The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.
Fragrance and personal care
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British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.
Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.
Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.
French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.
French couture house Christian Dior is celebrating the history of its iconic scents with a new book.
French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game.
British automaker Bentley is amplifying the luxury of its men’s fragrance line with an exclusive edition by French crystal manufacturer Lalique.