In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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L2 is accelerating its global expansion with a $16.5 million investment from venture capital firm General Catalyst and the appointment of two media and technology executives, Paul Sagan and Larry Bohn, to its board.
NEW YORK – New York and Milan were among the global cities ranked as “understored,” meaning that there there are too few stores to meet consumer demand, while Beijing, Bangkok and Chengdu, China were among the global cities ranked as “overstored” in a new report from the Boston Consulting Group.
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
NEW YORK – The former boss of LVMH North America asserted at Luxury Daily’s Luxury FirstLook: Strategy 2014 that the new luxury players popping up lack the cultural cachet that the old-world heritage brands have, creating a rift in the luxury industry.
While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.
Students from Columbia Business School and Parsons the New School For Design presented the marketing plan they created while working with British stroller maker Maclaren for the brand’s expansion into China, with new stores in Shanghai.
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
L2 Think Tank is Luxury Daily’s 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.