Department store chain Neiman Marcus is launching a new experience in four of its U.S. locations that serves to heighten customer service and the in-store atmosphere with a personal shopping mobile application.
Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.
Luxury shopping center Americana Manhasset recently used a rich mobile advertising campaign to bolster in-store traffic and sales with 1.75 million impressions.
Department store Neiman Marcus is looking for new street-style photographers to take pictures at music festival SxSw for its NMDaily blog through a Facebook contest launched last week.
French fashion empire Hermès is further emphasizing the hand craftsmanship and strong history behind the brand through a new exhibit to open in London.
Italian fashion empire Gucci released its second shoppable video this week, featuring items from its cruise spring/summer 2012 collection. The question is, why aren’t more luxury marketers looking to tap this ecommerce technology?
Department store Barneys New York is looking to connect with women of all ages through its Tree Time campaign, a multichannel effort that focuses on the natural beauty and talents of women at different points of their lives.
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.
British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.
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