Software and technology

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Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

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Every company needs to be a technology company

April 23, 2015

FLORENCE, Italy – The common perception of manufacturing is getting upended as 3D printing disrupts the luxury market, according to the director of Wired Consulting at the Condé Nast International Luxury Conference April 22.

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Veuve Clicquot expands social media presence with Tumblr page

April 20, 2015

LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.

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Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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Versace shows its technological-savviness via live-stream app Periscope

April 14, 2015

Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.

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Govberg Jewelers helps horologists manage collections via mobile app

April 13, 2015

U.S.-based Govberg Jewelers is helping watch enthusiasts better manage their collections by releasing a new mobile application that will aid in maintaining, servicing and storing information about their timepieces.

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Jaguar appeals to athletic consumers with new XF’s accessories

April 13, 2015

British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.

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BMW encourages innovation by reaching out to startups

April 8, 2015

German automaker BMW is founding a new program to help the company identify and integrate startups into its infrastructure more rapidly.

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Top 10 luxury brand social marketers of Q1

April 3, 2015

In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.

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