High-end interior design firm Holly Hunt has started using mobile devices as an interactive presentation vehicle for potential customers and for video inventory in its warehouses.
Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.
Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond a recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.
American Express Publishing’s Travel + Leisure magazine saw an 11 percent increase in ad pages from this time last year, boasting front-of-book spreads from Hermès, Boeing, Rolex, Cartier and Chanel.
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.
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