NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"5ccd1c744af7f557e7a6e0d216f135c9","s":"901dc740307b5629"}