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Burberry updates fashion calendar to meet global demand

February 5, 2016

British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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Announcing Mcommerce Summit 2016 New York May 5

February 5, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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47pc want real-time promotions – few retailers offer them: report

February 4, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Pucci twists, tweaks past for spring/summer 2016 ad campaign

February 3, 2016

Italian fashion house Emilio Pucci’s spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti’s “new rule-breaking dictate.”

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Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Chanel extends Kristen Stewart relationship to include beauty

February 2, 2016

French fashion house Chanel has selected actress Kristen Stewart as the new face of its cosmetics.

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Zoolander infiltrates high fashion as film premiere approaches

February 2, 2016

Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now.

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Dior parties at Boom Boom Room for Poison Girl effort

February 2, 2016

French fashion house Christian Dior is writing a new narrative for its Poison fragrance line in a bid for a younger demographic’s interest.

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Why loyalty points may become mobile wallets’ primary currency

February 2, 2016

The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.

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