Fragrance and personal care

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Estée Lauder prompts consumer research with Vogue ad

July 14, 2014

Beauty marketer Estée Lauder is encouraging exploration of the many shades of its Pure Color Envy Sculpting lipstick with an advertisement on Vogue magazine’s mobile Web site.

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Michael Kors underscores menswear potential with new hire

July 9, 2014

U.S. fashion label Michael Kors is working to improve its position in menswear with new hire Mark Brashear at the department’s helm.

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Jean Paul Gaultier creates “Glorywall” to increase Twitter presence

July 9, 2014

French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

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Top 10 luxury brand efforts of Q2

July 9, 2014

Luxury brands made an effort to appear more inclusive and to streamline the purchasing process in the second quarter of 2014.

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Lancôme explores French beauty through new Parisian muse

July 8, 2014

French beauty marketer Lancôme has tapped Caroline de Maigret, a model who has worked for Chanel and Louis Vuitton as well as a music producer, to be its latest spokesmodel.

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Christian Louboutin hypes beauty line with Web site takeover

July 8, 2014

Footwear label Christian Louboutin is piquing consumer interest in its upcoming beauty line launch with a Web site takeover.

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Top 10 luxury brand digital campaigns of Q2

July 8, 2014

In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.

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Harrods to enhance intimate experience with Salon de Parfums concept

July 7, 2014

London department store Harrods is taking a new approach to displaying the numerous fragrances it carries with a new perfumery retail concept set to debut in September.

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Top 10 luxury brand social marketers of Q2

July 3, 2014

Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.

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Gucci encourages social sharing with fragrance Facebook app

July 1, 2014

Italian fashion label Gucci is encouraging consumers to share their favorite scent from the brand’s Flora fragrance line through a Facebook application.

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