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Net-A-Porter advertises new activewear on The Cut

July 10, 2014

British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.

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Missoni pays homage to founders, Brazil with charity auction

July 9, 2014

Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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Luxury retailers target cycling enthusiasts during Tour de France

July 9, 2014

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

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Jaguar sponsors monumental ride to highlight brand values

July 8, 2014

British automaker Jaguar is taking its social media followers on a historic bike ride from the United Kingdom to France through the Eurotunnel.

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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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Audi lights up New York’s East River for World Cup

June 20, 2014

Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.

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Omega renews Golf in Dubai partnership to support sport in Middle East

June 17, 2014

Swiss watchmaker Omega is continuing to support the golfing industry in the Middle East by extending its partnership with Golf in Dubai.

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Hublot creates World Cup hub to explore extensive commitment

June 9, 2014

Swiss watchmaker Hublot is rounding out its international football campaign with a microsite that houses branded content and live updates from the FIFA World Cup June 12 through July 16.

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Ralph Lauren shows experience potential with Father’s Day package

June 6, 2014

U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.

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