French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.
Fragrance and personal care
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Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.
Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.
British fragrance maker Penhaligon’s teamed with the workshop Nina Frydlender Creazioni to create six exclusive fragrance bottles that will be sold for $1,060 on Nov. 29.
French atelier Saint Laurent is reinterpreting its Paris fragrance bottle through a collaboration with glassblowers in Murano, Italy.
French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.
U.S. fashion label Tom Ford is personifying its latest lipstick collection using the names of men who have left an impression on the eponymous founder over the course of his life and career.
Luxury conglomerate Moët Hennessy Louis Vuitton is participating in Employment for People with Disabilities Week.
Beauty marketer Estée Lauder has signed reality television star-turned high fashion model Kendall Jenner as its latest face.
Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.