Software and technology

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Aston Martin teases consumers with details about new powerboat

June 8, 2015

British automaker Aston Martin is introducing its first ever powerboat this year as part of a collaboration with Quintessence Yachts.

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Millennial women using technology are driven, not distracted: Refinery29

June 8, 2015

NEW YORK – Millennial women use technology to be more productive in their everyday lives, adopting the latest Web sites and applications early on and quickly adapting to changing methods of communication, according to research from Refinery29.

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Brands entering Chinese market must appeal to unique preferences: report

June 8, 2015

The Chinese market is complex and ever-evolving, requiring international luxury brands to practice patience and due diligence if they want to enter and remain successful in this environment, according to a report by CR Retail.

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Ferragamo expands customization options via MTO Driver shoe

June 2, 2015

Italian apparel and accessories label Salvatore Ferragamo is giving consumers a chance to participate in the design process with a new customization program for its iconic men’s driving shoe.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Balmain announces H&M collaboration with star-studded flair

May 19, 2015

French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.

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Technology makes consumers active participants in interior design

May 19, 2015

While technological breakthroughs in the last 10 years have had a significant impact on the world of interior design, future innovations are poised to permanently change the relationship between consumers and designers.

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Mobile, social platforms essential for seamless digital narrative: report

May 15, 2015

Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.

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91pc of consumers do not want their data sold: report

May 12, 2015

Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.

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Rolls-Royce appeals to modern consumers via livestream launch on Periscope

May 8, 2015

British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.

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