Food and beverage

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Fortnum & Mason goes “cross-channel” via Instagram takeover

July 27, 2015

British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.

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Krug turns the “humble” into sophisticated in potato cook-off

July 24, 2015

LVMH-owned Champagne house Krug is having international chefs say potato with a culinary challenge.

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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Hennessy reworks family crest for limited-edition artist collaboration

July 21, 2015

LVMH-owned cognac maker Hennessy is exploring a “shared devotion to creative transformation” through the annual V.S Deluxe limited-edition bottle series.

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Fortnum & Mason peeks inside consumers’ picnic baskets for summer promotion

July 21, 2015

British retailer Fortnum & Mason is taking a look inside consumers’ picnic baskets through a social effort promoting its hamper selection.

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Waldorf Astoria reinterprets signature salad through culinary competition

July 20, 2015

Waldorf Astoria is paying homage to its namesake Waldorf Salad with a recipe contest in partnership with the California Walnut Commission, which represents the leading growers of one of the dish’s key ingredients.

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Dior provides insight into its founder with expanded Summer Saga content

July 17, 2015

French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.

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Johnnie Walker touts Scottish heritage via limited-edition bottles

July 16, 2015

Scotch whisky-maker Johnnie Walker House has introduced a series of limited hand-engraved bottle creations inspired by its Scottish heritage.

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Trussardi celebrates #ElegantlyCool aesthetic with Coca-Cola campaign

July 15, 2015

Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.

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Veuve Clicquot highlights Champagne’s mixology potential in digital campaign

July 15, 2015

LVMH-owned Veuve Clicquot is inspiring cocktail experimentation through a digital campaign that showcases the multitude of possible pairings for its new Champagne.

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