Luxury Daily’s live news from Mar. 4 – Etihad adds aircraft to New York services; Maserati shows royal ties in auction; Four Seasons Maui focuses on wellness; Piaget sponsors International Polo Club event.
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Today in luxury marketing – Karl Lagerfeld on fur (yea), selfies (nay) and keeping busy; Emirates Airlines sees need for 100 to 200 Airbus A380s; Lexus jumps back into US luxury sales race with new SUV; As luxury real estate grows, its classification blurs.
Italian cashmere brand Loro Piana is honoring its hand-stitched coats with a social video connecting the dots of more than 3,000 stitches that compiled two garments.
Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.
Four Seasons Resort Maui at Wailea, HI is granting guests’ wishes for wellness options within the hotel with a clinical nutritionist and chiropractor on call for personalized health and nutrition.
Italian automaker Maserati will see one of its renowned automobiles auctioned by international auctioneers Coys March 10.
United Arab Emirates airline Etihad Airways is expanding its presence in the United States with increased flight services between New York and Abu Dhabi.
Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.
Both Fortnum & Mason and Harrods are participating in the RHS Chelsea Flower Show in London to create an immersive branded experience outside of the store.
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.