Time Inc.’s Coastal Living magazine is offering tours of its $7 million Showhouse to the public to increase interaction and attract new readers, and potential buyers of the Coronado Beach, CA, coastal home.
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Italian fashion label Gucci is incentivizing purchases for its fragrance range to spur donations that will benefit the mission of its Chime for Change charity initiative.
Prada, Céline and Alexander McQueen are among the participating brands of the Condé Nast-backed Born Free Africa charity initiative in the May issue of Vogue.
Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.
Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.
NAPLES, FL – A Gucci executive said at the Luxury Summit 2014 that through charity initiatives the label is able to motivate consumers to become more active.
Trump International Hotel & Tower New York at Central Park is joining in on the fun of Fabergé’s expansive Big Egg Hunt that has recently entered the five boroughs with a family-friendly package for Easter.
French fashion label Kenzo is blending social media and awareness with ecommerce in a Parisian digital pop-up store for its NoFishNoNothing line.
During Architectural Digest’s Home Design Show a number of brands are taking the opportunity to align themselves with a cause.