Audi beat out rivals BMW and Mercedes-Benz by creating print and television advertising campaigns that most resonated with affluent consumers by highlighting brand innovation and efficiency, according to a study by Phoenix Marketing International.
InterContinental Hong Kong is jumping on a culinary trend bandwagon by hosting its first Sake and Umami dinner in Asia later this month.
Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.
Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.
French fashion label Christian Dior is showing off the history of its jewelry, fashion and perfume collections through a three-book slipcase set published by Assouline.
Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.
Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
Yacht brokerage firm 26 North Yachts is leveraging its newly-relaunched Web site that provides information on more than 80 yacht manufacturers with video reviews and comparisons.
Jeweler David Yurman is bolstering its social media presence through fresh campaign images with model and new brand ambassador Giselle Bündchen that allow consumers to shop for the new fall collection on Facebook.
German automaker BMW’s recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.
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