Ralph Lauren Fragrances is helping consumers find their ideal scent through a new “Fragrance Bar” feature on its Web site.
Fragrance and personal care
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LVMH-owned Italian fragrance house Acqua di Parma is sharing the art and culture of its home country with the world in a new exhibition titled “I’ll Be There Forever/The Sense of Classic.”
Moët Hennessy Louis Vuitton followed François Demachy, perfumer-creator of Parfums Christian Dior, to further understand the origins of perfume.
Parisian fashion label Kenzo has debuted three fragrances as a collection to enable consumers to select the scent profile that best matches their personal style.
Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.
French fashion house Chloé has selected the great-granddaughter of author Ernest Hemingway as the new face of its signature fragrance, Chloé Eau de Parfum.
The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.
France’s Guerlain is extending the personal connection a consumer has with a fragrance through an unnamed scent.
A fragrance effort by U.S. fashion label Tom Ford has received negative feedback due to accusations that the image is degrading to women.
NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.