Nonprofits


Mercedes commits $1.3M for multi-city donations

April 11, 2012

German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.


Inspirato charity platform exchanges donations for high-end vacations

April 9, 2012

High-end destination club Inspirato is partnering with local, national and global charities for its Inspired Giving platform that allows non-members access to its property portfolio in exchange for donations to organizations.

Jaeger-LeCoultre puts on fourth auction to benefit UNESCO

March 13, 2012

Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.

Montblanc creates unique bracelets to raise awareness, funds for pediatric cancer

February 9, 2012

Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children’s Cancer Center and has created two special-edition bracelets to benefit the cause.

Fabergé promotes iconic collection, CSR with world’s largest egg hunt

January 11, 2012

Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.

Swarovski accelerates brand awareness through multichannel augmented reality installation

December 2, 2011

Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.

Peninsula Hotels uses in-store profits for holiday charity initiative

December 2, 2011

Peninsula Hotels is adding to the Enrich Your Life guest experience program with its Trees of Hope campaign in which guests can buy holiday ornaments with profits going toward the Make-A-Wish Foundation.

Tiffany goes with dedicated Web page to emphasize CSR

November 23, 2011

Jeweler Tiffany & Co. is flaunting its commitment to corporate social responsibility with a dedicated page on its Web site that outlines the marketer’s charity projects, sustainability efforts and responsible sourcing.

Jaeger-LeCoultre tackles child abuse with Hong Kong boutique donations

November 9, 2011

Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.

Philanthropy will help luxury brands win over affluent consumers: Luxury Briefing Wealth Summit

October 31, 2011

LONDON – More than half of the world’s affluent consumers feel a responsibility to give to those who are less fortunate, according to a presentation at the Luxury Briefing Wealth Summit.