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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. Annual operating profits down 18pc at Valentino
  5. The RealReal ends Earth Month with in-store donation program
  6. Christofle opens pop-up showroom in West Hollywood
  7. Kering rocked by 11pc revenue dip in Q1
  8. Porsche Macan named official electric vehicle of 2024 Met Gala
  9. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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