NEW YORK – A Forrester Research executive at the ad:tech New York 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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","iv":"f815da4aa0931ef651e8427e230df501","s":"14e10a7357ae01a6"}