Software and technology

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La Prairie expands global ecommerce with immersive experiences

May 29, 2014

Swiss skincare marketer La Prairie is expanding its global ecommerce presence by partnering with cloud commerce solutions provider Demandware.

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Adopting technology early provides a strategic advantage

April 28, 2014

LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.

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Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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Heaviest mobile users make up fastest-growing segment: report

April 24, 2014

Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.

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LiveLux retools consumer, sales associate bond via mobile connectivity

March 31, 2014

Mobile solutions service LiveLux is providing luxury brands with a much-needed tool to link the in-store experience with mobile and ecommerce.

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Quintessentially Lifestyle app uses geolocation to curate concierge experience

March 19, 2014

Luxury lifestyle management and concierge service provider Quintessentially Lifestyle is ensuring that members have access to its exclusive benefits with a new mobile application.

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Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology

March 10, 2014

Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.

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Watchmakers introduce Google Glass strategy to build cohesion and awareness

March 7, 2014

Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?

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Fendi prepares drones to film fashion show live-stream

February 20, 2014

Italian fashion house Fendi is giving consumers a different view of its runway show live-stream on Feb. 20 through high-definition cameras attached to drones.

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Ferrari deemed world’s most powerful brand: report

February 19, 2014

Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.

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