Swiss watchmaker Longines is working to expand awareness on three continents through the EEM Longines Masters series.
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British automaker Jaguar Land Rover is teaming up with yachting team Ben Ainslie Racing in a bid to win the 35th America’s Cup in 2017.
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.
Luxury Daily’s live news from June 10 – Hublot courts Arab consumers with new brand ambassador; Porsche counts down to Le Mans with statistics, video; Bentley contrasts cars, horses in social video; Four Seasons caters to creatives with second artist-in-residence.
German automaker Porsche is preparing for one of the most significant endurance races of the year by sharing a short video and information on its Web site and social media accounts.
Luxury Daily’s live news from June 9 – Bloomingdale’s plans ahead of time with Father’s Day gift guide; Mercedes collaborates with Linkin Park for new performance video; Fairmont continues sustainability efforts with bee hotel expansion; Tag Heuer prepares for Le Mans race with brand representatives.
Swiss watchmaker Tag Heuer is bringing out top members of its team for the upcoming 24 Hours of Le Mans car race.
Department store chain Bloomingdale’s is helping consumers prepare for Father’s Day celebrations with a gift guide on its Web site.
Private jet charter company XOJet has become the official private aviation partner for the Golden State Warriors as the California team competes for the National Basketball League championship title.