Italian jeweler Bulgari is promoting its Save the Children ring with a star-studded video on its Facebook page and a dedicated Web page.
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Fourteen London-based fashion labels, including Burberry and Alexander McQueen, partnered with the Britain’s Office of Charity’s organization Save the Children on a collection of sweaters to be auctioned through text to benefit the charity.
LVMH-owned Hennessy is appealing to philanthropic cognac drinkers with limited-edition magnum bottle of Hennessy V.S with label artwork designed by renowned Brazilian artists Os Gêmeos.
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.
Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Swiss watchmaker Breitling is honoring World War II veterans with a limited-edition watch collection that contributes a percentage of proceeds to the Honor Flight Network.
Swiss jeweler Chopard is working together with the Happy Hearts Fund to help rebuild schools and aid children that have been affected by natural disasters with an exclusive bracelet designed specifically for the cause.
Italy’s Gucci is teaming up with Twitter to continue the charitable efforts of its Chime for Change organization Dec. 5-7 with a hackathon called “Chime Hack” to create mobile applications to assist women and girls in need.