Marketing

  • No categories


62pc of businesses still treat mobile as a new technology: Forrester

December 18, 2014

Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

Share on FacebookShare on LinkedInShare on Twitter

Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 17, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 17, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Marketers quickly embrace simplicity of Yo app

December 17, 2014

The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

Share on FacebookShare on LinkedInShare on Twitter

Lyst consumers spent 68M minutes on platform in 2014

December 16, 2014

Fashion ecommerce platform Lyst has crunched the data from sales on its site to produce the year’s highlights and product winners for 2014.

Share on FacebookShare on LinkedInShare on Twitter

Delvaux ups consumer interaction with two-screen holiday effort

December 16, 2014

Belgian leather goods maker Delvaux is bringing its holiday campaign to life using augmented reality.

Share on FacebookShare on LinkedInShare on Twitter

Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 16, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter

Use mobile to make customers feel cared for: report

December 16, 2014

Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.

Share on FacebookShare on LinkedInShare on Twitter

Brands need to adapt to remain competitive: report

December 15, 2014

Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing.

Share on FacebookShare on LinkedInShare on Twitter

Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats

December 15, 2014

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

Share on FacebookShare on LinkedInShare on Twitter