Department store chain Saks Fifth Avenue is helping define the fragrance that speaks to consumers’ “inner essence” through the retailer’s fall beauty catalog.
Fragrance and personal care
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French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Beauty marketer Lancôme is asking consumers to show their hearts for St. Jude Children’s Research Hospital in a user-generated content campaign.
Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
British automaker Bentley Motors is continuing to establish itself as a choice purveyor of more than just cars.
Italy’s Dolce & Gabbana is paying a “loving tribute” to Italian beauty icon Sophia Loren by creating a limited-edition lipstick in her honor.
British retailer Selfridges has teamed with subscription sample service Birchbox to create a limited-edition beauty box.
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.