French footwear maker Berluti is showing its more playful side with a behind-the-scenes video for its latest advertising campaign that was filmed in a swimming pool.
- Apparel and accessories
- Arts and entertainment
- Consumer electronics
- Consumer packaged goods
- Financial services
- Food and beverage
- Fragrance and personal care
- Home furnishings
- Legal and privacy
- Real estate
- Software and technology
- Travel and hospitality
British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage.
German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.
Swiss watchmaker Hublot is supporting gold’s resurgence in fashion and haute couture by designing a monochromatic watch using the precious metal.
French jeweler Van Cleef & Arpels is generating interest in its interactive Diamond Breeze effort through a banner advertisement found on New York magazine’s fashion and style blog The Cut’s mobile Web site.
Sotheby’s Diamonds set up a pop-up stop Dec. 6-8 in The Carlyle Hotel, New York to stimulate interest in its latest collection during the peak shopping season.
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
French jeweler Cartier is inviting enthusiasts to its London flagship Dec. 9-24 to show its array of diamond jewelry right in time for the holiday season.
U.S. apparel brand Ralph Lauren is exploring the eponymous founder/CEO’s muse and wife Ricky Lauren with a dedicated microsite.
Lebanese couture fashion house Elie Saab released a short film look book for its ready-to-wear resort 2014 collection to play up the movement of the dresses.