Department store chain Bloomingdale’s is showing off its sportier side with a multichannel campaign celebrating the 64th NBA All Star Game.
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British department store Harrods is assisting its consumers in keeping their New Year’s resolutions through a series of beauty and health programs.
Trump National Doral Miami is offering a special room package that teaches techniques and analyzes the player’s swing.
Private aviator Sentient Jet is teaming with the National Hockey League’s Nashville Predators to accommodate the premium partners of the team.
Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup.
United Arab Emirates airline Etihad Airways is partnering with Major League Soccer franchise, New York City Football Club for its upcoming season.
Department store chain Saks Fifth Avenue is teaming up with the New York Jets for a style-focused YouTube series.
Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.
St. Regis Hotels & Resorts is expanding its polo efforts by joining the upcoming Sentebale tournament Nov. 20 in Abu Dhabi to benefit charities.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.