NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"ea7920a07f9add287b2ede2e6970644c","s":"041039d835ad8383"}