After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.
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British department store Selfridges has opened a rooftop ski chalet for the holiday season.
British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items.
LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.
LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.
Italian fashion label Moschino is looking for mass appeal through a collaboration with soft drink brand Coca-Cola.
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.
Spirits brand Johnnie Walker is reaching out to its aspirational consumers with a chance to win a driving experience with Formula One driver Jenson Button.
Luxury brands took to the road, the ocean and space in the third quarter of 2014.