While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.
Food and beverage
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LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.
Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.
LVMH-owned Dom Pérignon is releasing a new Champagne that has been maturing in the brand’s cellars for the past 16 years.
LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.
London department store Harrods is capitalizing on the popular consumer trend of sharing meals with friends on social media by generating a conversation on Twitter.
LVMH-owned Champagne maker Moët & Chandon is inviting enthusiasts to its estate in Epernay, France, where chef Yannick Alléno will prepare pairing dishes at a month-long pop-up restaurant.
Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.
LVMH-owned cognac maker Hennessy is continuing the “art of the chase” with a new V.S limited-edition bottle collaboration with American artist Shepard Fairey.
NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.