Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"9e9664e5d3db552935859e98ab04f28c","s":"57c85e13cab937d0"}