Swiss Watchmaker TAG Heuer is targeting affluent travelers with its new Meridiist smartphones equipped with features similar to its timepieces.
Software and technology
Pinxter, a new mobile application that allows consumers to upload images of products and get instant feedback from other users, will help luxury brands better understand their consumers’ opinions on apparel and accessories.
A new facial recognition software could help give affluent consumers a personalized shopping service while taking the guesswork out of identifying VIP customers for retail employees.
NEW YORK – A Forrester executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands that do not use mobile strategies to transform the customer experience risk becoming obsolete.
Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.
High-end smartphone manufacturer Vertu is rapidly expanding its physical retail presence to reach high-net-worth, mobile-savvy consumers in established and emerging markets.
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.
Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.