Fragrance and personal care

British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.

One-third of luxury marketers offer mobile commerce options for consumers on non-optimized Web sites, according to a new report from L2 Think Tank.

Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine’s fashion blog The Cut.

Italian fashion house Prada is engaging savvy affluent consumers with a digital collage-making tool to push its new series fragrance N°14 Rossetto.

Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst’s Town & Country magazine.

Italian jeweler Bulgari is tapping masculinity in a short film featuring Australian actor Eric Bana to push its new Man Extreme fragrance.

U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.

Italian fashion house Gucci is leveraging its new Guilty Black scent through a Facebook application that includes a video and fragrance locator.

French fashion house Givenchy is bolstering its new Le Rouge campaign through a branded social video that features apparel and beauty products.

New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.