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Research

Custom email marketing boosts consumer spend across channels: report

October 13, 2014

Burberry women's wear spring/summer 2015 runway show image Burberry women's wear spring/summer 2015 runway show image

 

By Joe McCarthy

A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  10. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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Sofitel leverages local ties in new campaign film
Follow @LuxuryDaily for the latest in luxury news
Zegna Group raises revenue 8pc in first quarter