Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.
Fragrance and personal care
- No categories
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.
French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.
French couture house Christian Dior is celebrating the history of its iconic scents with a new book.
French fashion house Givenchy is helping consumers determine which beauty product is best for them by positioning the choices as a dating game.
British automaker Bentley is amplifying the luxury of its men’s fragrance line with an exclusive edition by French crystal manufacturer Lalique.
French fashion label Jean Paul Gaultier is launching a fragrance with a branded hashtag that allows the scent to develop a voice through dedicated social media pages.
British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.
Italian fashion house Dolce & Gabbana is targeting older female consumers by promising a youthful look through the use of its “Lift” beauty products.