Italy’s Dolce & Gabbana is channeling Hollywood icon Marilyn Monroe for its new beauty effort featuring actress Scarlett Johansson.
Fragrance and personal care
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French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.
Fragrance house Creed Boutique is launching an email marketing campaign to inform subscribers about its new Acqua Original collection.
U.S. apparel and accessories brand Marc Jacobs is expanding on current promotions for its latest fragrance Daisy Dream with a social time capsule initiative.
For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.
Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.
U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.
French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.