Italian atelier Prada released a video partner to its Resort 2014 print campaign that focuses on accessories to target consumers shopping during the holiday season.
Breguet, Hermès and Ralph Lauren continued the holiday push in the 30th Annual Gift Guide found in Robb Report’s December issue to appeal to wealthy subscribers as they browse the extravagant gifts featured in the publication.
Italian fashion house Versace has officially confirmed Stefani Germanotta, better known as Lady Gaga, as the face of its spring 2014 campaign, a departure for the brand that usually uses models rather than celebrities in print ads.
Luxury hotel brands such as Luxury Collection and Peninsula Hotels and Resorts stood out among the pages of Financial Times’ “How To Spend It” magazine supplement sent to subscribers of the newspaper on the weekend of Nov. 16 and Nov. 23 to pique the interest of its affluent readers who may plan to travel for the holidays.
Dolce & Gabbana, Louis Vuitton and Gucci placed new or elaborate campaigns in Condé Nast’s Vogue to hit a final resounding note before holiday shopping hits its stride.
Department stores Barneys and Bergdorf Goodman are increasing engagement with their highly-trafficked holiday window displays with Instagram components that will likely hike global awareness.
Jeweler Tiffany & Co. is using an interactive Facebook application accessible on both mobile and desktop to pique the interest of consumers preparing to shop for the winter holidays.
Switzerland’s Chopard is collaborating with made-to-measure Italian automaker Zagato for a two-watch series that will likely appeal to affluent male consumers interested in classic and bespoke cars.
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Montblanc, maker of writing instruments and watches, is elevating its history of fine craftsmanship on a microsite dedicated to the brand’s Heritage Collection 1912 to attract new consumers with an interest in artistry.