Media/publishing

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Scent strips create sensory gift guide in Vanity Fair’s December edition

December 5, 2014

Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.

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Condé Nast to jumpstart young fashion careers with Miss Vogue courses

December 2, 2014

Due to the successful growth of its educational offerings, Condé Nast College of Fashion & Design is expanding upon the classes available.

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Veranda wraps up 2014 with fourth consecutive year of paging, revenue gains

December 1, 2014

Chanel and Armani Casa are among the luxury brands taking part in Veranda’s “season of style” in the publication’s November/December issue to increase product awareness before the holidays.

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Montblanc staggers holiday effort’s unveiling to stay top-of-mind

November 26, 2014

Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.

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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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Luxe Interiors + Design ups frequency as other shelter imprints flatline

November 24, 2014

SANDOW’s Luxe Interiors + Design is marking its tenth anniversary with the announcement that the publication will become a bimonthly beginning fall 2015.

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Condé Nast, GroupM ensure future ad visibility among “human beings”

November 24, 2014

Publishing conglomerate Condé Nast and media investment firm GroupM have come to an agreement regarding how mobile advertisements will be viewed across the publisher’s channels.

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Tatler uncovers lifestyles of society personalities with TV documentary

November 21, 2014

Condé Nast lifestyle publication Tatler is giving a television audience a behind-the-scenes look at its inner operations with a three-part television documentary.

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How To Spend It temporarily rebrands for 20th anniversary charity auction

November 21, 2014

The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.

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Architectural Digest’s November edition influences holiday home makeovers

November 20, 2014

Giorgio Armani and Fendi’s home furnishing lines inspired readers of Architectural Digest’s November issue to update their interior decorating before holiday guests arrive.

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