Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.
Consumer packaged goods
- No categories
If the Federal Communications Commission dismantles Net Neutrality, the Internet’s reigning equality will likely be upended, which may affect branded ecommerce.
A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.
Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.
British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.
A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.
SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.