Fragrance and personal care

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Ralph Lauren Fragrances assists in scent selection with Fragrance Bar

May 13, 2015

Ralph Lauren Fragrances is helping consumers find their ideal scent through a new “Fragrance Bar” feature on its Web site.

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Acqua di Parma explores classic theme with contemporary Italian art exhibit

May 13, 2015

LVMH-owned Italian fragrance house Acqua di Parma is sharing the art and culture of its home country with the world in a new exhibition titled “I’ll Be There Forever/The Sense of Classic.”

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LVMH gains insight into fragrances with social video

May 12, 2015

Moët Hennessy Louis Vuitton followed François Demachy, perfumer-creator of Parfums Christian Dior, to further understand the origins of perfume.

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Kenzo welcomes consumers to “Totem tribe” with 3 new scents

May 11, 2015

Parisian fashion label Kenzo has debuted three fragrances as a collection to enable consumers to select the scent profile that best matches their personal style.

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Brands get to consumers’ hearts with emotional Mother’s Day efforts

May 7, 2015

Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.

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Chloé captures essence of a “Chloé girl” in latest fragrance ambassadorship

May 6, 2015

French fashion house Chloé has selected the great-granddaughter of author Ernest Hemingway as the new face of its signature fragrance, Chloé Eau de Parfum.

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Implicit, collaborative data collection minimizes privacy concerns: report

May 4, 2015

The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.

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Guerlain encourages personalization with no name fragrance

May 1, 2015

France’s Guerlain is extending the personal connection a consumer has with a fragrance through an unnamed scent.

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UK’s ASA clears Tom Ford fragrance ad after claims of indecency

May 1, 2015

A fragrance effort by U.S. fashion label Tom Ford has received negative feedback due to accusations that the image is degrading to women.

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4 trends dominate affluent purchasing post-recession, claims YouGov exec

May 1, 2015

NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.

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