Industry sectors


Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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Four Seasons shows off new jet leading up to global tours

April 24, 2015

Four Seasons Hotels and Resorts is celebrating the first flights of its branded Boeing 757 before a summer full of travel.

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Personal connections on social media help shape brand story

April 24, 2015

FLORENCE, Italy – Social media has created a unique environment that allows for personal engagement between consumers and brands, according to the creative director of Loewe at the Condé Nast International Luxury Conference April 23.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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Rolls-Royce places focus on chauffeured VIPs with Limelight

April 24, 2015

British automaker Rolls-Royce is highlighting its presence in the lives of the rich and famous with a new limited-edition Phantom Limelight Collection.

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Photos from Condé Nast International Luxury Conference Day 2

April 24, 2015

FLORENCE, Italy – Session highlights from the second day of the Condé Nast International Luxury Conference April 23 included Lanvin’s Alber Elbaz, Ferragamo’s Leonardo Ferragamo and Laudomia Pucci of Emilio Pucci.

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Tiffany plays wedding planner with The Cut sponsored content

April 23, 2015

Jeweler Tiffany & Co. is reaching out to readers of New York magazine’s The Cut with a promoted post about wedding planning.

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Mercedes-Benz fined following Chinese anti-trust investigation

April 23, 2015

Mercedes-Benz has been fined $56.49 million by a Chinese pricing regulator for fixing prices at local dealerships.

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Chanel hosts interactive gifting experience to help consumers find their match

April 23, 2015

French fashion house Chanel is curating Mother’s Day present ideas with an experience found only on its own ecommerce site.

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Glion prepares students for luxury hospitality management with new program

April 23, 2015

Switzerland’s Glion Institute of Higher Education is launching a new luxury brand management specialization for its undergraduate students this July.

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