Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"ee5ac49274e6f6f4378d694efc5ca665","s":"2189d87cca1602d3"}