Industry sectors


Lancôme encourages online purchases with visualizer tool

November 26, 2014

Beauty marketer Lancôme is letting consumers see what a product will look like on a similar skin tone with a new ecommerce tool.

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Maserati looks back to origins by honoring entrepreneurs

November 26, 2014

Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.

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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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Inviting nominations for the 2014 Luxury Daily Awards

November 26, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Four Seasons suffuses Orlando resort with holiday spirit

November 25, 2014

Four Seasons Resort Orlando, FL, at Walt Disney World is piquing the interest of families this holiday season with thematic offers.

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Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

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Hermès targets comic book fans with superhero scarves

November 25, 2014

French leather goods maker Hermès is sending out a team of “Super H” scarves to patrol the night skies in a new social video.

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Langham reopens Sydney location after $30M renovation

November 25, 2014

The Langham, Sydney is welcoming guests Dec. 2 after an appraisal and renovation period following the brand’s initial purchase of the property two years ago.

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Penhaligon’s unveils exclusive fragrance bottles for Paris boutique

November 25, 2014

British fragrance maker Penhaligon’s teamed with the workshop Nina Frydlender Creazioni to create six exclusive fragrance bottles that will be sold for $1,060 on Nov. 29.

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