Software and technology

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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62pc of global execs think customer loyalty is fading: Bain

June 16, 2015

As the global economy unleashes new opportunities and risks, executives for global companies are increasingly optimistic, according to a new report by Bain & Company.

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Increased spending power creates strong handbag market in BRICs

June 15, 2015

Increased spending power, growing Internet penetration and access to ecommerce has caused handbag sales to grow at a fast rate in BRIC nations, according to a new report by Technavio.

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Real-time strategies essential element of retail rehaul: report

June 12, 2015

Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.

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Luxury goods, Apple, Van Cleef & Arpels and Nordstrom – News briefs

June 11, 2015

Today in luxury marketing – Luxury goods face a global reckoning; Why I’m breaking up with the Apple watch; Van Cleef & Arpels offers jewelry classes in New York; Nordstrom signs on for Caruso Affiliated Carlsbad project.

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Aston Martin teases consumers with details about new powerboat

June 8, 2015

British automaker Aston Martin is introducing its first ever powerboat this year as part of a collaboration with Quintessence Yachts.

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Millennial women using technology are driven, not distracted: Refinery29

June 8, 2015

NEW YORK – Millennial women use technology to be more productive in their everyday lives, adopting the latest Web sites and applications early on and quickly adapting to changing methods of communication, according to research from Refinery29.

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Brands entering Chinese market must appeal to unique preferences: report

June 8, 2015

The Chinese market is complex and ever-evolving, requiring international luxury brands to practice patience and due diligence if they want to enter and remain successful in this environment, according to a report by CR Retail.

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Ferragamo expands customization options via MTO Driver shoe

June 2, 2015

Italian apparel and accessories label Salvatore Ferragamo is giving consumers a chance to participate in the design process with a new customization program for its iconic men’s driving shoe.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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