German automaker Audi is implanting traffic monitors within vehicles to deliver real-time navigation information to the driver.
Software and technology
- No categories
Germany’s Montblanc is embracing wearable technology with the introduction of the e-Strap, a device that can be added to any traditional timepiece.
German automaker BMW is updating its ConnectedDrive technology that was introduced last year as an in-car navigation system with mobile components.
Automaker Lexus updated its holiday graphics interchange formats, or GIFs, campaign to include shareable options for New Year’s.
Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
Mobeam, a provider of light-based mobile commerce technology, and its Beep’nGo solution, claim to have powered more than 10 million barcode transactions in the past eight months in more than 200 countries and territories, shining light to how prominent these solutions are anticipated to be in 2015.
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
With mobile payment capabilities expected to become mainstream in 2015, competition is growing in the space with Worldpay, a global provider of payments technology and services, and its recent announcement to acquire SecureNet Payment Systems.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.