Fragrance and personal care

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Beauty, jewelry advertisers compete for visibility in Tatler’s November edition

November 10, 2014

Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”

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Condé Nast enables shoppable ads to boost consumer engagement

November 7, 2014

Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.

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Penhaligon’s holiday gift boxes see historical fashion inspiration

November 6, 2014

British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.

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Dior creates multichannel campaign for golden holiday collection

November 5, 2014

French atelier Christian Dior is introducing a holiday collection that focuses on the accents of gold on certain branded beauty products.

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Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

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French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary

November 4, 2014

The cryptic and socially expansive Rêver2074 initiative put forth by French luxury firms and cultural institutions has been unveiled as a celebratory ode to the Comité Colbert.

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Estée Lauder adds Rodin olio lusso to beauty line

October 31, 2014

Beauty marketer Estée Lauder is acquiring skincare brand Rodin olio lusso under undisclosed terms.

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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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Dior conceptualizes fragrance origin with interactive video

October 29, 2014

French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.

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Burberry curates runway beauty look to spur new product interest

October 27, 2014

British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.

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