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Pinterest boards should be extension of merchandising, says Saks exec

October 16, 2014

NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Outdated fraud practices are hurting conversion rates

October 16, 2014

NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.

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Mobile is a tidal wave sweeping across our businesses: HBC exec

October 15, 2014

NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.

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Ecommerce should romance the product: Moda Operandi exec

October 15, 2014

NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.

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Transferring digital platforms into bricks-and-mortar experiences

October 15, 2014

NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.

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Digital assets are ahead of brand representatives

October 14, 2014

NEW YORK – As retailers update stores to meet customer expectations, they must ensure that sales associates maximize the potential of digital touchpoints, according to a workshop session Oct. 13 at Luxury Interactive 2014.

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Professionalized sales associates may reduce conflict in-store, online

October 14, 2014

NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.

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Four Seasons and Saks St. Louis partner to ease travel woes

October 13, 2014

Four Seasons Hotel St. Louis is providing a solution for consumers whose luggage is lost in transit with help from Saks Fifth Avenue in the same city.

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Chanel fights for youthful consumer with boxing gym Bergdorf Goodman pop-up

October 13, 2014

French fashion house Chanel is reaching out to younger consumers via a temporary display on retailer Bergdorf Goodman’s 5F contemporary department.

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Custom email marketing boosts consumer spend across channels: report

October 13, 2014

A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.

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