Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
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Mobeam, a provider of light-based mobile commerce technology, and its Beep’nGo solution, claim to have powered more than 10 million barcode transactions in the past eight months in more than 200 countries and territories, shining light to how prominent these solutions are anticipated to be in 2015.
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
With mobile payment capabilities expected to become mainstream in 2015, competition is growing in the space with Worldpay, a global provider of payments technology and services, and its recent announcement to acquire SecureNet Payment Systems.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.
Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.
Mandarin Oriental Boston is helping guests fly efficiently this holiday season by providing real-time flight updates within the hotel.
British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.
Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.