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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

March 2, 2015

French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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Advertisers tout spring season hitmakers in W magazine’s March edition

March 2, 2015

Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”

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Top 5 brand moments from last week

March 2, 2015

Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.

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Fashion designers, automakers top millennials’ list of luxury brands: report

February 27, 2015

Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

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Givenchy encourages consumer involvement via layered fragrances

February 26, 2015

French fashion label Givenchy is allowing consumers to create their own scent profile each time they wear Ange ou Démon Le Parfum & Accord Illicite, a fragrance duo.

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Krug invites skiers to chill slopeside with pop-up eatery

February 26, 2015

LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.

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Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week

February 26, 2015

French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.

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Next consumer spending boom scheduled to arrive in 2026: report

February 26, 2015

As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.

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