Scotch whisky-maker Johnnie Walker House has introduced a series of limited hand-engraved bottle creations inspired by its Scottish heritage.
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Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
A number of Moët Hennessy’s properties, including Champagne hillsides, houses and cellars, have been added to the UNESCO World Heritage List.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
The Ritz-Carlton, Hong Kong’s Italian eatery Tosca is taking inspiration from the craftsmanship of Ferrari with a themed Red Afternoon Tea.
Spirits distributor Diageo is emphasizing the distilling process of its Royal Lochnagar Scotch whisky through a yearlong educational program.
The Peninsula Hotels is catering to “crafty” consumers with a brewery partnership at its Beverly Hills, CA location.
High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.