Fragrance and personal care

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Ralph Lauren builds cohesion between runway and fragrance via film

April 3, 2014

U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.

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Lancôme soars to top of beauty brands in China: L2

April 2, 2014

International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.

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Dior explores global flower sourcing with interactive map

April 2, 2014

French fashion label Dior is taking consumers on a trip around the world to its gardens with a feature article on its Web site.

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Top 10 luxury brand multichannel marketers of Q1

April 1, 2014

Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.

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Expert content lifts purchase intent more than branded user-generated media

March 31, 2014

SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.

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Duty Free Shopping invites travelers to Abu Dhabi for multi-sensory fragrance exhibit

March 31, 2014

LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.

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LiveLux retools consumer, sales associate bond via mobile connectivity

March 31, 2014

Mobile solutions service LiveLux is providing luxury brands with a much-needed tool to link the in-store experience with mobile and ecommerce.

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Jolting jaded consumers with out-of-home displays, events

March 31, 2014

SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.

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64pc of urban Chinese say craftsmanship most defines luxury: study

March 28, 2014

Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.

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Top 10 brand social videos of Q1

March 28, 2014

Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.

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