Fragrance and personal care

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Fortnum & Mason shows its sensitive side with storewide campaign

April 10, 2015

British department store Fortnum & Mason is getting consumers’ senses tingling with a storewide campaign created to appeal to the five senses of sight, sound, touch, taste and smell.

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Nina Ricci keeps consumers curious with series of teaser videos

April 10, 2015

French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.

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Aerin Beauty combines love of beauty, art for lipstick box set

April 9, 2015

Aerin Lauder’s Aerin Beauty is exploring the pillars of its brand through a collection that explores both beauty and art.

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Dolce & Gabbana refreshes Dolce fragrance for spring

April 9, 2015

Italian fashion brand Dolce & Gabbana is updated its latest fragrance Dolce, with a “younger, fresher even more floral” scent for spring 2015.

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Swarovski, Mandarin Oriental, Saks and Gucci – Live news

April 8, 2015

Luxury Daily’s live news from April 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.

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Boucheron introduces Quatre to extend fragrance collection

April 7, 2015

French jeweler Boucheron is expanding its fragrance collections with Quatre, a new perfume that looks to blend modern style with timeless elegance.

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Top 10 luxury brand multichannel marketers of Q1

April 7, 2015

Executives and experts in the luxury industry all agree that multichannel marketing strategies are essential for brands to stay afloat in the competitive market.

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Fragrance Du Bois sings song of sustainability for endangered ingredient

April 7, 2015

French perfume house Fragrance Du Bois is promoting the sustainable use of one of its main ingredients by producing a new song in collaboration with Arab singer Nadeem Nour.

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Guerlain honors perfuming heritage with annual collectable carafe

April 6, 2015

French beauty brand Guerlain is celebrating its heritage through a limited-edition bottle for its Muguet fragrance.

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Guerlain taps blogging network to showcase product versatility

April 6, 2015

French beauty brand Guerlain has partnered with seven influencers to show its cosmetic offerings to consumers in a more personalized and relatable fashion.

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