Marketing

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad

April 7, 2014

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.

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Top 10 luxury brand mobile efforts of Q1

April 4, 2014

Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.

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Fashion marketers rely on repetition in April edition of Vogue

April 4, 2014

Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Financial Times responds to popularity of supplements with How To Spend It expansion

April 3, 2014

The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.

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Armani drives Web traffic for revamped Casa site with Twitter talk

April 3, 2014

Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.

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Ralph Lauren builds cohesion between runway and fragrance via film

April 3, 2014

U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.

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Top 10 luxury brand social marketers of Q1

April 2, 2014

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

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Louis Vuitton, Dior aim for accessibility in W magazine’s April edition

April 2, 2014

Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.

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Fashion marketers push beauty lines for Tatler’s April issue Beauty Awards

March 28, 2014

Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazine’s annual Beauty Awards.

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