Sports

Giorgio Armani is looking to bolster its social media affinity through its second Tweet Talks, a discussion surrounding sports and fashion that will be hosted through Twitter.

To leverage its 25-time sponsorship of the Olympics, watchmaker Omega has launched a history- and product-centric iPad application to complement other multichannel efforts surrounding the games.

Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

German automaker BMW is using its sponsorship of the BMW ClubCorp Best Ball Challenge as an opportunity to offer test drives and build brand awareness.

Watchmaker Blancpain in addition to automakers including Lamborghini, McLaren, Ferrari and Porsche are gaining visibility through the Blancplain GT application for the endurance racing competition.

Italian automaker Ferrari created a collection of premium golf equipment, footwear, apparel and accessories in collaboration with Cobra Puma Golf that it is pushing via a dedicated microsite.

Mercedes-Benz is building awareness through product placement and sponsorship at the 73rd Senior PGA Championship by allowing consumers to hone their golf skills while engaging with interactive brand experiences.

German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.

Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.