Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years – thanks, in large part, to mobile and social.
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","iv":"e2c437b4c33154163b25c3b28a82f8b5","s":"c21b05608b195bfc"}