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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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Domaine Chandon creates mobile ad to showcase limited-edition bottle

July 3, 2014

LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.

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Jenn-Air hosts food-centric event for PFLAG

July 1, 2014

Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.

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Dom Pérignon aged Champagne demonstrates time dedication   

June 26, 2014

LVMH-owned Dom Pérignon is releasing a new Champagne that has been maturing in the brand’s cellars for the past 16 years.

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Moët & Chandon keeps fans engaged with theme-changing Instagram contest

June 11, 2014

LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.

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Harrods cooks up Twitter interaction during branded Restaurant Week

June 5, 2014

London department store Harrods is capitalizing on the popular consumer trend of sharing meals with friends on social media by generating a conversation on Twitter.

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Moët & Chandon extends “art de la table” with pairing recipe downloads

May 23, 2014

LVMH-owned Champagne maker Moët & Chandon is inviting enthusiasts to its estate in Epernay, France, where chef Yannick Alléno will prepare pairing dishes at a month-long pop-up restaurant.

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce

May 19, 2014

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.

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Hennessy encourages social interaction for limited-edition bottle unveiling

May 19, 2014

LVMH-owned cognac maker Hennessy is continuing the “art of the chase” with a new V.S limited-edition bottle collaboration with American artist Shepard Fairey.

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Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile

May 2, 2014

NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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