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Bloomingdale’s speaks to sports fans with NBA campaign

January 12, 2015

Department store chain Bloomingdale’s is showing off its sportier side with a multichannel campaign celebrating the 64th NBA All Star Game.

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Harrods builds foundation for 2015 resolutions with wellness takeover

January 9, 2015

British department store Harrods is assisting its consumers in keeping their New Year’s resolutions through a series of beauty and health programs.

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Trump helps Miami guests work on their golf game

December 30, 2014

Trump National Doral Miami is offering a special room package that teaches techniques and analyzes the player’s swing.

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Sentient Jet signs on for season with hockey team

December 10, 2014

Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.

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Hublot enters partnership with cricket this season

November 25, 2014

Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup.

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Etihad teams with New York City Football Club for inaugural season

November 14, 2014

United Arab Emirates airline Etihad Airways is partnering with Major League Soccer franchise, New York City Football Club for its upcoming season.

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Saks combines fashion and football in Web series

November 12, 2014

Department store chain Saks Fifth Avenue is teaming up with the New York Jets for a style-focused YouTube series.

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Four Seasons provides sightseeing runs for busy travelers

November 6, 2014

Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.

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St. Regis brings polo credentials to Abu Dhabi

November 5, 2014

St. Regis Hotels & Resorts is expanding its polo efforts by joining the upcoming Sentebale tournament Nov. 20 in Abu Dhabi to benefit charities.

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Holland & Holland, The Dalmore partner for bespoke chess set

October 20, 2014

British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.

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