U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.
Fragrance and personal care
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International beauty brands are facing stauncher competition from local players in the Chinese market, according to L2′s latest beauty report.
French fashion label Dior is taking consumers on a trip around the world to its gardens with a feature article on its Web site.
Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.
SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
LVMH-owned luxury travel retailer Duty Free Shopping Group is kicking off a series of global events with the inaugural Masters of Fragrance showcase in the capital city of the United Arab Emirates to celebrate the Middle Eastern region’s history of fragrance with a modern twist.
Mobile solutions service LiveLux is providing luxury brands with a much-needed tool to link the in-store experience with mobile and ecommerce.
SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.
Videos abounded in the first quarter of 2014 as luxury marketers sought to captivate fans with inspirational, fun and strange videos.