Moët Hennessy Louis Vuitton, Groupe Arnault and private equity firm Catterton are entering a new partnership to form what will be the largest consumer-focused investment company.
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Cognac maker Rémy Martin is highlighting how its spirits would fit within the multifaceted lifestyles of GQ’s readership with a placement on the publication’s mobile-optimized site.
LVMH-owned Champagne maker Moët & Chandon USA encouraged millennials across the United States to celebrate “every last moment” of 2015.
As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year.
Caviar House & Prunier is calling on Michelin-starred chefs to help it position its products “Among the Greatest.”
LVMH brands Berluti and Krug Champagne are joining forces to offer consumers “an alliance of elegance.”
LVMH-owned Champagne house Moët & Chandon is calling on filmmakers to celebrate its 25th anniversary with the Golden Globes.
For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.
LVMH-owned Champagne house Krug is tempting consumers with a video series devoted to life’s “Guilty Pleasures.”
Scottish distillery The Dalmore is exploring the savoir-faire of the luxury hospitality industry with a multiple part video series.