Fragrance and personal care

  • No categories


Baccarat honors past influences on fragrance industry with limited-edition scent

December 1, 2014

French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.

Share on FacebookShare on LinkedInShare on Twitter

Lancôme encourages online purchases with visualizer tool

November 26, 2014

Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.

Share on FacebookShare on LinkedInShare on Twitter

Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

Share on FacebookShare on LinkedInShare on Twitter

Penhaligon’s unveils exclusive fragrance bottles for Paris boutique

November 25, 2014

British fragrance maker Penhaligon’s teamed with the workshop Nina Frydlender Creazioni to create six exclusive fragrance bottles that will be sold for $1,060 on Nov. 29.

Share on FacebookShare on LinkedInShare on Twitter

YSL fetes Paris fragrance’s 30th anniversary with special-edition bottles

November 24, 2014

French atelier Saint Laurent is reinterpreting its Paris fragrance bottle through a collaboration with glassblowers in Murano, Italy.

Share on FacebookShare on LinkedInShare on Twitter

Chanel competes with online deals through limited-time shipping offer

November 21, 2014

French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.

Share on FacebookShare on LinkedInShare on Twitter

Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch

November 18, 2014

U.S. fashion label Tom Ford is personifying its latest lipstick collection using the names of men who have left an impression on the eponymous founder over the course of his life and career.

Share on FacebookShare on LinkedInShare on Twitter

LVMH crafts educational events to support people with disabilities

November 17, 2014

Luxury conglomerate Moët Hennessy Louis Vuitton is participating in Employment for People with Disabilities Week.

Share on FacebookShare on LinkedInShare on Twitter

Estée Lauder keeps up with fashion by signing Kendall Jenner

November 17, 2014

Beauty marketer Estée Lauder has signed reality television star-turned high fashion model Kendall Jenner as its latest face.

Share on FacebookShare on LinkedInShare on Twitter

Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

Share on FacebookShare on LinkedInShare on Twitter