Swiss watchmaker Hublot is welcoming a new brand ambassador to its line-up with the addition of golfer Justin Rose.
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Though not generally associated with the Super Bowl in consumers’ minds, jewelers and fashion brands sought to make their presence at the game known through social media.
Private aviator Sentient Jet is integrating into the fan base of another sport this season at the International Polo Club in Wellington, FL.
LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.
Private aviation company Magellan Jets is appealing to Seattle Sea Hawks and New England Patriots fans with an exclusive VIP Super Bowl package.
Department store chain Bloomingdale’s is showing off its sportier side with a multichannel campaign celebrating the 64th NBA All Star Game.
British department store Harrods is assisting its consumers in keeping their New Year’s resolutions through a series of beauty and health programs.
Trump National Doral Miami is offering a special room package that teaches techniques and analyzes the player’s swing.
Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.
Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup.