Condé Nast-owned British Vogue and London department store Harrods are striking a partnership for the third annual Vogue Festival March 29-30 to create a high-end, stylish experience for fashion-minded attendees.
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Patek Philippe, Bulgari and Clive Christian aimed to capture the affluent lifestyle in Condé Nast-owned Architectural Digest’s March issue by appealing to the shelter publication’s male and female readers.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.
Luxury brands across market sectors have been creating highly-curated editorial content hosted on a branded blog rather than social media to appear more transparent to core consumers.
Luxury consumption will grow organically over the next 10 years with overall spending growing from approximately $985.5 billion today to almost $1.2 trillion in 2020, according to a new report.
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s winter issue.