Tour de France is underway and luxury brands are latching on to engage race enthusiasts.
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British automaker Jaguar is taking its social media followers on a historic bike ride from the United Kingdom to France through the Eurotunnel.
While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.
Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.
Swiss watchmaker Omega is continuing to support the golfing industry in the Middle East by extending its partnership with Golf in Dubai.
Swiss watchmaker Hublot is rounding out its international football campaign with a microsite that houses branded content and live updates from the FIFA World Cup June 12 through July 16.
U.S. fashion label Ralph Lauren has created a golf travel package for its Father’s Day gift guide to offer consumers a branded experience.
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
Jaguar Land Rover Canada is trying out a different kind of horsepower at the three-day equestrian event, Bromont CCI***.
Swiss watchmaker Tissot is engaging Instagram followers to promote the new Quickster Chrono Football watch collection during the FIFA World Cup.