Fragrance and personal care

  • No categories


Chanel consumers meet Misia through fragrance email blast

February 19, 2015

French fashion house Chanel is introducing a new scent to its artistic Les Exclusifs de Chanel fragrances through an email campaign.

Share on FacebookShare on LinkedInShare on Twitter

Dior skincare line appeals to range of consumers with natural look

February 18, 2015

French fashion house Christian Dior is taking inspiration from the elements to promote a new range of skincare products that are as light as air.

Share on FacebookShare on LinkedInShare on Twitter

Giorgio Armani Beauty urges women to say yes

February 17, 2015

Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.

Share on FacebookShare on LinkedInShare on Twitter

Chloé connects with consumers over New York love stories

February 13, 2015

French fashion label Chloé is appealing to fashionable romantics with Valentine’s Day-themed sponsored on New York magazine’s The Cut.

Share on FacebookShare on LinkedInShare on Twitter

Chanel opens first beauty concept store in US

February 13, 2015

French fashion house Chanel is setting its sights on Las Vegas, where it is opening its first dedicated fragrance, beauty and sunglass boutique within the United States.

Share on FacebookShare on LinkedInShare on Twitter

Floris London takes DIY strategy for hand-blended fragrance debut

February 13, 2015

British perfumer Floris London is taking a hands-on approach for the unveiling of its latest handmade eau de parfum with an in-store workshop.

Share on FacebookShare on LinkedInShare on Twitter

Marc Jacobs looks to dedicated readers with Elle mobile ad

February 12, 2015

U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site.

Share on FacebookShare on LinkedInShare on Twitter

Chanel commercial continues trend with high-profile director

February 9, 2015

French fashion house Chanel is continuing its work with high-profile directors with a short video and behind-the-scenes interview to promote its Bleu de Chanel perfume for men.

Share on FacebookShare on LinkedInShare on Twitter

3 of 10 Valentine’s Day purchases to be made on a mobile device

February 6, 2015

For Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to an infographic by Criteo.

Share on FacebookShare on LinkedInShare on Twitter

Hotel Cafe Royal mixologist crafts Givenchy fragrance-inspired cocktails

February 6, 2015

London’s Hotel Cafe Royal has created a cocktail menu dedicated to the rare and exotic ingredients French fashion house Givenchy uses in its L’Atelier de Givenchy collection.

Share on FacebookShare on LinkedInShare on Twitter