SAN FRANCISCO – Brands must radiate emotion through imagery to stay relevant in an image-driven society, according to an Ogilvy executive at the ad:tech San Francisco 2013 conference.
Software and technology
The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
High-end technology accessories maker Brikk is marketing solid-gold and platinum iPhone 5 cases to affluent consumers through a charity component.
Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool.
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, according to a new report from Brand Keys.
Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
While Apple is dealing with some production issues as it tries to keep up with demand for its products, last week’s results suggest that the company could still generate over $200 billion in revenue in 2013.
AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.