Luxury advertisers such as Chanel and Hermès jockeyed for attention in Bloomberg Pursuits’ holiday edition to spur gifting ideas for the imprint’s affluent audience.
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Cartier and Louis Vuitton were among the luxury advertisers featured in WSJ. magazine’s fourth annual November “Innovators” issue honoring innovative and influential individuals.
NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
Italian menswear label Canali is shaping “the art of the entrance” with the latest edition of “200 Steps” starring actor Michael Douglas.