Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.
Fragrance and personal care
- No categories
Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.
France’s Chanel is reminding consumers of its men’s fragrance Allure Homme Sport with an email campaign that uses a seasonal beach theme.
Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.
Department store chain Neiman Marcus and New York retailer Bergdorf Goodman are strengthening their association to the fashion industry with an exclusive fragrance collection.
The Ritz-Carlton, Berlin, is giving guests a sensory experience with the newly opened Fragrances bar, which serves Diageo-based beverages inspired by iconic scents from Armani and Yves Saint Laurent.
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
As retailers and fashion brands begin to pay more attention to discerning male consumers, British fragrance house Penhaligon’s developed a full range of grooming products.
Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.
As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.