LVMH Moët Hennessy Louis Vuitton is looking to become the foremost innovator in the luxury beauty and cosmetics markets with insights supplied by a new research and development center called Hélios.
Fragrance and personal care
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two-week exhibition at the Grand Palais in Paris.
Britain’s Burberry is promoting various seasonal products in a social video geared toward affluent holiday shoppers in the weeks before the shopping season officially commences.
NEW YORK – L2′s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.
Italian fashion house Dolce & Gabbana is promoting its The One fragrance with a multi-layered print and film approach that exudes a glamorous lifestyle to target affluent consumers.
NEW YORK – Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos daily, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
Hermès, David Yurman and Omega gave a final push of brand awareness just in time for the holidays in the December issue of Condé Nast’s Architectural Digest to stand out among competitors and gifts featured in the issue’s “Ultimate Gift Guide.”