Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.
- No categories
Louis Vuitton and Hermès are among the luxury fashion houses “always in style” that grace the pages of Architectural Digest’s September edition.
Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.
French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.
Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.
The New York Post is the latest news outlets to increase its circulation of a supplement targeting affluent readers.
Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue’s August issue.
Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.
Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.