Food and beverage

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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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Selfridges boosts foot traffic via seasonal dining option

October 29, 2014

British department store Selfridges has opened a rooftop ski chalet for the holiday season.

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Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

October 29, 2014

British department store Fortnum & Mason is preparing to “delight and fright” consumers of all ages this Halloween with themed events and seasonal gift items.

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Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle

October 29, 2014

LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.

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Veuve Clicquot fetes Day of the Dead to underscore celebratory uses

October 28, 2014

LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.

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Holland & Holland, The Dalmore partner for bespoke chess set

October 20, 2014

British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.

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Moschino taps Coca-Cola for novelty items

October 9, 2014

Italian fashion label Moschino is looking for mass appeal through a collaboration with soft drink brand Coca-Cola.

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The Macallan shares tasting notes, experience via minimalistic videos

October 8, 2014

Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.

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McLaren joins Johnnie Walker for driving experience contest

October 6, 2014

Spirits brand Johnnie Walker is reaching out to its aspirational consumers with a chance to win a driving experience with Formula One driver Jenson Button.

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Top 10 multichannel efforts of Q3

October 3, 2014

Luxury brands took to the road, the ocean and space in the third quarter of 2014.

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