French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Fendi, Christian Dior and Louis Vuitton were among the fashion marketers that promoted the latest handbag designs in Condé Nast-owned Tatler’s March issue to complement the spring collections featured in the publication.
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
French fashion house Balenciaga is offering a handbag model exclusively on its ecommerce site to drive traffic from its loyal consumers.
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
Patek Philippe, Bulgari and Clive Christian aimed to capture the affluent lifestyle in Condé Nast-owned Architectural Digest’s March issue by appealing to the shelter publication’s male and female readers.
While luxury jewelry brands are featuring diamonds and retailers are showcasing fine chocolate collections, fashion brands are focusing on entry-level goods and accessories for holiday gifting.
Luxury consumption will grow organically over the next 10 years with overall spending growing from approximately $985.5 billion today to almost $1.2 trillion in 2020, according to a new report.