Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.
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Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.
Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.
Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.
The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.
Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.
U.S. apparel and accessories brand Ralph Lauren is expanding its fragrance collection with addition of Midnight Romance that embodies feminine mystery.
Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.
Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.
Christian Dior and Dolce & Gabbana were among the fashion marketers promoting fragrance and beauty collections in the April edition of Tatler to lend support to the magazine’s annual Beauty Awards.