Home furnishings

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Luxe Interiors + Design continues expansion with debut San Francisco imprint

July 18, 2014

Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Top 10 home furnishing brand efforts of H1

July 15, 2014

In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.

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Ralph Lauren Paint inspires purchases through magazine feature

July 11, 2014

U.S. brand Ralph Lauren Home is providing interior decorating ideas through an editorial feature across the Web sites of Hearst shelter publications Veranda, Elle Décor and House Beautiful.

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Jenn-Air pushes experiences over product via Departures mobile effort

July 11, 2014

High-end appliance manufacturer Jenn-Air is looking to share its design insights with mobile readers of Time Inc’s travel imprint, Departures.

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Baccarat shows timelessness through global love stories

July 10, 2014

French glassmaker Baccarat is celebrating its global appeal with a series of romantic vignettes directed by women in major cities.

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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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US brands, retailers send patriotic emails to show heritage, personality

July 3, 2014

U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.

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Jenn-Air hosts food-centric event for PFLAG

July 1, 2014

Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.

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Royal Copenhagen invites consumers to experience craftsmanship first-hand

June 30, 2014

Danish porcelain maker Royal Copenhagen is giving consumers a first-hand experience of the brand’s craftsmanship with a series of classes at its flagship store.

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