Marketing

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Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition

October 10, 2014

Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”

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The Macallan shares tasting notes, experience via minimalistic videos

October 8, 2014

Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.

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UHNW approach to philanthropy shifts from gifts to targeted projects

October 8, 2014

Forty percent of donations from ultra-high-net-worth individuals in the United States goes toward educational causes, according to a report by Wealth-X and Arton Capital.

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Top 10 luxury brand social marketers of Q3

October 8, 2014

Luxury brands consistently turned to Instagram and WeChat to reach younger and aspirational consumers in the third quarter of 2014.

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Penta’s inaugural glossy issue allocates finance advice via ad space, content

October 8, 2014

Wealth management firms such as U.S. Trust and Northern Trust promoted their financial services in the first edition of Barron’s Penta since the newsprint section insert went glossy.

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Top 10 luxury brand digital efforts of Q3

October 7, 2014

As luxury brands continue to establish their ecommerce presence, many are changing up the ways consumers interact with their digital stores, crafting experiences that go beyond purchasing.

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Tatler’s October edition stays golden with 5pc ad page increase from year-ago

October 7, 2014

Jewelers such as Tiffany & Co. and Bulgari looked to the October issue of Tatler to show off designs able to complement the fall fashions seen in recent editions.

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Mikimoto positions pearls as everyday accessory in new ad effort

October 6, 2014

Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.

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Ralph Lauren, Gucci market to digital drivers in Vanity Fair’s October edition

October 6, 2014

Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue.

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