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Luxury retailers target cycling enthusiasts during Tour de France

July 9, 2014

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

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Jaguar sponsors monumental ride to highlight brand values

July 8, 2014

British automaker Jaguar is taking its social media followers on a historic bike ride from the United Kingdom to France through the Eurotunnel.

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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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Audi lights up New York’s East River for World Cup

June 20, 2014

Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.

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Omega renews Golf in Dubai partnership to support sport in Middle East

June 17, 2014

Swiss watchmaker Omega is continuing to support the golfing industry in the Middle East by extending its partnership with Golf in Dubai.

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Hublot creates World Cup hub to explore extensive commitment

June 9, 2014

Swiss watchmaker Hublot is rounding out its international football campaign with a microsite that houses branded content and live updates from the FIFA World Cup June 12 through July 16.

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Ralph Lauren shows experience potential with Father’s Day package

June 6, 2014

U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.

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Breitling captures spirit of aviation using video engagement

June 6, 2014

Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.

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Jaguar Land Rover Canada offers test drives at equestrian event to target new consumers

June 6, 2014

Jaguar Land Rover Canada is trying out a different kind of horsepower at the three-day equestrian event, Bromont CCI***.

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Tissot gets owners excited for World Cup via Instagram contest

June 6, 2014

Swiss watchmaker Tissot is engaging Instagram followers to promote the new Quickster Chrono Football watch collection during the FIFA World Cup.

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