Industry sectors


IWC Schaffhausen renews Formula One partnership with limited-edition watches

October 24, 2014

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

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Chanel taps Pharrell for upcoming mini-film to debut in The Alps

October 23, 2014

French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.

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Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening

October 23, 2014

Danish audio and video brand Bang & Olufsen is ensuring its products exceed the functionality expectations of affluent consumers with the release of its first Bluetooth speaker.

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Porsche Design reinforces horology interest via first timepieces made in-house

October 23, 2014

German fashion label Porsche Design has extended its product offerings to include timepieces manufactured completely in-house.

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Rosewood Hotels enters Chinese market with cultural focus

October 23, 2014

Rosewood Hotels and Resorts announced the opening of its first Chinese property in Beijing’s Central Business District in the Chaoyang neighborhood.

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John Varvatos returns to inspirational roots with Detroit boutique

October 23, 2014

U.S. menswear label John Varvatos has announced plans to open the brand’s first Midwest boutique in the heart of the eponymous founder’s hometown of Detroit.

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W magazine revisits avant-garde stories in photography book

October 23, 2014

Condé Nast’s W magazine is giving its past fashion coverage a new lease on life with a book focusing on ten of its most memorable stories.

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Michael Kors sets strong precedent for China store opening: report

October 23, 2014

U.S. fashion label Michael Kors’ Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.

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Jimmy Choo drives in-store traffic via made-to-measure pick-ups

October 23, 2014

British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

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Guerlain touts brand know-how with heritage content hub

October 23, 2014

French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

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