Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
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Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.
Forty percent of donations from ultra-high-net-worth individuals in the United States goes toward educational causes, according to a report by Wealth-X and Arton Capital.
Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.
Wealth management firms such as U.S. Trust and Northern Trust promoted their financial services in the first edition of Barron’s Penta since the newsprint section insert went glossy.
As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.
Jewelers such as Tiffany & Co. and Bulgari looked to the October issue of Tatler to show off designs able to complement the fall fashions seen in recent editions.
Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.
Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue.