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Starwood broadens loyalty program via Caesar’s partnership

December 18, 2013

Starwood Hotels & Resorts Worldwide is enriching its Starwood Preferred Guest loyalty program through a collaboration with Caesars Entertainment that broadens the offers available to those enrolled.

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SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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Bergdorf targets affluent trailblazers with Google+ addition

December 12, 2011

Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.

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New Luxury Briefing supplement aims to build connections in luxury industry

November 1, 2011

London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.

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