Marketing

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Regent Street gets in the sartorial spirit for first Fashion and Design Month

August 27, 2015

Fashion and design is colliding on London’s Regent Street with a month-long invitation to meet the creative and design talents that call the high street home.

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Fred Segal pulls up its denim roots in ecommerce debut

August 27, 2015

U.S. department store Fred Segal has launched its first ecommerce- and content-driven Web site.

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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

August 27, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Anya Hindmarch to cause traffic diversion in Selfridges’ parking garage

August 27, 2015

British accessories label Anya Hindmarch is taking the next exit ramp to department store Selfridges to promote its fall/winter 2015 collection this September.

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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

August 27, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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Longchamp uses realistic settings to connect with consumers

August 27, 2015

French apparel and accessories label Longchamp is bringing its products into daily life with a new campaign highlighting its footwear and ready-to-wear collection.

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Children set to become luxury’s latest consumer

August 27, 2015

Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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Lack of WiFi on selling floor is a serious concern: report

August 27, 2015

Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.

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How big of an effect will the market shake-up have on luxury?

August 26, 2015

It is too soon to know if the recent drops in the stock market will be of serious consequence to the luxury market, but right now, the United States looks like the last domino standing.

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Chanel checks the charts with astrological Instagram effort

August 26, 2015

French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

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