Spirits maker Moët & Chandon is striving to position itself as the Champagne of choice for celebrations with a global photography contest through Nov. 9 that spans Instagram, Tumblr and Twitter.
Food and beverage
Department store chain Neiman Marcus is setting the tone for the holiday season through a charity initiative found within the 87th edition of its Christmas Book that calls for the retailer to donate a percentage of proceeds from its Fantasy Gift assortment to the The Heart of Neiman Marcus Foundation.
LVMH-owned Moët Hennessy USA is escalating efforts to prevent irresponsible and unsafe drinking by partnering with the Federal Trade Commission and The Century Council for the “We Don’t Serve Teens” campaign in New York.
Champagne brand Dom Pérignon is using its new Instagram page to show off its collaborative project with artist Jeff Koons as a way to reinvent itself and appeal to younger consumers.
Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.
Spirits maker Moët & Chandon USA is continuing its partnership with brand ambassador and tennis star Roger Federer with a multichannel campaign that complements its sponsorship of the 2013 United States Open tennis championships.
Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
LVMH-owned Hennessy is releasing its Paradis Impérial cognac, a new spirit with a legendary origin, to the United States market as a way to celebrate brand history and attract attention of cognac aficionados.
LVMH-owned Hennessy is refreshing its wide-spread multichannel Wild Rabbit campaign by featuring internationally acclaimed rapper Nasir “Nas” bin Olu Dara Jones as brand ambassador.