French perfume maison Guerlain has invited its top customers and collectors to an undisclosed location to experience its rare and valuable fragrance bottles firsthand.
Fragrance and personal care
- No categories
Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.
NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.
British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.
French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.
France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.
The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comité Colbert.