SEOUL, South Korea – South Korean beauty trends are taking the global skincare and cosmetic industry by storm as the Asian nation’s demand for innovative solutions impacts product development.
Fragrance and personal care
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French fashion house Chanel is paying homage to artistic icons with the help of its Le Vernis de Chanel nail polishes.
Shiseido Americas Corporation, a subsidiary of Japanese beauty company Shiseido Inc., has appointed industry veteran Jill Scalamandre the president of its newly created Global Makeup Center of Excellence.
British fashion label Burberry has chosen actress Lily James as the new face of its My Burberry fragrance.
Support and outreach have been common themes lately in the world of marketing.
Beauty marketer Estée Lauder is bringing a posh appeal to its cosmetics with the launch of a collection with designer Victoria Beckham.
Courtesy of a new European Parliament decision, luxury brands will now have more protection for their intellectual property.
British fashion house Burberry’s retail revenue of $1.503 million has gone unchanged year-on year, with its total revenue of $1.993 million only down 1 percent.
French conglomerate LVMH’s Kendo division has been signed by singer Rihanna for a complete cosmetic collection due out in 2017.
As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.