Consumer packaged goods

  • No categories


Does a repeal of Net Neutrality impact luxury ecommerce?

April 25, 2014

If the Federal Communications Commission dismantles Net Neutrality, the Internet’s reigning equality will likely be upended, which may affect branded ecommerce.

Share on FacebookShare on LinkedInShare on Twitter

90pc of product-related online activity in China used to educate: BCG

April 24, 2014

A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.

Share on FacebookShare on LinkedInShare on Twitter

Holiday spending expectations exceeded by 24pc: report

April 21, 2014

Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.

Share on FacebookShare on LinkedInShare on Twitter

92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

Share on FacebookShare on LinkedInShare on Twitter

77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

Share on FacebookShare on LinkedInShare on Twitter

Fortnum & Mason looks beyond food with Stationery Week events

April 1, 2014

British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.

Share on FacebookShare on LinkedInShare on Twitter

Fabergé campaign puts beacons inside 275 eggs across New York

April 1, 2014

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.

Share on FacebookShare on LinkedInShare on Twitter

Expert content lifts purchase intent more than branded user-generated media

March 31, 2014

SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.

Share on FacebookShare on LinkedInShare on Twitter

Jolting jaded consumers with out-of-home displays, events

March 31, 2014

SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.

Share on FacebookShare on LinkedInShare on Twitter

Finding ways around the standard mobile banner ad

March 28, 2014

SAN FRANCISCO – Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.

Share on FacebookShare on LinkedInShare on Twitter