Forty-one percent of women with a household income of more than $250,000 believe that the U.S economy is doing better today than it was 12 months ago in comparison to 54 percent of men in this income group who believe the same, according to a new report by the Shullman Research Center.
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Sixty-nine percent of U.S. adults with a household income of more than $500,000 are very satisfied with their current financial situation and 60 percent of these consumers predict that they will definitely be better off one year from now, according to a new report by Shullman Research Center.
NEW YORK – A MasterCard executive at the Luxury Interactive 2012 conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship.
NEW YORK – To differentiate themselves from competitors, wealth management companies must make crucial changes that will only work if the alterations are part of the company’s core DNA, according to a speaker from the 2012 Forrester Customer Experience Forum.
Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”
The Four Seasons Private Residences in Denver has restructured its pricing system to help convince affluent consumers that a primary or second-home purchase is a good investment in today’s unstable economy.
Toyota Corp.’s Lexus aims for easier, stress-free mobile payments by introducing the myLFS application for the iPhone and iPod touch.
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential prizes including two tickets to the 2012 Olympics in London.
Email open rates were up 7.1 percent in the third quarter which is a good sign for luxury brands that intend to use email blasts as part of their holiday marketing campaigns.