Research
May 15, 2014
Affluent consumers know what they want
By Sarah Jones
MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.
{"ct":"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","iv":"0077181242c5d055dabc88537b62a0b6","s":"32fe9de2e2285cdd"}
Share your thoughts. Click here