Fragrance and personal care

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Dolce & Gabbana taps new and old Hollywood for beauty campaign

July 21, 2014

Italy’s Dolce & Gabbana is channeling Hollywood icon Marilyn Monroe for its new beauty effort featuring actress Scarlett Johansson.

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Chanel reinterprets tweed to share codes with aspirational consumers

July 18, 2014

French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.

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Creed emails about new collection to keep subscribers informed

July 17, 2014

Fragrance house Creed Boutique is launching an email marketing campaign to inform subscribers about its new Acqua Original collection.

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Marc Jacobs ensures longterm awareness with Daisy Dream “Dream” capsule

July 16, 2014

U.S. apparel and accessories brand Marc Jacobs is expanding on current promotions for its latest fragrance Daisy Dream with a social time capsule initiative.

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Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

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Estée Lauder builds beauty community with Web site redesign

July 15, 2014

Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.

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Estée Lauder prompts consumer research with Vogue ad

July 14, 2014

Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.

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Michael Kors underscores menswear potential with new hire

July 9, 2014

U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.

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Jean Paul Gaultier creates “Glorywall” to increase Twitter presence

July 9, 2014

French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

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Top 10 luxury brand efforts of Q2

July 9, 2014

Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.

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