French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
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Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.
The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.
Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.
Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the city’s consumers are becoming more familiar with Western brands through travel, according to a report by Borderfree.
Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.
NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.