Software and technology


    Using in-store technology to enhance the luxury retail experience

    February 9, 2012

    The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.


    Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads

    February 9, 2012

    Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device.

    Google, Microsoft cofound DMARC to better defend email authentication

    January 31, 2012

    Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

    Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

    January 30, 2012

    British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.

    Net-A-Porter pulls out all stops to launch Karl Lagerfeld collection

    January 24, 2012

    Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.

    What a luxury brand should expect from its social media director

    January 20, 2012

    With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee?

    How and why luxury brands can leverage social network Pinterest

    January 10, 2012

    Pinterest is quickly becoming the preferred picture-posting blog platform for luxury brands and trendy consumers everywhere, and for good reason.

    Top 10 luxury marketing ideas in 2011

    January 3, 2012

    Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.

    Chanel attracts ski bunnies with iPads in French Alps boutique

    December 29, 2011

    French fashion label Chanel is attracting ultra-affluent guests at the Courchevel resort in the French Alps by incorporating iPads into the space, allowing guests to play and browse while they shop.

    Barneys shifts in-store strategy with mobile connectivity

    December 23, 2011

    New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.