French department store Galeries Lafayette is providing a dedicated place for consumers to purchase wine with the introduction of its La Cave section.
Food and beverage
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NEW YORK – An Ipsos MediaCT executive at the “Luxury in the Digital World” panel March 31 said that luxury consumption is on the rise with 57 percent of affluent consumers planning to buy more luxury items compared to 2014.
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.
U.S. electric automaker Tesla Motors is supporting ice cream maker Ben & Jerry’s climate change tour in a branded vehicle.
Le Pan, a new international magazine and Web site, is aiming to redefine coverage of the fine wine industry with an emphasis on modern-day fine living.
LVMH-owned Ruinart Champagne is exploring the notion of time through 12 glass sculptures representing the months of the year.
VeryFirstTo, an ecommerce platform specializing in extravagant products and experiences, is offering a life-sized chocolate bunny fitted with diamond eyes for the Easter holiday.
New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.
British retailer Harrods is updating its high-end culinary offerings with a new truffle-themed restaurant on the department store’s lower ground floor.
LVMH-owned cognac maker Hennessy kicked off its world tour today to honor its 250 years.