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LVMH, Catterton join forces to create global investment firm

January 5, 2016

Moët Hennessy Louis Vuitton, Groupe Arnault and private equity firm Catterton are entering a new partnership to form what will be the largest consumer-focused investment company.

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Rémy Martin opens two-way dialogue with sophisticated GQ audience

January 5, 2016

Cognac maker Rémy Martin is highlighting how its spirits would fit within the multifaceted lifestyles of GQ’s readership with a placement on the publication’s mobile-optimized site.

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Moët & Chandon captured last moments of 2015 in virtual toast

January 4, 2016

LVMH-owned Champagne maker Moët & Chandon USA encouraged millennials across the United States to celebrate “every last moment” of 2015.

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Luxury brands share well wishes for 2016

December 31, 2015

As the clock begins to run out on 2015, a number of luxury houses are taking to social media to welcome the new year.

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Caviar House & Prunier turns to top chefs for endorsements

December 30, 2015

Caviar House & Prunier is calling on Michelin-starred chefs to help it position its products “Among the Greatest.”

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Berluti, Krug partner, appealing to men with “gourmet” taste

December 23, 2015

LVMH brands Berluti and Krug Champagne are joining forces to offer consumers “an alliance of elegance.”

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Moët supports next-generation filmmakers with inaugural film festival

December 22, 2015

LVMH-owned Champagne house Moët & Chandon is calling on filmmakers to celebrate its 25th anniversary with the Golden Globes.

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Top 10 luxury advertising efforts of 2015

December 22, 2015

For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.

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Krug spurs culinary indulgence via Web series

December 22, 2015

LVMH-owned Champagne house Krug is tempting consumers with a video series devoted to life’s “Guilty Pleasures.”

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The Dalmore captures passion, dedication and skill via episodic series

December 17, 2015

Scottish distillery The Dalmore is exploring the savoir-faire of the luxury hospitality industry with a multiple part video series.

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