The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.
Food and beverage
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Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.
The Langham, London is continuing its 150th anniversary with a chance to win a special tea time reservation for the milestone where the tea is served at its original price from 150 years ago.
Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.
Caviar House & Prunier is bringing its signature seafood to travelers looking for luxury with a location at John F. Kennedy International Airport in New York.
LVMH-owned spirits maker Moët Hennessy hit the high seas on an 18th-century frigate to pay homage to its pioneering spirit.
British retailer Harrods is bringing its involvement in the RHS Chelsea Flower Show in-stores through a host of initiatives throughout May.
LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.
London department store Fortnum & Mason is encouraging whiskey enthusiasts to attend an event featuring Master Distiller Jim McEwan.
In the first quarter of 2015, Moët Hennessy Louis Vuitton’s global revenue increased 16 percent to about $8.77 billion.