British department store Fortnum & Mason is getting consumers’ senses tingling with a storewide campaign created to appeal to the five senses of sight, sound, touch, taste and smell.
Fragrance and personal care
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French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.
Aerin Lauder’s Aerin Beauty is exploring the pillars of its brand through a collection that explores both beauty and art.
Italian fashion brand Dolce & Gabbana is updated its latest fragrance Dolce, with a “younger, fresher even more floral” scent for spring 2015.
Luxury Daily’s live news from April 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.
French jeweler Boucheron is expanding its fragrance collections with Quatre, a new perfume that looks to blend modern style with timeless elegance.
Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.
French perfume house Fragrance Du Bois is promoting the sustainable use of one of its main ingredients by producing a new song in collaboration with Arab singer Nadeem Nour.
French beauty brand Guerlain is celebrating its heritage through a limited-edition bottle for its Muguet fragrance.
French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion.