FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.
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FLORENCE, Italy – The common perception of manufacturing is getting upended as 3D printing disrupts the luxury market, according to the director of Wired Consulting at the Condé Nast International Luxury Conference April 22.
LVMH-owned Champagne maker Veuve Clicquot is sharing a multitude of images with fans on its newly created Tumblr page that will allow the brand to connect with more consumers.
Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.
Italian fashion label Versace is giving consumers access to its events by live streaming them with the latest social media application Periscope.
U.S.-based Govberg Jewelers is helping watch enthusiasts better manage their collections by releasing a new mobile application that will aid in maintaining, servicing and storing information about their timepieces.
British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.
German automaker BMW is founding a new program to help the company identify and integrate startups into its infrastructure more rapidly.
In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.