Fragrance and personal care

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Penhaligon’s to be official scent of London Fashion Week

September 5, 2014

British fragrance house Penhaligon’s will once again provide the official scent of London Fashion Week.

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Estée Lauder films model muses to inspire consumers

September 5, 2014

Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.

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Dior relaunches J’adore campaign via multichannel experience

September 4, 2014

French atelier Christian Dior released its newest J’adore fragrance campaign with ambassador Charlize Theron through a dedicated Web site and several videos.

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Burberry taps Kate Moss, Cara Delevingne for fragrance launch

September 3, 2014

British fashion house Burberry has brought together British models Kate Moss and Cara Delevingne for the first time to create a campaign for its new women’s fragrance this fall.

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Penhaligon’s, Longchamp show dedication to design with architectural windows

September 2, 2014

For the fifth year, the Royal Institute of British Architects Regent Street Window Project will pair architects with retailers along Regent Street in London to design installations for the brands’ storefronts.

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Dior adds to teasers of the new J’adore fragrance effort

August 29, 2014

French atelier Christian Dior is continuing to tease a Sept. 3 release date for a new J’adore fragrance campaign.

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Dior examines color codes through fall beauty collection

August 29, 2014

French atelier Christian Dior is showing consumers its favorite colors with the brand’s fall 2014 beauty collection.

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Maison Martin Margiela calls for scent memories through images for Tumblr

August 29, 2014

Fashion brand Maison Martin Margiela is creating a space online for photographers to recreate olfactive memories through imagery.

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Dolce & Gabbana presents multichannel campaign for new skincare collection

August 28, 2014

Dolce & Gabbana is embodying its Latin roots in a new line of facial products that aim to enhance a woman’s natural beauty.

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Fendi shows wild side for Furiosa fragrance release

August 27, 2014

Italian fashion house Fendi is generating buzz for its latest fragrance Furiosa through a new social video and a behind-the-scenes look at the campaign.

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