NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” devised methods for improving the annual Salon du Chocolat trade show in New York.
Food and beverage
LVMH-owned Domaine Chandon incorporated the holiday season into its mobile advertisement on New York magazine’s The Cut, hoping to become a part of its fashionable readers’ party season.
LVMH-owned Hennessy is appealing to philanthropic cognac drinkers with limited-edition magnum bottle of Hennessy V.S with label artwork designed by renowned Brazilian artists Os Gêmeos.
British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage.
The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
French spirits maker Moët & Chandon is using a new approach to sell its Champagne, putting it behind glass in a vending machine.
NEW YORK – A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
British menswear label Alfred Dunhill has teamed up with whiskey maker Johnnie Walker to craft an exclusive Blue Label bottle and a series of gifts for the holidays that reflect the pioneering nature of both brand founders.
Spirits maker Chivas Regal is beginning a new partnership with Latin rock band Mana to give its followers an inside look at the band’s artistic process.
Department store Barneys New York strengthened its association with handcrafted and artisan-made merchandise sold in its stores through the retailer’s annual Artisan Day Oct. 26.