in luxury marketing – Porsche tries to remain exclusive as luxury demand surges; 17 random facts about the world famous Waterford Crystal; France likely to pass bill banning super-skinny models; Rockettes New York Spring Spectacular makes fashiony splash.

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Rolls-Royce employees embody brand values with annual charity donation

March 17, 2015

Britain’s Rolls-Royce Motor Cars employees spent last year raising money for local communities.

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Mercedes twists social videos with focus on ownership fundamentals

March 17, 2015

German automaker Mercedes-Benz placed a spin upon social videos with the release of eight films from the financial services sector of its brand.

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BMW lends support to Barcelona’s green initiatives with electric scooters

March 16, 2015

German automaker BMW is drawing attention to the models outside its automobile lines with a fleet of maxi scooters delivered to the Barcelona police department.

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Luxury brands target affluents attending Hong Kong Art Week

March 16, 2015

Luxury brands are taking advantage of Hong Kong Art Week March 14-21 to promote their products in different ways and appeal to artistically minded consumers in the Chinese city.

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BMW provides digital look at Geneva Motor Show

March 16, 2015

German automaker BMW brought consumers from all around the world to the Geneva International Motor Show with a digital and interactive view of its stand online.

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