NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"f67fddc320fb744e850e2158c981bc1a","s":"8effb4310ea22896"}