Industry sectors


Dior gives insider access to atelier in documentary

April 18, 2014

French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.

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Krug ID app creates mobile reference network for Champagne lovers

April 18, 2014

French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.

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Bang & Olufsen targets US consumers with sensory retail concept

April 18, 2014

Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.

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Canali taps Mr Porter editor for styling session to build online presence

April 18, 2014

Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.

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Douglas Elliman invigorates West Coast offices with first major project

April 18, 2014

Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.

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Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue

April 18, 2014

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

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Tod’s diverges from conservative aesthetic for iconic shoe campaign

April 17, 2014

Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.

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Dior weaves codes and trends together in digital nail polish promotion

April 17, 2014

French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.

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Ssense provides link between shopping and music for brands

April 17, 2014

Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.

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92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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