A new modern, luxury hotel brand named for French crystal maker Baccarat will open in New York in 2014 that its creators claim could set a new standard for exclusive hotel experiences.
NEW YORK – Strong retailer partnerships are crucial to marketing to young consumers, especially if brands want to be acknowledged as a marketing entity, according to Alexandra Wilkis Wilson, cofounder and chief merchandising officer of Gilt Groupe, a panelist at Aberdeen Research’s Third Annual Retail and Consumer Marketing Summit.
Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes.
The Langham hotel and Asprey are using their British heritage to celebrate the Queen’s Diamond Jubilee with a special high tea with pastries inspired by the jeweler’s collections.
The Four Seasons Hotels & Resorts is focusing on gift cards in its latest email campaign targeting past guests who are likely in search of Mother’s Day gift ideas.
CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.
Maybourne Hotel Group’s Claridge’s hotel is partnering with famed Copenhagen restaurant Noma for a promotion intended to celebrate the London Olympics 2012.
Mandarin Oriental, New York, is marketing its property with a Facebook campaign that shares photos and qualities of its location and home city each day for one year during which the brand hopes to reach out to past guests and aspirational consumers.
Travel brands that are marketing family-oriented packages and specific destinations such as Cuba, Cambodia and Belize may be catching the eyes of the most affluent travelers, according to the 2012 Virtuoso Luxe Report.
The Dorchester Collection’s 45 Park Lane hotel in London will host an event with on-site restaurant owner Wolfgang Puck that seems to be a tactic to attract locals to the property’s high-end culinary offerings.
.jpg&contenttype=jpeg "Sign up for Luxury Daily!")
