Fragrance and personal care

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Chanel illuminates the new modern female with N°5 campaign

October 16, 2014

French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.

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LVMH’s organic revenue rises 4pc with leather goods leading momentum

October 14, 2014

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton recorded a 4 percent increase in revenue, or $34 million, during the first nine months of 2014.

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Brioni points to bespoke tailoring with fragrance

October 13, 2014

Italian menswear label Brioni is encapsulating the feeling of wearing one of its Su Misura suits with a new scent.

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Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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Penhaligon’s builds community awareness through Movember campaign

October 8, 2014

British fragrance maker Penhaligon’s is continuing its support of men’s health awareness through its participation in Movember.

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Estée Lauder Cos. builds breast cancer support system through shared experiences

October 7, 2014

The Estée Lauder Companies is continuing its support of breast cancer education and research through a user-generated content hub that shares survivors’ narratives.

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Burberry ties fragrance to fashion through capsule collection

October 6, 2014

British fashion label Burberry is celebrating the launch of its My Burberry fragrance with a collection of apparel and accessories inspired by the scent.

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Karl Lagerfeld draws inspiration from Choupette for beauty capsule

October 2, 2014

Together with Japanese cosmetics brand Shu Uemura, Karl Lagerfeld is celebrating his feline sidekick, Choupette, with a dedicated beauty line.

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Gucci enters beauty realm with sensual take on the modern woman

September 30, 2014

Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Giorgio Armani says sì to fragrance exploration

September 30, 2014

Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

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