The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
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Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
Department store chain Neiman Marcus is gaining an inside look at consumer beauty preferences with an interactive digital quiz.
Luxury Daily’s live news from Jan. 22 – Bally hosts pop-up in Isetan; Fortnum & Mason seeks marmalade makers at charity event; Magellan Jets turns to football fanatics with Super Bowl package; Jenn-Air displays technological advances in research kitchen.
Today in luxury marketing – Russian buyers scarce in the global luxury real estate market; Fendi chief seeks market share growth as luxury demand stalls; China’s premier lays out economic reform plan.
British department store Fortnum & Mason is hosting a marmalade contest to raise money for charity and find its next homemade marmalade producer.
Swiss footwear and accessories brand Bally is reaching out to Japanese consumers with a pop-up store in retailer Isetan in Tokyo.
More than 63 percent of retailers list payment security within their top three priorities for 2015, according to a new report by Boston Retail Partners.
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
There are 7.2 billion individuals in the world and just more than 3 billion of them are active Internet users, according to research conducted by We Are Social.