Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.
Fragrance and personal care
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U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.
French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.
Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.
French beauty marketer Lancôme has tapped Caroline de Maigret, a model who has worked for Chanel and Louis Vuitton as well as a music producer, to be its latest spokesmodel.
Footwear label Christian Louboutin is piquing consumer interest in its upcoming beauty line launch with a Web site takeover.
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.
London department store Harrods is taking a new approach to displaying the numerous fragrances it carries with a new perfumery retail concept set to debut in September.
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Italian fashion label Gucci is encouraging consumers to share their favorite scent from the brand’s Flora fragrance line through a Facebook application.