Fragrance and personal care

  • No categories


Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

Share on FacebookShare on LinkedInShare on Twitter

L2 adds CEO to guide expansion

August 14, 2014

Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.

Share on FacebookShare on LinkedInShare on Twitter

Chanel reignites interest in men’s fragrance with timely surf email

August 12, 2014

France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.

Share on FacebookShare on LinkedInShare on Twitter

Lancôme flaunts rule-bending mascara through digital campaign

August 7, 2014

Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.

Share on FacebookShare on LinkedInShare on Twitter

Neiman, Bergdorf honor legacy of Diana Vreeland with exclusive fragrance range

August 6, 2014

Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.

Share on FacebookShare on LinkedInShare on Twitter

The Ritz-Carlton Berlin mixes cocktails with perfume at Fragrances bar

August 5, 2014

The Ritz-Carlton, Berlin, is giving guests a sensory experience with the newly opened Fragrances bar, which serves Diageo-based beverages inspired by iconic scents from Armani and Yves Saint Laurent.

Share on FacebookShare on LinkedInShare on Twitter

How marketers can find opportunities in facial and image recognition

August 5, 2014

Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.

Share on FacebookShare on LinkedInShare on Twitter

Penhaligon’s enters men’s grooming sector with archival scent profile

August 5, 2014

As retailers and fashion brands begin to pay more attention to discerning male consumers, British fragrance house Penhaligon’s developed a full range of grooming products.

Share on FacebookShare on LinkedInShare on Twitter

Dolce & Gabbana aims for authenticity via Light Blue blogger effort 

August 4, 2014

Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.

Share on FacebookShare on LinkedInShare on Twitter

The “Next 15″ will drive 80pc of emerging market growth by 2025: report

July 30, 2014

As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.

Share on FacebookShare on LinkedInShare on Twitter