Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.
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German automaker Mercedes-Benz is sharing the spotlight of the highly anticipated summer blockbuster “Jurassic World.”
British automaker Bentley Motors tapped four of the top bespoke tailor houses on historic Savile Row in London to create driving jackets.
Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.
German automaker Audi is trying in multiple ways to reduce green-house gas emissions, including with a form of ethanol created from recycled CO2.
Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.
Italian automaker Ferrari opened a new Simulator Center at its Milan store to offer consumers a chance to get behind the wheel of a racecar during their visit.
German automaker Audi is playing an active role in environmental sustainability by funding honeybee preservation efforts, including the Honeybee Online Studies project.
As art enthusiasts flock to Randall’s Island for Frieze Art Fair New York May 14-17, BMW is enmeshing itself in the vibrant atmosphere with a project called Frieze Sounds.
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