New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
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U.S. apparel brand Ralph Lauren heightened its association with the United States Olympic team with a video featuring a select group of athlete brand ambassadors.
British gun and rifle maker James Purdey & Sons is celebrating its 200-year history with a bicentennial book that gives a detailed historical account of the brand and its dedication to craftsmanship.
French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.
Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region.
Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.
British gunmaker and lifestyle brand Holland & Holland is bringing its heritage and craftsmanship to United States consumers through an ecommerce Web site that gives shooting enthusiasts the opportunity to shop the brand’s wares.
Swiss watch manufacturer Ulysse Nardin is celebrating the yachting and competitive sailing industry with the creation of a limited-edition timepiece commemorating the sailing competition that launched America’s Cup.
Spirits maker Moët & Chandon USA is continuing its partnership with brand ambassador and tennis star Roger Federer with a multichannel campaign that complements its sponsorship of the 2013 United States Open tennis championships.
American electric-automaker Tesla Motors is participating at nonprofit organization Safety Harbor Kids’s 7th annual charity polo match where donors will raise education funds for parentless and homeless children.