German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.
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Luxury brands are highly active in philanthropic causes and often work with charities and create programming that betters the lives of their enthusiasts and core consumers.
Italian fashion house Prada is gaining visibility for its sponsored Luna Rossa Challenge sailing team through an exhibit at the National Museum of Science and Technology “Leonardo da Vinci” in Milan.
Starwood’s St. Regis Hotel and Resorts is increasing its longstanding commitment to polo by opening up a new resort dedicated to the sport in Dubai, United Arab Emirates.
LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.
German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches.
Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.
LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.
Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.