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Creating content is the new form of merchandising: WWD Digital Forum

January 27, 2012

 

By Kayla Hutzler

NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at the Women’s Wear Daily Digital Forum.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Nordstrom family circles back on plan to go private
  5. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  6. Dior explores the craft of Sauvage in new campaign
  7. Jimmy Choo hits the green with golf-inspired capsule
  8. Dior goes for gold with flashy J'adore campaign
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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