Multichannel
May 23, 2012
By Rachel Lamb
French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.
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9c0rMecVg4CxkPRGqLaHj\/zjMvZ74XtzPOI9r+YbDJrDkmLh8eyeKrCmY7L7tBRfUzTAaRCPjDqVWUrY2j2tRhSpg5le2jxPEMuhDw+Qfkp2B4YiXd75\/8LEdKFS3SthwjCa2zG1bViRdlBOs8z1QP\/o5PiKtCDMJvcfXyZyfoYg7gOSMLT7+D+Hl4PLHeVBUv6CEj7Tf98PTofDRoZIzQGTdaovW+QVITe2sGYEvVwtZNkStPo2TYmKanJ\/Ho7UXXpnF0Qpyo1HsktcV5Chcf4CperOMxh9ZjC\/+iNfjL86fF\/taGiH9zM2rcCKtmAkO\/FAraXUxLdHxlCkyQE6xbhEyGblPGoCsJ2LNuCQIhKJ+WT73hiXM0bXIOfpicATkgwPBu\/mJ3RCokiB\/iBUWJ+WcmWIsFHZHaZo5DDRSFFSyzH\/yud672Iyqgwp\/q2qtDvhslIR2QGyjCM6lHhIpy5v6rT0NS3LLAw+BBqAEGXTbKgIwnOPOiICMiEgxzarif8kxMiHMqlDoYMAkySvgBUiimkstaf7xu35iKGkPIKQZ0RzGLLa2+2cNTr1dzi98Zh+IhoyY0tH\/tLDvZ8P5u3mBcCEjsioJuBebkiOBvQ2iHaY+4t68OuWQyfbE7TVvHcrmnqlaN\/WpVl5BwBbbFdG11jtlCOKBf0CKWYDa8ow7CZzLgCTLCH6UbqQU0LktM1p7f\/ywO0pXwlESqZl\/8\/NEuakYhncqdpXRhUjikdCLQHqhYKREfQFeaQfTEVMak3AHILcLELHnENMPdKtX4obcYEUCQYHk+CLPqThidfDLwdDA40ktha3ZzN6RIh0odxhT+UY9hp+FjN9G0j9lnpb3pCyJmDiTs3CN2NQcQvp897utEbhPpIwrWEwXZVjQgqOOHpj9tw6Qb+Es+rjrcb1m6ywUDl54wT+LeiM6y93g\/inZKlpUE1G1xcL5jLl8b0C2XcdLG3Met8rX8+4sQTS\/LGh7lP5ajwqpHqOdjnCGxvk60vWgV0SCO1lspw4M\/mWWjEgLA9MV765NFF7jA7TMkZ3c6h0SLp7Dxp1ak+ouw3ts3qwp6JVC0YPCM0XQVsurLwDxoKOuJ1I97PznjGsjTPWIMab+vIULEnZcziJ\/ChpmIl6uLSSdEIfOdrpHMjgq9oKRlWhkCl1GYeqPMIk8lvtf9MFmlMUyvmNA+ih4KnV3qL4E70TEUnBKgONE0clb8Y4yZK8MGN3w08L\/5AJ2slHHom98RP\/6udJHq0b0QR9T4o\/Q0noLJeC5Zn6npRMlClEuWiVOqvf0WzFBsjwnQa7JVC4CKx7SBpnCvCxhJ9VIVJ5mmfZ8KGCObuCO2N9asdt6gj0pHj4Xd50SK1Fbg2NKzfXnK66cVrJkh92KUeN9cvK9TovWuuOwWZUJS39QGkAFCjFHYk3AKZxdvAkE3s8wu3JKZjs1qpqMrLFU6j1vAeXRQ0kGODSyA\/CYt1WBVx6i70pADsBq+vJa0hc1m\/1yT68xIZXOICmh1Q04MniI0qGxRCLu2tckncR1eQ8ln8MRNJfqlZhjLTPPhpU7j5\/cNwJ3u8HJD7JgrGb5VwWU1nBmpBtlwszQjixWRHxEtwRNLv591CieM+ildO53bK0jG9nJSWUbYHJFyuFYALMy8SqFlMJdud8res9RiPB2Ga0PeifgF6OkviBrXCDkUG694izaSCLfYlRcaOSA+\/Wk4qCXWXbR4VOSCN0rpnPCN9f5xUy5HxOORXRhLSoa+N0b770b7NdbSlJcv40Z\/Fao8MWXZD+dhM88CoLfAJ\/xJK68Er7gp2vBlOKVmcGPBsqfLjnXuCOm\/j3dmu4TAdp031kwfOzkw9lmboss4kY5N7lEPyGxZaTf9BHglMlUabi7C+Gvro\/wzHRSSgyyjcj76FwK0px3faVE8Bqld9WynFASAPWV01Qobsw24KyY\/UsUjn0iMdGftPqSOEEgkE++Yyqb+r5Dx24Msk1grAZPQa\/9DJ9ACs9b0ZWmJD2BsVT3cend\/OhMLrsDYZGTv30OzboRNSBwYdsqvnG1qKOfjgVMVeSwkRah5C66QyKWrHGYGp0DXCwY2vmJTpXbO2aw6tFhirV4NlOhl0CoWyxZXwHMol5oId2Hq2bR79ba7g2HD+cwCBHyb17hSo+hAJjWCD7XgUBt8ICTcC39KOLXthw\/qsox0abtahtmcNBtJfX2MObp1+X0p9VT3LxojDmHa8ZiYbb\/QN+VZleplYG\/fpS3l5sBBge8bB6JnnqNI0qfGLGfd3lopyo9FrmlrQ4D3X9NK9o1nbgOsUi9AT\/KsgfbR3Z29TA4XJslMFeQzFd8585KK7DkWJsJH7T9hMYcTC0aEE2wcIieHniqytruVUXX5pUpB2FXRVOHDIUU6\/PVTbf\/srcChjM10lx6tJoA\/DGKi6NPzeZvZERKqOhJiJn9kZkA0jCbIyKMsKf425dRllF5yoiywJmwJdmOKR2\/CTNJDVkWg3C0iuRYNaBVfeFQfKJp8b9GwbCJ2NWvNTEfWmIH9cxXGcUNNle1hhYaYqmJLQbG0h0yOY\/0wX0gVG3dDNvRuBtfMxV4ITYYYabjoeTAmcKhyIuPyYph8EoplInJNphWh1hicEBuIWDB4Yu7mxp8vWR+rPitN3DDaSXw8eJ7hMgjtkUDSpfPeuJOezOmjEcwlzIbtNAU0QQHFJ19kzVF6NXbW+NSRVHtra08cGEWsvPrT\/Dx4cWxoOMk3ry1L4axo01dMID5oV0Gbs5CzzrDkPVOCT\/tyYJZNVNfSO1UCiJWRzpK3yedS6veWg1mDjgKtoBX3b29z+7jih36OisAsfvw6tVTrEF7zI9i8mbaDUvLH45S5wdUG89ohT0QYRVP5ElCccmJNdtP0MSZOgqj0w1hxEa9OZfKAsL9mIzTYd6sBXjtkoSuO5SsDEFRw2Pop4++Z6Twr8kJVcWVcB4XaBkdtKMBqlPZAMPMByxNbhIcD3PhEzxYfuIBKBStXqWU32ObWQdVsslTL\/Tm0pjkajBEUm5u66mu7esUztX6wPbL2WIOd6SFaje4zbj18+DAZwKErs+dWuU1myEFGT\/nhc8xmGVWmwZKr6SSkHEbyIi1EDEQEr6wQfR\/x67t+VoYjTNbTwpVukgTsbSoTe1Vk\/bU\/AbTbRp+7A5XDsmuEj7TGRdUZnXRh\/GY6yNwGuymktn7hGVgpRTW8TSNkfZ0wJ+bxt0fKvD0sHB2yyveEjJr4nmKGuEJof5\/K0whGYoiAZa0esVgkyYM17D6qfQ0m9E5bc4cW6fYQj60Pk1w51EXx1hY4rqDRX7OemhH1rIoQFQaPvpGp8i+UJrx9HPp2q\/pQLOnYnEINMnO2JzKIuXUluBSw+HSRE2CKu\/s97pYIdWD\/Bj\/MHNAjAeqgIW1uicOJd\/oekzPDH19r5HkATL24IYVVKcGPTsjNVn8jOtyrQkFIu20LQgiWsxa3EIbTnBgLPky1v18zYSojoFHi3VtOTxKnAJawHlJNWbHuO0UltT8ygXUSEb7FMbOi56xcivyhtTo1P0SNlJSB1PAnXIN2tQJDw6aj0K4dGqHXgNf2pGeXJufGHfdlrm0YO6gyGmbxlTYs3BlFRHf46XtSdyzfWRbyFB0Ulq2wXSVApmMN4VYxwwabhXtnPbgKJuoVFRnL\/SdT1E8Rg1ChoGef\/C5o+tQ8R\/VEA5zv6Byzdfw4ELpDMDm0oKGdDAC221D4+7bXsm4KlWBw4iXjDtf9qjgWm65kx49XBEzTaCk8YjEceUGH0ClOPXqCimMbHJviX66VDgQF9o4GDJZwmveyV+\/CWmIU\/YrtU4f1dfsTdKgE5+6tC1F\/V0JIExdj7b+H82zD8NZ35tKQKOVqjxClt6gWQxmboRzDb+3aFs1Nz0q9WH\/rawAftN9VQCh4XeigzRIE47e10hBgJk2RFr2hR0tSjV3TQRiEWZ0VwJLVHpFknvkErAVc8GBi0NUNetxRxpwmubFolrdg9mlvrZDoT8z0o2VDOGOpmfpk5ducfbah8LHAGqmp5X9NNCyRYklcjoaUJbVnBJBD9JYKuIuGdReqlI1XPTrputnAmnJTHrrgBPp0Y17I5zbg6EK6t9F6FvsXywJP7bJmu3+Pb52e46vSuAIIM\/jWrD3F2FVewDcnSScvTyqjQPiL3eY4OuaEEEiBAmybxuJrbqL\/V1Tp89gJJdCJwMDlwsPQzTXgTgS68bWouGyBMq0WAIMTjZo5raXRWCPsKmvzup1mxM8doISJs+DBDjNvK6+1yOJye\/x+DuP2P1eOtiSwTlIVsqIRTQer3x+9PiJkYKx\/tKQUpai7msHIKA5jHsxWMER39rlyZuhzGy5uu3mWiNIjXf2AajtmRVO\/3RXzGd6rVJ5Xnx1w3Lz2XSe3koo5\/rbt+xVUwgi9XesPXJKtakPolMcRXFeTFOea6kAs6Tm5SmbylM6ffguWGSVXZSftP3+OWnaILpKQ+qqW\/OMygn4T2iyULcPz9\/qT0DAM4f33mdkncQkBa4i3erqHWjMr+HBu8aMLqMGqNWp99p0EK\/45mRdX0MoIVnW0LsNf668nCh30wxjObwxaTiwVoaQqtH9XcxQs3KQ4uzDz7tpS3+PpVqTIf9lZxMkXwiQrcwqwzOsHs2DZoAO+EeY9cx7nZGMdp+9CgJ0LJsopgdTffR98FNfIk1qaOg3JjkLawnFTp3yoiTGmg==","iv":"2c3af67edb7687bd119ee09c0853b331","s":"50ce1b16fad07134"}
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