A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
Fragrance and personal care
U.S. retailer Saks Fifth Avenue is focusing on the products offered by its beauty department with Vine videos that recreate an in-store tutorial in six-seconds.
French luxury conglomerate Kering is showcasing its artistic side by co-hosting the first United States event for A Shaded View on Fashion Film with the French Institute Alliance Française in New York.
Department store chain Neiman Marcus is accepting submissions for its fall 2014 beauty campaign Feb. 10 through March 31 to find women who represent the retailer’s everyday consumer.
French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.
French fashion house Chloé aimed to spark interest in its fragrance offerings with a banner advertised on the mobile-optimized version of New York magazine’s fashion blog The Cut.
Family-owned leather goods maker Hermès is letting its products speak for themselves with a behind-the-scenes video that shows the maison’s artisans at work.
Italy’s Dolce & Gabbana is sharing its spring beauty collection through a tutorialized section of its Web site where consumers can achieve the atelier’s seasonal branded look.
Fifty-six percent of beauty brands received challenged or feeble rankings for their digital performance in France, indicating that attention given to other markets saps commitment to the studied country, according to L2 Think Tank’s latest report.
Italian jeweler Bulgari is aiming to expand consumer knowledge with a promotion that explores its men’s fragrance range rather than its fine jewelry.