Fragrance and personal care

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Chloé generates interest in new fragrance via social giveaway

January 15, 2015

French women’s apparel label Chloé is promoting its latest fragrance Chloé Love Story through a social campaign.

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Chanel shares research behind serum formula to instill product trust

January 15, 2015

French fashion house Chanel is starting a “revolution in hydration” with the introduction of its latest serum, Hydra Beauty.

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Armani teases beauty line with fashion content

January 14, 2015

Giorgio Armani Beauty is teasing its first couture makeup collection with a microsite and social video.

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Lancôme prepares consumers for their close-ups

January 14, 2015

Beauty marketer Lancôme is promoting its Visionnaire Cx skin care with a social contest that takes a detailed look at skin.

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La Mer taps “high-style” influencers to showcase skincare

January 12, 2015

Estée Lauder Cos.’ Crème de la Mer is introducing a new Illuminating Eye Gel treatment with two promotional campaigns called Through Their Eyes and #Eyeslightup.

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Fragrance Du Bois aligns with women’s causes in the Middle East

January 9, 2015

Niche perfume house Fragrance Du Bois honored women in the Middle East by participating as a sponsor for the Arab Women Awards 2014.

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Alfred Dunhill keeps G. Lorenzi alive with temporary exhibit

January 9, 2015

British menswear label Alfred Dunhill is inviting its consumers to its London boutique to share the history of the Cutler of Milan.

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Miami Design District continues to grow via Burberry opening

January 9, 2015

British fashion house Burberry has opened a new store in the blossoming Miami Design District.

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Lancôme hires Lisa Eldridge to help liberate makeup wearers

January 6, 2015

Beauty marketer Lancôme has recruited British cosmetologist Lisa Eldridge as the brand’s new global creative director of Lancôme makeup.

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Brands provide resolution help for goal-oriented consumers

January 5, 2015

As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.

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