Marketing

American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.

Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.

Email blasts need to stand out and have a clear call-to-action if luxury marketers want to increase their mobile click-through rates this year.

Even in the face of an unstable economy, consumers are increasingly shopping for full-priced luxury online rather than flash sale items, according to new research from American Express Business Insights.

Sotheby’s International Realty is looking to encourage affluent consumers to browse through its housing listings with its new location-based iPad application.

Trump International Hotel’s Las Vegas property is looking to increase its online bookings through a charitable tie-in with the American Heart Association during American Heart Month.

Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?

Small luxury hotel operator Auberge Resorts is inviting guests to entertain their daring side with a slew of new adventure-themed experiences at its properties in the United States and Mexico.

London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news.

Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children’s Cancer Center and has created two special-edition bracelets to benefit the cause.