A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
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In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
L2 is accelerating its global expansion with a $16.5 million investment from venture capital firm General Catalyst and the appointment of two media and technology executives, Paul Sagan and Larry Bohn, to its board.
British department store Fortnum & Mason is expanding its store locations for the second time in a matter of months.
Scottish whiskey distiller The Macallan aimed to capture the attention of up-and-coming technology entrepreneurs at the interactive aspect of Austin, TX’s South by Southwest festival March 7-11.
Department store chain Barneys New York added hard-to-get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.
London department store Fortnum & Mason is promoting Welsh delicacies in its Food Hall with a market takeover Feb. 28 – March 1.
London department store Fortnum & Mason is targeting culinary-inclined consumers with a Valentine’s Day promotion that concentrates on a romantic meal rather than the traditional gifting of jewelry and flowers.
London department store Harrods is working to establish itself as a one-stop destination for consumers by increasing foot traffic to its 28 in-store eateries.
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.