Saint Laurent, Bergdorf target hip shoppers via first concept shops-in-shop
April 29, 2013French fashion house Saint Laurent is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.
French fashion house Saint Laurent is opening its first North American men’s and women’s concept shops-in-shop in New York department store Bergdorf Goodman.
Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.
Department store chain Bloomingdale’s is catering to its affluent Chinese customers through a sponsorship of Bomoda, a digital community for Chinese luxury shoppers.
The majority of affluent consumers prefer to purchase products and services online rather than going into a store or through another method, according to a new report from the Shullman Research Center.
Pointing to the quick growth of mobile use for shopping, 29 percent of retailers now see more than 20 percent of their traffic coming from mobile devices, up from just 3 percent who could make this claim a year ago, according to a new report from the e-tailing group.
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
Forty-nine percent of consumers believe that the best improvement to the shopping experience would be better integration of in-store, online and mobile channels, according to a new survey from Accenture.
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
Retailers that have brought Wi-Fi and mobile technologies into their physical store locations are moving ahead of the competition, especially in the luxury market.