Marketing

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Bloomberg Pursuits aligns with reader sentiment in holiday issue via ads, content

November 13, 2014

Luxury advertisers such as Chanel and Hermès jockeyed for attention in Bloomberg Pursuits’ holiday edition to spur gifting ideas for the imprint’s affluent audience.

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69pc of advertisers new to WSJ. magazine’s November edition

November 12, 2014

Cartier and Louis Vuitton were among the luxury advertisers featured in WSJ. magazine’s fourth annual November “Innovators” issue honoring innovative and influential individuals.

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Storytelling success requires the right partners

November 11, 2014

NEW YORK – With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.

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Marc Jacobs Beauty allows for ecommerce ease via Instagram shop

November 10, 2014

U.S. fashion label Marc Jacobs is simplifying the path to purchase for its beauty collection with a new Instagram effort.

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Facebook ranks 3rd for reach, 28th for engagement: report

November 10, 2014

The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.

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Beauty, jewelry advertisers compete for visibility in Tatler’s November edition

November 10, 2014

Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”

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Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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Pinterest narrows marketing funnel to allow for smooth consumer journey

November 7, 2014

NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.

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Fragmented audience platforms offer opportunity for authentic engagement

November 6, 2014

NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.

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Canali makes an entrance through Hollywood tastemaker film

November 6, 2014

Italian menswear label Canali is shaping “the art of the entrance” with the latest edition of “200 Steps” starring actor Michael Douglas.

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