French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
Fragrance and personal care
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Luxury conglomerate LVMH Moët Hennessy Louis Vuitton recorded a 4 percent increase in revenue, or $34 million, during the first nine months of 2014.
Italian menswear label Brioni is encapsulating the feeling of wearing one of its Su Misura suits with a new scent.
Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
British fragrance maker Penhaligon’s is continuing its support of men’s health awareness through its participation in Movember.
The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.
British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.
Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.
Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.