Food and beverage

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Galeries Lafayette simplifies retail experience with new wine section

April 7, 2015

French department store Galeries Lafayette is providing a dedicated place for consumers to purchase wine with the introduction of its La Cave section.

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Brand messaging must create channel synergy to effectively tap affluents: Martini

April 3, 2015

NEW YORK – An Ipsos MediaCT executive at the “Luxury in the Digital World” panel March 31 said that luxury consumption is on the rise with 57 percent of affluent consumers planning to buy more luxury items compared to 2014.

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Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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Tesla scoops up climate awareness with Ben & Jerry’s

April 1, 2015

U.S. electric automaker Tesla Motors is supporting ice cream maker Ben & Jerry’s climate change tour in a branded vehicle.

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Le Pan magazine explores wine industry with focus on Chinese consumption

March 31, 2015

Le Pan, a new international magazine and Web site, is aiming to redefine coverage of the fine wine industry with an emphasis on modern-day fine living.

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Ruinart captures Champagne making process in sculpture collaboration

March 27, 2015

LVMH-owned Ruinart Champagne is exploring the notion of time through 12 glass sculptures representing the months of the year.

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VeryFirstTo offers $49K chocolate bunny with diamond eyes for Easter

March 27, 2015

VeryFirstTo, an ecommerce platform specializing in extravagant products and experiences, is offering a life-sized chocolate bunny fitted with diamond eyes for the Easter holiday.

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Bergdorf cooks up recipe book awareness with Instagram tie-in

March 26, 2015

New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.

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Harrods extends truffle dining options with standalone eatery

March 24, 2015

British retailer Harrods is updating its high-end culinary offerings with a new truffle-themed restaurant on the department store’s lower ground floor.

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Hennessy starts anniversary celebrations in China

March 17, 2015

LVMH-owned cognac maker Hennessy kicked off its world tour today to honor its 250 years.

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