Starwood Hotels & Resorts’ St. Regis Aspen Resort will debut a concept restaurant to its affluent guests that was established through an exclusive licensing agreement with American Express Publishing’s Food & Wine.
High-end spirits brand Hennessy is relaunching itself through an all-encompassing marketing effort for its Wild Rabbit campaign, enlisting the endorsements of Martin Scorcese, Erykah Badu and Manny Pacquiao and what drives and motivates their potential.
Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.
London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news.
Easy-to-recognize labels with an animal or other recognizable imagery have a better chance of being re-bought, even if the design does not have much to do with the brand, according to findings from a study by Unity Marketing.
LVMH-owned Champagne brand Moët & Chandon has ventured into social video to promote its new customizable St. Valentine’s Day rosé bottles.
Toyota Corp.’s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.
Luxury lifestyle magazine Robb Report is taking its mobile edition one step further and beating out competitors by becoming one of the first luxury publications to allow subscribers to read the magazine on the new Kindle Fire tablet.
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
British society magazine Tatler is moving the luxury lifestyle from print to mobile through its Tatler Restaurant Guide 2011 application for the iPhone.
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