Glassmaker Lalique is jump-starting a lifestyle-focused rebranding effort by featuring a luxury furniture, accessories and bed linen collection called Lalique Maison in new showrooms.
Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.
Robb Report is pushing into the wave of new home and design content from top publications by providing its own take on architecture, home products, furnishings and interior design in a bi-monthly magazine.
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
Silvermaker Christofle is celebrating the launch of its new flagship in New York through event marketing, digital efforts and limited-edition products in the store.
High-quality linens brand Frette is aiming for in-store and online buys through its new fall/winter 2012 catalog in which it is offering a coupon for 15 percent off the new collection.
Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.
Marketers including Barneys New York, ClearJet, Four Seasons and Lugano Diamonds are illuminating their products through interactive advertisements in the September Robb Report iPad edition.
British automaker Aston Martin is debuting its new Silver by Aston Martin collection – a selection of silverware, travel goods and gifts – in a new shop-in-shop inside department store Harrods.
Condé Nast’s Architectural Digest increased the breadth of its readership through its first digital version, revealing tablet-specific content and advertisements from brands such as Giorgio Armani, Patek Philippe, Bottega Veneta and Chanel.