In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
Software and technology
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As the global economy unleashes new opportunities and risks, executives for global companies are increasingly optimistic, according to a new report by Bain & Company.
Increased spending power, growing Internet penetration and access to ecommerce has caused handbag sales to grow at a fast rate in BRIC nations, according to a new report by Technavio.
Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.
Today in luxury marketing – Luxury goods face a global reckoning; Why I’m breaking up with the Apple watch; Van Cleef & Arpels offers jewelry classes in New York; Nordstrom signs on for Caruso Affiliated Carlsbad project.
British automaker Aston Martin is introducing its first ever powerboat this year as part of a collaboration with Quintessence Yachts.
NEW YORK – Millennial women use technology to be more productive in their everyday lives, adopting the latest Web sites and applications early on and quickly adapting to changing methods of communication, according to research from Refinery29.
The Chinese market is complex and ever-evolving, requiring international luxury brands to practice patience and due diligence if they want to enter and remain successful in this environment, according to a report by CR Retail.
Italian apparel and accessories label Salvatore Ferragamo is giving consumers a chance to participate in the design process with a new customization program for its iconic men’s driving shoe.
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.