Fragrance and personal care

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Estée Lauder Cos. builds breast cancer support system through shared experiences

October 7, 2014

The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.

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Burberry ties fragrance to fashion through capsule collection

October 6, 2014

British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.

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Karl Lagerfeld draws inspiration from Choupette for beauty capsule

October 2, 2014

Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.

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Gucci enters beauty realm with sensual take on the modern woman

September 30, 2014

Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Giorgio Armani says sì to fragrance exploration

September 30, 2014

Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

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Dolce & Gabbana turns to Italian roots with sponsored content on The Cut

September 29, 2014

Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.

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Chanel examines red color code with cult classic nail polishes

September 26, 2014

French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.

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Dior connects fragrance to fashion in new tome

September 25, 2014

French couture house Christian Dior is celebrating the history of its iconic scents with a new book.

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Givenchy helps find Mister Right via beauty product personification

September 24, 2014

French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game.

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Bentley taps Lalique for limited-edition fragrance

September 23, 2014

British automaker Bentley is amplifying the luxury of its men’s fragrance line with an exclusive edition by French crystal manufacturer Lalique.

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