Fragrance and personal care

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Guerlain to display rare fragrance decanters for charity

November 13, 2014

French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.

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Moschino introduces new fragrance in teddy bear form

November 11, 2014

Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.

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Storytelling success requires the right partners

November 11, 2014

NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

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Beauty, jewelry advertisers compete for visibility in Tatler’s November edition

November 10, 2014

Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”

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Condé Nast enables shoppable ads to boost consumer engagement

November 7, 2014

Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.

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Penhaligon’s holiday gift boxes see historical fashion inspiration

November 6, 2014

British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.

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Dior creates multichannel campaign for golden holiday collection

November 5, 2014

French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.

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Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

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French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary

November 4, 2014

The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comité Colbert.

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