Media/publishing

Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.

Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.

Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale’s and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show’s success.

Italian linens brand Frette is promoting a contest with Gilt Home through the luxury experience site’s social media and email list that requires consumers to sign up for brand emails to be entered.

Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.

New York-based department store Bergdorf Goodman upped its mobile offerings through new digital content styled Bergdorf Goodman Vision in Zite’s mobile application.

Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.

Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.

Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.

Department store chain Bloomingdale’s is aiming to build brand loyalists through mobile calls-to-action in a print campaign in the April edition of Condé Nast’s Vanity Fair magazine.