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Lanvin expands retrospective exhibit with informative mobile app

March 11, 2015

French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.

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Town Residential updates image with Web site, advertisements

March 10, 2015

New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service.

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Apple Watch expected to blow away competition: report

March 6, 2015

Analysts are arguing that Apple could sell more than 30 million watches in 2015, a number that will surpass all other timepiece companies in the world, according to a new report from L2.

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Dominator looks into future with virtual reality yacht

March 6, 2015

Italian yacht maker Dominator International is providing visitors at the Dubai Boat Show a unique teaser of its highly anticipated 87-foot, hybrid D26 Ilumen with a virtual reality experience.

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Porsche creates navigation system to upgrade classic cars

February 25, 2015

German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars.

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Bergdorf Goodman reaches international consumers digitally

February 24, 2015

Department store Bergdorf Goodman has opened up its ecommerce to international shoppers with Borderfree on its new global ecommerce platform for retailers, BFX.

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Ulysse Nardin collaborates to create new powerboat

February 24, 2015

Swiss watch manufacturer Ulysse Nardin is branching out in a new direction with the release of a powerboat in collaboration with extreme-performance boat maker Midnight Express.

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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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McLaren brings 650S to Dubai with Uber

February 4, 2015

British automaker McLaren partnered with mobile application Uber in Dubai, United Arab Emirates, to bring the innovative concepts of both brands to consumers and fans.

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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