Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
- Apparel and accessories
- Arts and entertainment
- Consumer electronics
- Consumer packaged goods
- Financial services
- Food and beverage
- Fragrance and personal care
- Home furnishings
- Legal and privacy
- Real estate
- Software and technology
- Travel and hospitality
French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
Danish audio and video brand Bang & Olufsen is ensuring its products exceed the functionality expectations of affluent consumers with the release of its first Bluetooth speaker.
German fashion label Porsche Design has extended its product offerings to include timepieces manufactured completely in-house.
Rosewood Hotels and Resorts announced the opening of its first Chinese property in Beijing’s Central Business District in the Chaoyang neighborhood.
U.S. menswear label John Varvatos has announced plans to open the brand’s first Midwest boutique in the heart of the eponymous founder’s hometown of Detroit.
Condé Nast’s W magazine is giving its past fashion coverage a new lease on life with a book focusing on ten of its most memorable stories.
U.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.
French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.