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Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.

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51pc of world uses social media: report

January 22, 2015

There are 7.2 billion individuals in the world and just more than 3 billion of them are active Internet users, according to research conducted by We Are Social.

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Starwood broadens loyalty program via Caesar’s partnership

December 18, 2013

Starwood Hotels & Resorts Worldwide is enriching its Starwood Preferred Guest loyalty program through a collaboration with Caesars Entertainment that broadens the offers available to those enrolled.

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SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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Bergdorf targets affluent trailblazers with Google+ addition

December 12, 2011

Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.

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New Luxury Briefing supplement aims to build connections in luxury industry

November 1, 2011

London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.

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