Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.
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NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.
NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.
NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.
Swiss watchmaker Jaeger-LeCoultre is paying tribute to one of its most important timepieces by examining the influencing scientific journey with three limited-edition releases.
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.
Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”
Scottish whiskey distiller The Macallan is introducing its latest Rare Cask spirit to followers on social media using a series of short Vine-like videos.