Marketing

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The “Next 15″ will drive 80pc of emerging market growth by 2025: report

July 30, 2014

As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.

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Piaget extends awareness at eponymous polo cup via rose code

July 30, 2014

Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.

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Shiseido builds product awareness via consumer research

July 29, 2014

Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.

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Omega, Dior stand out among exclusive content in Architectural Digest’s August edition

July 29, 2014

Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.

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Luxury marketers give glimpse of fall fashions in W’s August edition

July 25, 2014

Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.

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Gucci, Louis Vuitton go for early fashion push in August edition of Tatler

July 23, 2014

Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.

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Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Luxe Interiors + Design continues expansion with debut San Francisco imprint

July 18, 2014

Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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