Private aviation brand XOJet is bypassing a mobile application and focusing on its mobile-optimized Web site to adhere to affluent consumers’ reluctance to download too many apps.
Travel and hospitality
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British automaker Bentley Motors is bringing its Continental GT range’s design to another medium with the renovation of a suite at the St. Regis Istanbul.
Business aircraft service provider Metrojet is expanding its range of bespoke interior options through a collaboration with Tai Ping Carpets.
Starwood Hotels & Resorts is partnering with entertainment companies to expand its loyalty program and offer members access to some of the best music festivals, concerts and interactive artist experiences around the world.
Luxury Daily’s live news from April 7 – Swarovski honors Oprah in crystal embellished magazine covers; Mandarin Oriental joins Harrods for RHS Chelsea Flower Show; Saks Fifth Avenue brings Guerlain event to consumers; Gucci wears sunglasses at night in new social video.
Mandarin Oriental Hyde Park, London is teaming with retailer Harrods for the Royal Horticultural Society Chelsea Flower Show in May.
Condé Nast Traveler is growing and has tapped fashion influencer and businesswoman Iris Apfel to share the news with readers.
British fashion label Vivienne Westwood is venturing into hospitality with a branded penthouse on the tenth floor on The London West Hollywood.
In the first quarter of 2015, brands have increasingly been using social media to connect with consumers on their own terms.
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.