Software and technology

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Selfridges puts Apple Watch at the center in floral window display

August 21, 2015

British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.

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Luxury brands perform well in Indian ecommerce market: report

August 17, 2015

Luxury brands must continue to optimize Web performance to succeed in the rapidly growing Indian ecommerce market, according to a new report by Catchpoint.

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Mercedes partners with Bose for behind-the-scenes audio experience

August 17, 2015

Germany’s Mercedes-Benz is sharing an audio experience with consumers via a new short video featuring the chief mechanic of the Mercedes AMG Petronas Formula One team.

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Mercedes-Benz keeps consumers safe through complementary mbrace features

August 12, 2015

German automaker Mercedes-Benz is expanding its consumer services by automatically providing its mbrace Connect system in all model year 2016 vehicles for five years.

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Skyjet uses Apple Pay to simplify private air travel within mobile app

August 11, 2015

Private jet company Skyjet is working to revolutionize private air travel with a new mobile application that is fully integrated with Apple Pay.

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New marketing strategies are needed to target Generation Z

August 5, 2015

Using social media to capture the attention of Generation Z is the latest key to marketing success, according to a new infographic from Inflexion Interactive.

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Bang & Olufsen takes matters into its own hands with touch technology

August 4, 2015

Danish audio and visual brand Bang & Olufsen is bringing musical control to the tip of consumers’ fingers with a new pair of technologically innovative headphones.

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Lexus partners with will.i.am to create sensational musical experience

August 4, 2015

Toyota Corp.’s Lexus is working with rapper will.i.am to challenge conventional notions of technology, design and music in a unique experience as part of its Amazing in Motion campaign.

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Future of wearables requires combination of fashion and function: report

August 3, 2015

As the wearable market grows and technology improves, consumers will increasingly look for more stylish and fashion-forward design in wearable products, according to a report by Fashionbi.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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