Fragrance and personal care

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Guerlain appeals to flower fans through Orchid Evenings

March 13, 2015

Beauty marketer Guerlain is teaming up with the New York Botanical Garden on its Orchid Evenings to promote its line centered on the flower.

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Instagram acts as moisturizer to preserve Facebook’s appeal: L2

March 13, 2015

Between 2011 and 2014, nearly 3 million teens in the United States abandoned Facebook in favor of Instagram, further cementing the image-sharing platform as “the most important” social network, according to a new report for L2.

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Givenchy personifies beauty products to highlight emotional appeal

March 12, 2015

French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.

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Lancôme continues fashion crossovers with Versus Versace capsule

March 11, 2015

Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.

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Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics

March 11, 2015

French fashion house Chanel has reinterpreted its 2.55 handbag in cosmetic form to appeal to both established and aspirational consumers.

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Fragrance makers set sights on Southeast Asia for expansion starting point

March 11, 2015

France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship.

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Dolce & Gabbana evokes texture of its rich fabrics for matte lipsticks

March 10, 2015

Italian fashion label Dolce & Gabbana is enveloping womens’ lips in full-bodied reds with its first matte lipstick collection.

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Penhaligon’s smells daffodils this spring

March 9, 2015

British fragrance maker Penhaligon’s is showing early enthusiasm for spring with its Ostara scent, the official fragrance of London Fashion Week.

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LVMH nurtures young engineering talent through school partnership

March 9, 2015

Moët Hennessy Louis Vuitton is helping to train the engineers of tomorrow by participating in the Ecole Centrale Paris engineering school’s Supply Chain management chair.

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Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz

March 6, 2015

French fashion house Chanel is helping consumers decide which of Gabrielle “Coco” Chanel’s lovers, muses and relatives is right for them with a short quiz.

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