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Bloomingdale’s plans ahead of time with Father’s Day gift guide

June 9, 2015

Department store chain Bloomingdale’s is helping consumers prepare for Father’s Day celebrations with a gift guide on its Web site.

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XOJet aims for championship glory through NBA partnership

June 8, 2015

Private jet charter company XOJet has become the official private aviation partner for the Golden State Warriors as the California team competes for the National Basketball League championship title.

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Wheels Up aligns with Triple Crown contender American Pharoah

June 5, 2015

Private aviation company Wheels Up is sponsoring Triple Crown hopeful American Pharaoh as he runs in the Belmont Stakes on June 6, highlighting shared values of speed.

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Breitling parks jet in Times Square to promote first US tour

June 4, 2015

Swiss watchmaker Breitling is surprising consumers in New York with a unique appearance by the Breitling Jet Team in Times Square.

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Louis Vuitton expands partnership with America’s Cup yachting race

May 28, 2015

French leather goods house Louis Vuitton is continuing its support of the America’s Cup yachting race by sponsoring the World Series, Qualifiers and Challenger Playoffs, in addition to presenting the 35th America’s Cup Match itself.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Veuve Clicquot gets consumers polo-ready with help from Saks Fifth Avenue

May 11, 2015

LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.

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Hublot wins big with sponsorship of Mayweather fight

May 5, 2015

Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.

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Tag Heuer catches some waves with new partnership

May 4, 2015

Swiss watchmaker Tag Heuer is joining another sport through its partnership with World Surf League as the official timekeeper of the Big Wave Tour.

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Implicit, collaborative data collection minimizes privacy concerns: report

May 4, 2015

The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.

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