French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.
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Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”
Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.
Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.
French fashion label Givenchy is allowing consumers to create their own scent profile each time they wear Ange ou Démon Le Parfum & Accord Illicite, a fragrance duo.
LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.
French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.
As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.