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Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns

January 22, 2014

New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.

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Ralph Lauren continues its Olympic partnership to reach a younger, athletic audience

January 3, 2014

U.S. apparel brand Ralph Lauren heightened its association with the United States Olympic team with a video featuring a select group of athlete brand ambassadors.

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Purdey fetes bicentennial via limited-edition book

November 27, 2013

British gun and rifle maker James Purdey & Sons is celebrating its 200-year history with a bicentennial book that gives a detailed historical account of the brand and its dedication to craftsmanship.

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Lanvin outfits British soccer team to reach sports fans

November 25, 2013

French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.

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Jaeger-LeCoultre builds regional awareness with polo sponsorship

November 11, 2013

Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region.

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Armani targets affluent marathon runners via email blast

October 31, 2013

Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.

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Holland & Holland touts authenticity, craftsmanship via US ecommerce site

October 7, 2013

British gunmaker and lifestyle brand Holland & Holland is bringing its heritage and craftsmanship to United States consumers through an ecommerce Web site that gives shooting enthusiasts the opportunity to shop the brand’s wares.

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Ulysse Nardin highlights nautical history with limited-edition timepiece

September 5, 2013

Swiss watch manufacturer Ulysse Nardin is celebrating the yachting and competitive sailing industry with the creation of a limited-edition timepiece commemorating the sailing competition that launched America’s Cup.

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Moët increases tennis-star promotions for US Open

August 28, 2013

Spirits maker Moët & Chandon USA is continuing its partnership with brand ambassador and tennis star Roger Federer with a multichannel campaign that complements its sponsorship of the 2013 United States Open tennis championships.

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Tesla Motors to feature award-winning model at charity polo match

August 28, 2013

American electric-automaker Tesla Motors is participating at nonprofit organization Safety Harbor Kids’s 7th annual charity polo match where donors will raise education funds for parentless and homeless children.

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