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Multichannel

Connecting physical, digital touchpoints builds consumer relationships

June 9, 2015

Street style photo used in Lyst outdoor campaign Street style photo used in Lyst outdoor campaign

 

MONTE-CARLO, Monaco – The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times' Business of Luxury Summit June 8.

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