British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.
Food and beverage
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LVMH-owned Champagne house Krug is having international chefs say potato with a culinary challenge.
British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.
LVMH-owned cognac maker Hennessy is exploring a “shared devotion to creative transformation” through the annual V.S Deluxe limited-edition bottle series.
British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.
Waldorf Astoria is paying homage to its namesake Waldorf Salad with a recipe contest in partnership with the California Walnut Commission, which represents the leading growers of one of the dish’s key ingredients.
French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.
Scotch whisky-maker Johnnie Walker House has introduced a series of limited hand-engraved bottle creations inspired by its Scottish heritage.
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.